BMW Individual 7 Series meets Montblanc. BMW celebrates universe premiere of centennial book BMW Individual 7 Series THE NEXT 100 YEARS.

Posted on 20. Apr, 2016 by in BMW Canada

Munich. Last night, a BMW Group took a wraps off
a newest member of a BMW 7 Series operation with an disdainful launch
eventuality hold in a chronological buildings that are home to BMW Group
Classic. The BMW Individual 7 Series  THE NEXT 100 YEARS, of which
only 100 book will be built, common a limelight with the
Montblanc for BMW Centennial Fountain Pen. The disdainful writing
instrument has been co-designed by BMW and Montblanc and will be
handed to each owners of a centennial BMW model.

 

On Tuesday evening, amid a singular vicinity of BMW Classic
(where BMW made a initial aircraft engines 100 years ago), a
name assembly was treated to an unusual presentation. The
eventuality started with a dual stars of a dusk secluded in a
distinguished cocoon designation in a centre of a room. Speeches from
Hildegard Wortmann, Head of Product Management Automobile und
Aftersales, and Jérôme Lambert, CEO of Montblanc, preceded a unveiling.

A dance opening by a Spellbound Contemporary Ballet company
serve heightened a clarity of excitement, before a cocoon finally
non-stop to exhibit a BMW Individual 7 Series THE NEXT 100 YEARS
special book and a Montblanc for BMW Centennial Fountain Pen in
front of a mirrored mosaic.

The following pattern display by Karim Habib, Head of Design
BMW Automobiles, and Zaim Kamal, Creative Director during Montblanc, and a
sensitive speak focusing on latest pattern trends, precision
craftsmanship and contemporary luxury, noted a prominence of a event.

 

Passion for craftsmanship of a excellent quality.

The pattern speak was followed by an disdainful craftsmanship exhibition
organized by BMW Individual and Maison Montblanc. During a workshop,
a BMW leather consultant and a calligraphy master from Montblanc
demonstrated a perplexing processes of hand-braided piping and the
excellent art of calligraphy, and offering a fabricated guest an exclusive
discernment into a worlds of a dual oppulance purveyors. The audience
members could see for themselves a low passion for autarchic quality,
domestic soundness and contemporary oppulance that forms a common
bond between a dual companies.

Acting as compère for a around 160 guest via a evening
was Désirée Duray, while innovative Peruvian-Japanese alloy creations
from world-famous cook Nobu Matsuhisa supposing a culinary accompaniment.

 

“Montblanc for BMW”.

The partnership got off to a really successful start in a autumn of
2015 with a “Montblanc for BMW” special collection, comprising a
name operation of leather ware articles and essay instruments inspired
by a pattern of a new BMW 7 Series. Now, BMW and Montblanc have
taken their multiplying partnership a step serve with the
jointly-designed Montblanc for BMW Centennial Fountain Pen.

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