BMW Group receives award from the Festival de Mexico en el Centro Histórico.

The non-profit organization acknowledged the commitment with the
culture shown by the Bavarian Group throughout twenty consecutive years.

Mexico City, Mexico; March 14th, 2016.
The Festival de Mexico en el Centro Histórico
(Festival of Mexico at the Historical Downtown), which is annually
organized in Mexico City since 1985, acknowledged the work performed
by BMW as a promoter of the culture in Mexico upon having 20 years as
an active partner of the organization.

During the 32nd edition, the newly appointed CEO, Dr. Alexander W.
Wehr received the acknowledgement in a special ceremony that took
place in the Fine Arts Palace (Palacio de Bellas Artes), the most
important cultural precinct in Mexico City.

The executive thanked the award in the name of all associates of the
Group and mentioned that “Globally and for more than 40 years, BMW
Group has started and participated in multiple international cultural
cooperation, we consider the commitment with the culture as an
essential part of the BMW brand, with the purpose of transferring the
company’s principles, as well as granting full liberty to the creative
potential for the development of revolutionary artistic works that are
similar to the greatest innovations in business.”

This time, the most important cultural celebration in Mexico City
will be supported by BMW Group in the concert offered by the Leipzig
String Quartet, on March 17th in the amphitheater Simon Bolivar and on
March 18th, in the concert of the same group with the Polish soprano
Aleksandra Zamojska, who currently is an artist residing in the
Fribourg Opera House.

The Festival de México en el Centro Histórico is a non-profit civil
association whose main purpose is offering a balance between tradition
and the vanguard, presenting the best shows and artists of the world.
For more information on the schedule and activities of the Festival of
Mexico visit:
www.festival.org.mx