Munich. BMW i is once again one of the official
partners of the Coachella Valley Music and Arts Festival in 2019. For
the last two years, BMW i has been building up to the festival on
social media with #roadtocoachella and is also
showcasing a unique Coachella design for its BMW i models. The
striking look featuring flames and the image of a wolf is inspired by
the current album cover of global superstar Khalid.
“The variety of live concerts at Coachella Festival is a great
playground for creativity. At Coachella, the internationally most
famous stars of the industry meet the most enthusiastic audience.
Innovation and inspiration are the values that BMW i shares with the
iconic festival, making it an ideal partner. We look forward to
working with the festival and Khalid, one of the most exciting artists
of contemporary soul music and a passionate BMW driver“, says Stefan
Ponikva, Head of BMW Brand Experience Shows Events.
Khalid is one of the most popular artists of his generation. It is
therefore no surprise that Khalid is one of the headline acts at the
upcoming Coachella festival. He inspired the festival fleet of
vehicles for BMW i based on the cover of his new album ‘Free Spirit’.
The Road to Coachella embodies the Free Spirit mentality of a fun road
trip with friends to one of the greatest music festivals.
‘I love road-tripping, hopping in my car and driving back home to El
Paso is 12 hours each way from LA. To me, BMW, especially BMW i8, is
the embodiment of freedom on the road. I really feel like a free
spirit when I’m driving and listening to music. I love making music
that you can crank up and drive to with the windows down’, says Khalid.
Some of the best-known international names will travel to the venue
with BMW i a day before the festival begins to experience the design
of the BMW i Coachella fleet for themselves and to explore Palm
Springs. Follow the hashtag
#roadtocoachella to virtually join Paris Hilton, Lena
Gercke, Laura Marano and other influencers.
In addition to the actual festival programme, there is also something
special in store for fans of Khalid. Together with BMW i, the singer
will open a ‘Pit Stop’, where exclusive merchandise will be available
for purchase. BMW of Palm Springs (3737 E Palm Canyon Dr, Palm
Springs, CA 92264 USA) will be transformed into a must see fan
experience away from the festival site with music, a food truck and
other lifestyle initiatives. Khalid will announce the exact opening
times himself on social media.
The creative design interpretation of BMW i electric vehicles
reflects the special, diverse spirit of the festival. Coachella is
once again taking place at the Empire Polo Club in Indio, California.
BMW i is supporting the event over the entire period from 12 to 21
April 2019. Almost 200 acts will thrill thousands of international
visitors over the two weekends.