BMW Group stays world’s heading reward automotive association in 2018

Posted on 11. Jan, 2019 by in BMW Canada

Munich. The BMW Group has achieved a eighth
uninterrupted annual sales record with a sum of 2,490,664 (+1.1%) BMW,
MINI and Rolls-Royce delivered around a universe in 2018. Best-ever
sum were achieved by both BMW and Rolls-Royce, while a company’s
portfolio of electrified BMW and MINI vehicles grew sales by 38.4%
compared with a prior year. This sales outcome reconfirms a BMW
Group’s position as a world’s series one reward automotive manufacturer.

 

Positive opinion for 2019: sales expansion approaching to continue

Looking forward to a subsequent 12 months, a BMW Group believes its
ongoing indication descent will outcome in stability sales growth. “While
we design marketplace conditions to sojourn severe this year, new
models like a all-new BMW X7 and a seventh era of a BMW 3
Series, sum with an ever-greater concentration on a business and their
needs, meant we during a BMW Group will continue on a successful
course. We design to grow sales somewhat in 2019, while maintaining
a transparent concentration on profitability,” pronounced Pieter Nota,
Member of a Board of Management of BMW AG obliged for Sales and
Brand BMW. 

 

Record BMW outcome in 2018: Growth driven by X vehicles and BMW
5 Series

2018 saw a BMW code grasp a highest-ever
annual sales with a sum of 2,125,026 (+1.8%) vehicles delivered
around a world. The brand’s biggest expansion drivers were a BMW X
vehicles: Thanks to a introduction of a BMW X2 early in 2018 and
a prolongation of BMW X3 prolongation to China and South Africa, in
serve to a USA, sum BMW X family sales augmenting by 12.1% to
792,590. This means these renouned reward sports activity vehicles
accounted for 37.3% of sum BMW sales in 2018 (33.8% in 2017).
Another poignant expansion motorist for a code was a BMW 5 Series,
that was entirely accessible in all markets via 2018. Sales of the
world’s many renouned reward vast sedan augmenting by 12.7% in 2018
with a sum of 328,997 delivered to business around a world.

 

“We are unapproachable to have achieved a best-ever annual sales result,
notwithstanding a series of critical model-changeovers and significant,
ongoing headwinds in several vital markets,” commented Pieter
Nota
. “2018 saw a introduction of several sparkling brand
new models including a BMW X2 and a BMW 8 Series, as good as the
launch of a new era BMW X4 and BMW X5 and a long-awaited
BMW Z4. we am assured a movement generated by these new models will
continue by 2019,” Nota continued.

 

Target achieved: Over 140,000 electrified vehicles delivered
in 2018

The extended operation of BMW Group electrified vehicles
continues to win over augmenting numbers of customers, confirming the
company’s heading purpose in reward electromobility. In total, 142,617
electrified BMW and MINI vehicles were sole around a universe in 2018,
an boost of 38.4% on a prior year. The plug-in hybrid BMW 530e
(fuel expenditure combined: 2.3-2.1 l/100 km; energy consumption
combined: 13.9-13.3 kWh/100 km, CO2 emissions combined: 52-47 g/km)
was a company’s top-selling electrified automobile in 2018. In total,
40,260 were sole around a world, accounting for 12.2% of tellurian BMW
5 Series sedan sales. It was also a year’s best-selling luxury
plug-in hybrid automobile in a USA. Meanwhile a MINI Countryman
Cooper S E ALL4 (fuel expenditure combined: 2.5-2.4 l/100 km, power
expenditure sum 13.7-13.4 kWh/100 km, CO2 emissions combined:
56-55 g/km) was delivered to 13,219 business around a world,
accounting for 13.3% of all MINI Countryman sales. 2018 was a fifth
uninterrupted year of augmenting annual BMW i3 sales. The introduction of
an discretionary new, some-more absolute battery helped grow i3 sales by 10.6%
in 2018 with a sum of 34,829 delivered worldwide.

 

Since rising a BMW i3 in 2013, a association has significantly
augmenting both a electrified portfolio and a sales of these
innovative products. “We are gay to have clearly surpassed our
settled aim of offered 140,000 electrified vehicles in 2018 and
trust that by a finish of 2019, there will be half a million
electrified BMW Group vehicles on a roads. By 2025, a BMW Group
will have during slightest 25 electrified vehicles in a indication line-up, 12 of
that will be fully-electric,” Pieter Nota commented.

 

Strong expansion during BMW M GmbH: aim crushed dual years early

The opening cars of BMW M GmbH also achieved a
new sales record with some-more than 100,000 (102,780 / +27.2%) of these
stirring vehicles delivered to business around a universe in 2018,
definition that desirous miracle has been reached dual years forward of
schedule. Top sellers embody a BMW X3 M40i (19,670) (fuel
expenditure combined: 8.4 – 8.2 l/100 km; CO2 emissions combined: 193
– 188 g/km), a BMW M2 (13,731) (fuel expenditure sum : 10.0 –
9.0 l/100 km; CO2 emissions combined: 227 – 206 g/km) and a BMW M5
(7,823) (fuel expenditure combined: 10.8 – 10.7 l/100 km; CO2
emissions combined: 246 – 243 g/km).

