Munich. A place to stay the night, a cultural centre,
a show stage, a dialogue forum and a party location all in one – this
is the Munich pop-up hotel The Lovelace. Housed in walls that are more
than 100 years old, architecture is combined with interior design and
performance culture to create a synthesis of the arts that is limited
in duration to this year and the beginning of next year – specifically
geared to the appeal of spontaneous improvisation and highly
individual style. BMW i has been involved in a collaborative project
with the operators of this unique hotel and event project since the
beginning of 2018. A shuttle service is provided for the guests of The
Lovelace in the form of strikingly designed BMW i3 (combined fuel
consumption: 0.0 l/100 km; combined power consumption:
13.1 kWh/100 km; combined CO2 emissions: 0 g/km) and BMW
i3s (combined fuel consumption: 0.0 l/100 km; combined power
consumption: 14.3 kWh/100 km; combined CO2 emissions:
0 g/km). The BMW Group uses the workshop and meeting rooms on the
upper floor of the building so as to enable meetings between employees
and visitors to take place in an unconventional atmosphere. This makes
the premium automobile manufacturer part of the innovative hotel
concept, which aims to provide a creative space and meeting forums
behind a historical facade at the centre of the Bavarian capital.
As the automobile partner to The Lovelace, BMW i offers sustainable
transportation that is stylishly distinctive. The two BMW i3 supplied
for the shuttle service feature a special body wrapping. Their
striking graphics illustrate the significant presence now established
by electrified BMW i automobiles on the world’s roads and the extent
of CO2 reduction which can be achieved by increased use of
electromobility. The more than 100 000 units of the BMW i3 sold to
date have already covered over two billion kilometres on a locally
emissions-free basis, for example. As can be read on the BMW i3s
supplied for the shuttle service, this corresponds to some 50 000
Earth orbits. The sum total of CO2 emissions saved as
compared to the use of automobiles with conventional engines is
approximately 250 000 tons. In order to save the same amount of carbon
dioxide in the natural environment, 18 million beech trees would need
to be additionally planted, each 23 metres high. This message is
conveyed on the wrapping of the BMW i3.
The pop-up hotel The Lovelace is installed on the premises of the
former Bavarian State Bank between Munich cathedral and Odeonsplatz in
Kardinal-Faulhaber-Straße, right at the heart of Munich’s historical
centre. In this building dating back to 1893, an area of 4 800 square
metres has been elaborately redesigned. On two of the storeys – most
recently used as meeting and office facilities by Hypovereinsbank – 30
individually designed guest rooms have been fitted and furnished. The
Lovelace also houses several bars, a café, event studios and a number
of pop-up shops. These facilities are open to the public and serve as
an event centre for different activities each day. Fashion shows, art
performances, readings, concerts and film screenings provide ample
inspiration and opportunities for cultural exchange, not just for
hotel guests but for all other visitors, too.