Munich. The BMW Group achieved its best-ever annual
sales in 2017, the seventh consecutive year it has achieved a new
annual record. This success was spread throughout the company with
both BMW and MINI brands achieving new all-time high figures. BMW M
and BMW i also achieved record sales, as did BMW Motorrad. With this
sales result, the BMW Group reconfirms its position as the world’s
leading premium automotive company.
Record sales for BMW
The company’s core BMW brand achieved a new all-time sales high,
growing sales by 4.2% across the year, to total 2,088,283. BMW X
vehicles continued to be significant growth drivers with sales of X
vehicles up 9.6% compared to the previous year, despite limited
availability of the BMW X3 due to the introduction of the new
generation in November. The BMW 5 Series limousine, which underwent a
model change during 2017, achieved growth of 55.2% (30,359) in
December, with sales of the world’s leading premium business sedan up
6.3% (291,856) in the full year. Other models which contributed to the
brand’s growth in 2017 include the BMW 1 Series (201,968 / +14.7%),
and the BMW 7 Series (64,311 / +4.5%).
“We are delighted with these new record sales figures, which mean the
BMW Group, with its three premium automotive brands BMW, MINI and
Rolls-Royce, remains the world’s leading premium automotive company,”
commented Ian Robertson, until 31 December 2017 BMW AG board member
responsible for Sales and Brand BMW. “We have continued to increase
sales despite headwinds in some major markets and model-changeovers of
several of our most significant vehicles. This demonstrates the high
desirability of our brands and products, ranging from the i3 to the
M5* and from the BMW 1 Series to the BMW 7 Series. We clearly achieved
our target of selling over 100,000 electrified vehicles in a single
calendar year and are delighted that, following its model changeover,
the BMW 5 Series returned to its position as segment leader in the
final months of 2017,” Robertson continued.
(*: BMW M5: fuel consumption combined:10,5l/100 km; CO2 emissions
combined: 241 g/km. Fuel consumption and CO2 figures were calculated
as per the EU test cycle and may vary depending on the tyre format).
Pieter Nota, who on 1 January 2018 succeeded Robertson on the board
of BMW AG, added “I am confident BMW sales will continue to grow
during 2018, while we also maintain our focus on profitability.
Increased availability of BMW X models and our ongoing model
offensive, which includes the launches of brand new models this year
such as the BMW X2 and the BMW 8 Series, will ensure we bring even
more customers to the BMW brand in 2018.”
Target exceeded: over 100,000 electrified vehicles sold in
2017. BMW Group’s leading role in premium electro-mobility confirmed
In December, the BMW Group celebrated delivery of the 100,000th
electrified vehicle sold in 2017. In total, 103,080 electrified
vehicles were delivered to customers during the year; this increase of
65.6% underscores the company’s leading position in electro-mobility.
The BMW Group sold more electrified vehicles in Europe than any other
premium manufacturer in 2017 and the company’s position on the world
market is also extremely strong. Four years after its launch, sales of
the BMW i3 grew in 2017 by 23.3% to total 31,482 worldwide. The
plug-in hybrid BMW iPerformance vehicles also continue to grow in
popularity, with sales almost doubling to total 63,605. Launched in
June 2017, the MINI Countryman plug-in hybrid also made a significant
contribution to boosting the BMW Group’s electrified sales, with a
total of 5,799 delivered to customers around the world. The BMW Group
is expecting strong double-digit growth in electrified vehicle sales
in 2018. By the end of 2019, the company aims to have at least half a
million electrified BMW Group vehicles on the road.
Powerful growth at BMW M GmbH
BMW’s high-performance BMW M vehicles achieved record sales in 2017.
Deliveries of BMW M and BMW M Performance vehicles increased by 19.1%
compared to the previous year, with overall sales topping 80,000 for
the first time ever. In its first full year on the market, the BMW M2
(fuel consumption combined: 8.5-7.9 l/100 km; CO2 emissions combined:
199-185 g/km. Fuel consumption and CO2 figures were calculated as per
the EU test cycle and may vary depending on the tyre format.) was the
strongest growth driver, with total sales of 12,293. The BMW M
Performance variants of the new BMW 5 Series also contributed strongly
to the increase in sales. With the launch of the new BMW M5 in in the
spring, BMW M’s powerful success story looks set to continue in 2018.
All-time-best sales figures for MINI
The MINI brand overall achieved a new sales record in 2017 with
371,881 vehicles delivered to customers around the world, an increase
of 3.2% on the previous year. The new MINI Countryman saw a jump in
sales of 30.0% (84,441). Another significant contributor to the
brand’s sales success was the MINI Convertible, which grew sales 12.0%
(33,317). “We are delighted that with our new brand strategy, we have
achieved a new sales record. The focus of the MINI portfolio on fewer
but more characterful models was completed with the launch of the new
MINI Countryman last year,” stated Peter Schwarzenbauer, Member of the
BMW AG Board of Management responsible for MINI, Rolls-Royce, BMW
Motorrad. “The Countryman contributed significantly to MINI’s growth
in 2017 and the first MINI plug-in hybrid also achieved excellent
results. I am sure that this success will continue into 2018, with the
launch from March of the new MINI 3 and 5 door, as well as the MINI
Convertible, supporting the brand’s further growth,” he continued.
Rolls-Royce
The Goodwood-based luxury house delivered 3,362 units (-16.2%) to
customers in almost 50 countries during 2017. This result was achieved
despite the absence of Phantom from the market due to model-changeover
and against a backdrop of unsettled market conditions in the important
Middle East market. New Phantom was unveiled in July to unprecedented
worldwide acclaim by media and prospective customers alike and has a
strong order book. First customer Phantoms are due to be delivered in
January 2018.
BMW Motorrad
BMW Motorrad achieved a seventh consecutive record year, with more
motorcycles and maxi-scooters delivered to customers than ever before.
Sales across the range increased by 13.2% with a total of 164,153
units delivered worldwide – the ever- popular GS models were
particularly strong growth drivers. A total of 14 new and updated
models in the range, including additions to the R nineT family and the
attractively priced G 310 R and G 310 GS also helped drive BMW
Motorrad to its most successful sales year ever.
BMW MINI sales in the markets / regions at a glance
The BMW Group maintains its focus on balanced sales around the world.
Asia was the company’s main growth driver in 2017
with China the most significant contributor. BMW and MINI sales in
Mainland China, the company’s largest market, increased by 15.1%
(594,388) in 2017. This increase was achieved despite the model
changeover of the BMW 5 Series.
Europe maintained sales of BMW and MINI vehicles at
the same extremely high level as the previous year, with a total of
1,100,975 (+0.9%) vehicles delivered to customers in the region,
despite significant headwinds in the important UK market.
The Americas recorded a slight decrease in
deliveries across the whole year (450,020/-2.0%) with the limited
availability of BMW X models impacting on sales.
* Provisional registration figures
BMW Group sales in December and full-year 2017 at a glance
* BMW M, BMW M Performance
**BMW i, BMW iPerformance, MINI Electric
If you have any queries, please contact:
Corporate Communications
Emma Begley, Business and Finance Communications, emma.begley@bmwgroup.com
Telephone: +49 89 382 72200
Glenn Schmidt, Head of Business and Finance Communications, glenn.schmidt@bmwgroup.com
Telephone: +49 89 382-24544
Media website: www.press.bmwgroup.com
Email: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 31 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and
more than 164,000 motorcycles worldwide. The profit before tax in the
financial year 2016 was approximately € 9.67 billion on revenues
amounting to € 94.16 billion. As of 31 December 2016, the BMW Group
had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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