 

Electrifying MINI story continues

In 2018, deliveries of MINI code vehicles were down
2.8% (361,531) compared to a record sales achieved in 2017. 2019 is
set to be an sparkling year for a brand, with a battery-driven MINI
Electric set to make a initial coming towards a finish of a year.
“Despite severe marketplace conditions, MINI is a code which
continues to hearten and excite a customers; we am assured that the
introduction of a hotly approaching MINI Electric will beget even
some-more enthusiasm,” pronounced Peter Schwarzenbauer, BMW AG
house member obliged for MINI, Rolls-Royce and BMW Motorrad.

 

Record achievement: Best-ever sales during Rolls-Royce Motor Cars

In 2018, Rolls-Royce Motor Cars achieved annual
sales of 4,107 units (+22.2%), a top in a marque’s 115-year
history. The Americas confirmed a position as a company’s most
critical market, while sales in all regions grew year-on-year.
“Customer direct for all indication families has remained buoyant, with
Phantom a vital expansion motorist and Ghost a best-selling model,”
commented Peter Schwarzenbauer. “We are also
gay by a well-developed response to a all-terrain Cullinan,
with a initial of these carrying been delivered to business in time for
Christmas, and a really clever sequence book filled into a third quarter
of this year,” Schwarzenbauer continued. 2018 also saw record numbers
of Bespoke commissions, serve reinforcing Rolls-Royce’s position as
a loyal Luxury House.

 

Straight Eight: BMW Motorrad achieves record sales again

BMW Motorrad achieved an eighth uninterrupted record
year, with some-more motorcycles and maxi-scooters delivered to customers
than ever before. Sales opposite a operation augmenting by 0.9% with a
sum of 165,566 units delivered worldwide. “2018 was an important
year for BMW Motorrad, with a sum of 9 romantic and innovative
new models starting production,” pronounced Peter
Schwarzenbauer
. “Introducing that many new models has been a
plea though one we’re unapproachable to have mastered, as this new sales
record proves. I’m certain we’ll build on that success by 2019,”
Schwarzenbauer concluded.

 

BMW MINI sales in a regions/markets

“Many of a many critical markets have gifted significant
domestic or mercantile headwinds this year. However a BMW Group
continues to prioritise distinction forward of volume as we essay for
offset sales around a world,” pronounced Pieter Nota.

 

Asia gathering most of a company’s sales expansion in
2018, with Mainland China achieving plain expansion interjection in partial to
full accessibility of a BMW 5 Series and a recognition of the
locally-produced BMW 1 Series sedan. Meanwhile the
Americas also contributed to a BMW Group’s overall
sales increase, with BMW being a usually determined premium
manufacturer to grasp sales expansion in a USA in 2018. Ongoing
domestic and mercantile doubt in several markets meant that
sum BMW MINI sales in Europe are during the
same high turn as final year. BMW Group was a heading premium
manufacturer in a UK, where a association also augmenting a share of
a market. Increased marketplace share was also achieved in Germany, where
sum BMW MINI sales in 2018 were larger than in a previous
year.  

 

*Provisional registration figures

 

BMW Group sales in/ytd Dec 2018 during a glance


 

*BMW i, BMW iPerformance, MINI Electric

 

Sales opinion for 2019

The BMW Group expects to grasp a slight boost in global
sales in 2019
, in a low to midst single-digit area. The
generally good mercantile sourroundings and certain forecasts for the
reward segment, in multiple with a new models, generally the
updated and stretched X-family portfolio, are approaching to support sales
expansion in 2019. However domestic and mercantile resources are
approaching to sojourn volatile, that could have an impact on the
automotive market.

 

In Mainland China, a BMW Group expects plain sales
expansion in 2019. While a Chinese marketplace has normalised, a premium
shred is approaching to uncover good expansion potential. Locally
made BMW vehicles will be a categorical expansion drivers, especially
a BMW X3, that will be entirely accessible in 2019, carrying started
prolongation in China in Jun 2018.

 

In Europe, a BMW Group anticipates slight sales
expansion in 2019, nonetheless depending on mercantile expansion in the
region, we can't order out that sales volume might sojourn during final year’s level.

 

Although a altogether automobile marketplace in a USA seems to
have reached a peak, forecasts for a reward shred uncover growth
intensity for 2019. Given a certain opinion for both a premium
automobile marketplace and a altogether economy, a BMW Group expects to grasp a
slight sales growth, with expansion driven mostly by a renewed SUV-line-up.

 

If we have any queries, greatfully contact:

 

Corporate Communications

 

Emma Begley, Corporate Communications

emma.begley@bmwgroup.com
, Telephone: +49 89
382 72200

 

Mathias Schmidt, Head of Corporate and Culture Communications

mathias.m.schmidt@bmwgroup.com,
Telephone: +49 89 382-24544

 

Media website: www.press.bmwgroup.com

Email: presse@bmwgroup.com

 

 

 

The BMW Group

 

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
The BMW Group prolongation network comprises 30 prolongation and assembly
comforts in 14 countries; a association has a tellurian sales network in
some-more than 140 countries.

 

In 2018, a BMW Group sole over 2,490,000 newcomer vehicles and
some-more than 165,000 motorcycles worldwide. The distinction before taxation in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 Dec 2017, a BMW Group had a
workforce of 129,932 employees.

 

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.

 

 

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