BMW Group sales continue positive trend in August

Munich. BMW Group sales continued their positive
trend in August: Worldwide deliveries were up 4.4% on the same month
last year, with a total of 181,126 premium BMW, MINI and Rolls-Royce
vehicles sold. This brings the company’s total sales for the year to
date to 1,617,512 units (+1.3%), in a volatile global market environment.

 

“This positive sales development underlines the impact of our model
offensive. Our new X models are proving very popular with our
customers,” said Pieter Nota, member of the
Board of Management of BMW AG responsible for Customer, Brands and
Sales. “Another positive is the continued strong sales growth of
the BMW i3, the world’s most successful electric vehicle in its
segment. The plug-in hybrid version of the new BMW 3 Series, the BMW
330e*, was also added to our line-up of electric vehicles in August.”

 

Overall sales of BMW brand vehicles grew by 4.1% in
August to 157,889 units. That brings the brand’s sales total for the
first eight months of the year to 1,390,968 vehicles (+1.9%). The new
and revised BMW X vehicles continue to be the brand’s biggest growth
drivers. A total of 76,833 BMW X models were delivered to customers in
August (+34.5%), accounting for almost half of all BMW vehicles sold.

 

The BMW i3 has enjoyed a successful year so far, with 24,870 units
(+21.2%) sold worldwide. Deliveries of the MINI Cooper S E Countryman
ALL4* plug-in hybrid climbed 39.8% in the first eight months of the
year to reach a total of 10,270 units. The fully-electric MINI Cooper
SE* will also join MINI’s electrified line-up by the end of the year.
Shortly after the market launch of the BMW 330e* and ahead of the
introduction of the BMW X5 xDrive45e* plug-in hybrid, overall
year-to-date sales of BMW Group electrified models
were slightly lower, with 80,526 fully-electric and plug-in
hybrid BMW and MINI vehicles delivered worldwide (-3.0%). By the end
of the year, the company expects to have half a million electrified
vehicles on the roads in total. By the end of 2020, the BMW Group will
have ten new or revised electrified vehicles on the market. No fewer
than 25 electrified models are planned by 2023, more than half of
which will be fully electric.

 

In a highly competitive segment and with a focus on profitable sales
development, MINI brand sales reached 22,859 units
worldwide in August: an increase of 6.2%. Sales in the year to date
totalled 223,238 (-2.6%). Alongside core MINI models, John Cooper
Works model variants made a major contribution to the higher sales
reported in August.

 

BMW Motorrad continues to post solid sales growth,
with year-to-date deliveries of 121,098 units (+7.5%). In August, a
total of 11,818 (+9.1%) premium BMW motorcycles and maxi scooters were
delivered to customers around the globe.

 

BMW sales in the regions/markets

Despite the various headwinds affecting the automotive industry, the
BMW brand increased sales in its three main sales regions in August.
Sales rose by 1.3% in Europe and 9.4% in China, with a further
increase of 7.2% in the US market. Due to the model changeover of the
BMW 1 Series, Germany posted negative growth for the month of August
(18,723/-4.8%**). “We still expect to achieve a slight increase
in sales for the full year, even though the global market environment
continues to be highly competitive and volatile,” said
Pieter Nota.

The company remains firmly committed to its strategy of prioritising
profitability over volume.

 

 

BMW MINI sales at a glance

**Provisional registration figures

 

 

BMW Group sales in/YTD August 2019 at a glance


 

***fully-electric and plug-in hybrid BMW and MINI vehicles

 

If you have any questions, please contact:

 

Corporate Communications

 

Christina Hepe, Corporate Communications

christina.hepe@bmw.de, Telephone: +49 -89 -382-38770

 

Mathias Schmidt, head of Corporate and Culture Communications

mathias.m.schmidt@bmwgroup.com
, Telephone: +49 89 382-24544

 

Media website: www.press.bmwgroup.com

Email: presse@bmwgroup.com

 

 

The BMW Group

 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 

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