Munich. BMW Group sales continued their positive
trend in July: worldwide deliveries were up 1.3% on the same month
last year, with a total of 183,487 premium BMW, MINI and Rolls-Royce
vehicles sold. This brings the company’s total sales for the year to
date to 1,436,382 (+0.9%). This growth was achieved despite ongoing
volatility in several markets around the world.
“In a highly competitive and challenging global market, our new model
rollout continues to have a positive impact on our sales result, with
new highs recorded both in the month and the year to date. This year,
the BMW brand is launching 21 new or revised models and those already
on the market are proving very popular with customers,” said
Pieter Nota, member of the BMW AG Board of
Management responsible for Customer, Brands and Sales. “Sales of our
BMW X vehicles are up over 27% in July; the launch of the new BMW X6
later this year is the final step in the complete renewal and
expansion of this hugely successful range of vehicles. Meanwhile the
pioneering BMW i3 is more popular than ever, with sales achieving
double-digit growth once again in July.”
Overall sales of BMW brand vehicles grew by 1.6% in
July, with a total of 157,062 delivered to customers worldwide in the
month. That result brings the brand’s sales total for the first seven
months of the year to 1,233,075 / +1.6%. Both figures represent new
highs for the brand. The new or revised BMW X vehicles continue to be
the brand’s biggest growth drivers, with global sales of the BMW X2 up
43.6% in July, while sales of the BMW X3 rose by 56.7%. In total,
72,147 BMW X vehicles were delivered to customers worldwide in the
month, accounting for 45.9% of the brand’s overall sales.
Almost six years after it was first launched, sales of the innovative
BMW i3 achieved double-digit growth in July with 2,691 vehicles
(+12.6%) delivered to customers worldwide. Ahead of the upcoming
market launch of the new BMW 330e* plug-in hybrid, overall sales of
BMW Group electrified vehicles were lower than in
July last year, with 10,069 (-5.4%) fully-electric and plug-in hybrid
BMW and MINI brand vehicles delivered worldwide. As well as the
electrified BMW 3 Series, this year will also see the launch of the
new BMW X5 xDrive45e* plug-in hybrid and the fully-electric MINI
Cooper SE*, which has generated significant customer interest since it
was first revealed in July. By 2023, the BMW Group will have 25
electrified models on the market, more than half of which will be
fully electric.
In a highly competitive segment, and with the company maintaining its
focus on profitability, MINI brand sales were at the
previous year’s level in July with a total of 26,031 (‑0.8%) delivered
worldwide. Sales in the year to date totalled 200,379 (‑3.5%).
BMW Motorrad sales continue to grow strongly, with
year-to-date deliveries up 7.3% (109,280). In July, a total of 16,092
(+8.3%) premium BMW Motorrad motorcycles and maxi scooters were
delivered to customers around the world.
BMW sales in the regions/markets
Despite the various headwinds currently affecting the automotive
industry, in July the BMW brand once again achieved increased sales in
its three largest markets. The brand achieved its sixth straight month
of growth in the USA (23,015 / +4.7%) and double-digit growth in both
Mainland China (51,377 / +16.4%) and Germany (24,039 / +28.1%**).
While the global market environment looks set to remain highly
competitive and volatile, the BMW Group expects to achieve a slight
increase in sales in 2019. The company continues to follow its
strategy of prioritising profitability before volume.
BMW MINI sales at a glance
**Provisional registration figures
BMW Group sales in/ytd July 2019 at a glance
***fully electric and plug-in hybrid BMW and MINI vehicles
If you have any queries, please contact:
Corporate Communications
Christina Hepe, Corporate Communications
christina.hepe@bmw.de
, Telephone:
+49-89-382-38770
Mathias Schmidt, Head of Corporate and Culture Communications
mathias.m.schmidt@bmwgroup.com,
Telephone:
+49-89-382-24544
Media website: www.press.bmwgroup.com
Email: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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