BMW i among a initial automotive brands to offer an protracted existence app regulating Apple’s ARKit with iOS 11

Posted on 06. Dec, 2017 by in BMW Canada

Munich. Millions of consumers worldwide can now
interactively try BMW i cars around a BMW i Visualiser App for iOS.
Having been a initial automotive code in a universe to offer customers
an interactive, 3D protracted existence product knowledge progressing this
year, BMW i is now environment a gait again as one of a initial car
brands to make use of Apple’s ARKit, that launched with iOS 11 in
September. The app can be downloaded onto any iPhone from 6s/6s Plus
or newer; it also works on Apple’s iPad Pro or this year’s Apple iPad.


“Our products are rarely romantic vehicles that business need to
experience,” commented Andrea Castronovo, BMW Group Vice President,
Customer Centric Sales Strategy, MPM Process Management. “With
this app, we’re means to move a subsequent best thing to an tangible product
into people’s pockets – they can only take out their iPhone and see
what their dream automobile would demeanour like on a drive or how it would
fit into their garage,” he continued.


Having downloaded a app, accessible now on a App Store, customers
can try their ideal BMW i3, i3s or i8 as a life-size, interactive
visualisation. They can change a colour, circle trims and interior at
a hold of a symbol – they can even open a doors and stand into
a visualised car, creation this a truly interactive experience. “We
know that roughly all a business surprise themselves about our
products online before they revisit a salon and they mostly do this
on their iPhone or iPad,” pronounced Stefan Biermann, Head of Sales
Innovations. “So this is a subsequent judicious step – rather than just
reading about a product, they can go some approach to experiencing it.
Once they’re happy with their visualisation, they can save a data
and a design to share on amicable media or, in comparison vital markets,
they can send from a Visualiser directly into a online
configurator to fine-tune their ideal BMW i vehicle,” he added.


The app is accessible in 21 languages from Czech to Turkish and the
approach couple between a BMW i Visualiser and a online configurator
is accessible for 17 BMW i markets, with some-more markets to be combined in
a future. This new, extended functionality is an instance of
seamless, multi-channel patron communication, that transforms what
until now has been dual dimensional cinema and content into a three
dimensional patron experience.


 If we have any queries, greatfully contact:


Corporate Communications


Christina Hepe, Business and Finance Communications,

Telephone: +49 89 382-38770


Emma Begley, Business and Finance Communications,

Telephone: +49 89 382-72200


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The BMW Group


With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
As a tellurian company, a BMW Group operates 31 prolongation and assembly
comforts in 14 countries and has a tellurian sales network in some-more than
140 countries.


In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.


The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.





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