BMW i central partner of Coachella Valley Music and Arts Festival 2018. John Gourley of Portugal. The Man creates disdainful car pattern for electrified BMW i Coachella fleet.

Posted on 12. Apr, 2018 by in BMW Canada

Munich. BMW i will once again offer as an official
partner of a Coachella Valley Music Art Festival this year.
With a singular atmosphere of creativity, lifestyle and green
awareness, a Coachella Valley Musiv and Arts Festival is a regular
tie on a festival calendar for stars and fans alike. Just like
final year, BMW i is building expectation for a festival on social
media with #roadtocoachella and phenomenon a singular Coachella design
for a BMW i models, combined by Portugal. The Man lead thespian John Gourley.

“Hardly anything moves us like song does – generally live song in
such an refreshing atmosphere as a Coachella Festival. Like
Coachella, inspiration, creation and a will to constantly reinvent
oneself are partial of BMW i’s DNA. This creates a festival a ideal
partner for BMW i. We are looking brazen to a #roadtocoachella
debate and a moving partnership with John Gourley,” said
Stefan Ponikva, conduct of BMW Brand Experience Shows Events.



John Gourley is not usually a lead thespian of a Grammy-winning band
Portugal. The Man and one of a categorical acts on a Coachella Stage, he
is also in clever direct as a designer. His fluent design
interpretation of BMW i electric vehicles captures a uniquely
different suggestion of a festival. The event, set in a Californian
desert, is deliberate a artistic melting pot, where trends and
currents are innate and divined. The festival, that will be hold from
13-15 Apr and 20-22 Apr on a Empire Polo Fields in Indio,
California, is a informative function not only for song fans. Over six
days, roughly 200 acts will perform for thousands of visitors from
around a world.

Selected general influencers will request their float from Los
Angeles to a festival in BMW i vehicles with a eye-catching
Coachella pattern underneath a hashtag #roadtocoachella and share their
fad about a arriving festival with millions of fans
worldwide. And, of course, fans can also share their possess preparations
with a universe regulating a debate hashtag.


On a initial weekend, BMW i is also mouth-watering comparison Coachella
visitors to attend “Poppy’s BMW i Powered Paradise” and “Poppy’s BMW i
Recharged Oasis” – an eventuality double feature, that has fast become
one of a many renouned equipment on a programme alongside a tangible festival.


About BMW i

BMW i is formed around a wide-reaching judgment designed to move about
tolerable and future-focused mobility. It is fuelled by visionary
electric vehicles and mobility services, inspirational pattern and a
new bargain of reward that is tangible precisely in terms of
sustainability and delights with innovative new vehicles. The design
of a all-electric BMW i3 emission-free indication for civic use is
centred around sustainability, while a BMW i8 introduces us to the
sports automobile of a future.


If we have any questions, greatfully contact:


Corporate Communications


Julian Hetzenecker, Business and Finance Communications,

Telephone: +49 89 382-39229


Micaela Sandstede, Business and Finance Communications,

Telephone: +49 89 382-61611


Media website:





The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
The BMW Group prolongation network comprises 30 prolongation and assembly
comforts in 14 countries; a association has a tellurian sales network in
some-more than 140 countries.

In 2017, a BMW Group sole over 2,463,500 newcomer vehicles and
some-more than 164,000 motorcycles worldwide. The distinction before taxation in the
financial year 2017 was € 10.655 billion on revenues amounting to
€ 98.678 billion. As of 31 Dec 2017, a BMW Group had a
workforce of 129,932 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.





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