BMW Individual 7 Series by Esther Mahlangu.

Posted on 05. Sep, 2016 by in BMW Canada

25 years ago, Esther Mahlangu, a South African artist,
was a initial lady to emanate pattern on a BMW 525i Sedan. Its
bodywork was ornate with a splendid colours and singular ornamental
shapes, standard of Ndebele art, so branch it into a BMW Art Car.
Esther Mahlangu has now, for a second time, assimilated army with
BMW and polished a BMW 7 Series. In partnership with a BMW
Manufaktur, Mahlangu remade a oppulance sedan into
a energetic work of art by portrayal her evil motifs on the
genuine timber interior trims.

To promote this a specialists during BMW Individual Manufaktur
oversaw a full prolongation process. They grown a special
white-coloured fine-wood trim to be embellished with Esther’s images
before sealing them to safeguard their longevity and installing them
within a equally conspicuous vehicle. The one-of-a-kind automobile
will be shown to a open for a initial time during this year’s
Frieze Art Fair (5- 9 October) in Regent’s Park, London.
automobile will be offering for wordless auction. Proceeds from a sale of
a automobile will be donated to a good cause.

The 81-year-old artist said: “To paint is in my heart and it’s
in my blood. The approach we paint was taught to me by my mom and my
grandmother. The images and colours have altered and we have painted
on many opposite surfaces and objects though we still adore to paint.
The patterns we have used on a BMW tools marry tradition to the
hint of BMW. When BMW sent me a panels to paint, we could see
a pattern in my conduct and we only wanted to get started! we start by
portrayal a tiny ones initial to get a feel of a aspect and
afterwards it was easy as a pattern follows a lines of a panels.

My art has taken me all over a universe and we have seen many
places, we have embellished many walls and objects and my work is in many
museums though we am still Esther Mahlangu from Mpumalanga in South
Africa. My heart was full of fun when BMW asked me again to paint
for them.”

Dr Ian Robertson, Member of a Board of a BMW AG, explained:
“Within a horizon of a long-term partnership with Frieze and
Frieze Masters, we are mixing a informative rendezvous with
BMW Individual for a really initial time. we am gay that we have
been means to work again with Esther Mahlangu, an well-developed artist
and someone we remember good from my time in South Africa. Together
with experts from BMW Individual Manufaktur and BMW Group Design,
Esther has total a singular work of art – a BMW Individual 7 Series
that forms an unusual attribute between craftsmanship and
Ndebele art.”

The BMW Individual 7 Series by Esther Mahlangu is a right-hand drive
vehicle, braggadocio an array of apparatus from a extensive BMW
Individual Collection in serve to a singular facilities incorporated
by a BMW Individual Manufaktur. 20-inch BMW Individual light alloy
wheels in V-spoke styling 649 we underscore a superb coming of
a BMW 7 Series while a extraneous bodywork is coated in
BMW Individual Pure steel Silver.

The interior facilities BMW Individual full fine-grain Merino leather
in Smoke White/Black, a top peculiarity leather accessible for a BMW,
including seats with weave-look stitching and hand-woven piping. The
leather’s healthy fibre and a excellent structure offers a unique
demeanour and feel. The full leather trim also includes a back panelling
of a seats, a top and reduce instrument row as good as a door
panels, including B pillars finished in fine-grain Merino leather. A
BMW Individual leather steering circle with applications in Piano
finish Black and an Alcantara superstar in Smoke White finish the
disdainful ambience of a interior.

The prestigious BMW 740Li is powered by a high-performing in-line
six-cylinder petrol engine with BMW TwinPower Turbo technology,
240 kW/326 hp (combined fuel consumption: 7.0–6.8 l/100 km; combined
CO2 emissions: 164–159 g/km)* and a absolute limit torque of 450 Nm.
The energetic sedan sprints from 0 to100 km/h in only 5.6 seconds; top
speed is singular to 250 km/h. The BMW 740Li facilities an 8-speed
Steptronic delivery and has a lowest automobile weight in its
segment. It is ECE purebred and therefore incompetent to be purebred in
a United States.

Premiere during a Frieze Art Fair in London.

The BMW Individual 7 Series by Esther Mahlangu will be denounced at
a BMW Lounge during Frieze in London, located directly subsequent to the
“Frieze Auditorium”. Further pattern by a South African artist will
also be on arrangement providing an discernment into her artistic work.

The automobile will be auctioned in a wordless sale starting
Sep 5th where bidders can contention their bids online at or
register their bid during a satisfactory during a BMW 7 Series Lounge after
carrying gifted a phenomenon of a car. After a satisfactory has
ended, a chairman with a top bid will turn a vehicle
owner, facilitated by BMW Retail Online. Proceeds will go to
a free art plan “The Art Room”, a plan jointly chosen
by Frieze and BMW. Using art as a medium, “The Art Room” supports
5 to sixteen year aged children and youths in their development.
At an Art Talk eventuality being hold during Frieze week in London, Esther
Mahlangu will also pronounce on a subject of South African art together
with Christopher Spring, curator of contemporary, Eastern and
Southern Africa during a British Museum, and yield serve insight
into her artistic work.


For Esther Mahlangu, art is total from tradition.

Esther Mahlangu was innate a member of a Ndebele clan in 1935
in Middelburg, a tiny city in a north-eastern range of
Mpumalanga. At a early age of 10, she began to paint underneath the
superintendence of her mom and grandmother.

Traditionally, Ndebele women adorn a extraneous walls of
houses with elaborately embellished patterns and striking elements,
symbolising critical events such as weddings or other celebrations,
so a walls are used as active communicative media within the
community. Esther Mahlangu has distant these decorations and
patterns from her people‘s normal art of painting. In a form
of pictures, vessels or carpets, she has constantly brought it into
new contexts, thereby mixing her pattern with apparatus used in
bland life.

Experience personal impression with BMW Individual. Products from a BMW
Individual Collection offer a patron singular apparatus options.
They contain apparatus facilities that are ideally aligned to each
BMW model, including disdainful paint finishes (such as silky matt BMW
Individual Frozen paint finishes), high peculiarity leather, special
interior trims and other apparatus options. If a patron should
enterprise even larger individuality, a BMW Individual Manufaktur will
find a resolution and exercise it with meticulousness, pointing and
dictatorial craftsmanship. The formula are personalized one-of-a-kind
vehicles that singly simulate a owner’s observable character. In
sequence to grasp this, a BMW Individual Manufaktur offers a
probably lavish spectrum of possibilities. These embody more
than 100 special paint finishes, including uni and lead paint,
finishes or a choachline.

BMW Individual Manufaktur offers large possibilities to design
a interior according to personal preference. Initials or logos on
a interior trim, doorway sill finishers, headrests or object protection
blinds are only a few ways of personalising a vehicle. The
BMW Individual Manufaktur is even means to incorporate a customer’s own
materials into a pattern of a vehicle. Experts during a BMW
Individual Manufaktur have both a knowledge and a expertise to
exercise probably any preferred apparatus option. The vehicles created
in this approach are not simply unique, though also impressively demonstrate
a superb craftsmanship and a inlet of a BMW Individual
Manufaktur – patron course of a top degree.


In a eventuality of enquiries greatfully contact:


Matthias Bode, Spokesperson BMW Individual



Dr. Thomas Girst

BMW Group Corporate and Intergovernmental Affairs, Head of Cultural Engagement



Benjamin Titz, Spokesperson BMW M GmbH







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* Fuel expenditure formed on formula of EU exam cycle, depending on
tyre size.

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