BMW Italia is "Official Partner of the Inaugural Evening" of Teatro alla Scala of Milan for the "premiere" of the 2018/2019 season.

Milan. The partnership between BMW Group Italia and
Teatro alla Scala, born over 15 years ago, is renewed for the
2018/2019 season, starting on December 7th with the opera
“Attila” by Giuseppe Verdi, directed by Maestro Riccardo
Chailly with Davide Livermore. BMW confirms its presence as
“Official Partner of the Inaugural Evening” and is preparing
to celebrate a new season alongside one of the most important and
prestigious theatres in the world.
“The cultural activities
to which the BMW Group contributes at a global level range from
classical and contemporary music to architecture and design, boasting
collaborations with world-renowned artists and leading institutions.
In this panorama of excellence, we are proud of the contribution of
BMW Italia, which brings in dowry the activities developed with the
Teatro alla Scala” declared Sergio Solero, President and CEO of
the BMW Group Italia.

BMW Group Italia and the Teatro alla Scala of
Milan.
BMW Italia has been partnering with the Teatro
alla Scala since 2002 as “Official Supplier” and since 2005
as “Official Partner of the Inaugural Evening”. Since 2016,
on the centenary of the BMW Group and its 50 years of presence in
Italy, the Italian branch become “Fondatore Sostenitore” of
Teatro alla Scala in Milan.
Many initiatives have been realized
together over the years, for example the launch of new products, such
as the last three generations of the BMW 7 Series and in 2013 of the
BMW i3, the first electric car of BMW Group.
Starting from the
first edition in 2014, the Italian subsidiary of the BMW Group
supports the “Grandi Opere per Piccoli” project, which aims
to train new generations for opera and concerts and has already
brought to the Piermarini’s theatre 200,000 young listeners who were
able to appreciate the great titles of the operatic repertoire reduced
to temporal dimensions and adapted to child-friendly dramaturgical structures.

SpecialMente: the CSR project of BMW Italia.
BMW
Italia, the Italian subsidiary of BMW AG, has developed an integrated
program of corporate social responsibility called SpecialMente, whose
core pillars are culture, social inclusion, intercultural dialogue,
and road safety. SpecialMente is a platform that includes many
activities and shows how the theme is rooted in the corporate culture
of BMW Italia: in line with the strategy of the BMW Group, but also a
reference point within the universe of the group, in terms of
intensity, integration and ability to act in the social fabric in
which we operate.

In the cultural field, collaborations with the major
Italian cultural institutions prove the company’s values and
commitment in the social fabric of the country. Further details on the
Corporate Social Responsibility activities of BMW Italia can be found
at www.specialmente.bmw.it.

For further questions please
contact:
Roberto Olivi
Direttore Relazioni
Istituzionali e Comunicazione
Tel:


+39 02.5161.02.94


Fax:


+39 02.5161.002.94


Mail: roberto.olivi@bmw.it
Media website: www.press.bmwgroup.com 
http://bmw.lulop.com

Further information:
www.bmwgroup.com/culture

and
www.bmwgroup.com/culture/overview
Facebook:

https://www.facebook.com/BMWGroupCulture/
Instagram:

https://www.instagram.com/bmwgroupculture/
@BMWGroupCulture
#BMWGroupCulture

 

About BMW Group Cultural Engagement
For almost
50 years now, the BMW Group has initiated and engaged in over 100
cultural cooperations worldwide. The company places the main focus of
its long-term commitment on contemporary and modern art, classical
music and jazz as well as architecture and design. In 1972, three
large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich, Moscow and
London, the company also partners with leading museums and art fairs
as well as orchestras and opera houses around the world. The BMW Group
takes absolute creative freedom in all its cultural activities – as
this initiative is as essential for producing groundbreaking artistic
work as it is for major innovations in a successful business.

The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises 30 production and assembly facilities in 14
countries; the company has a global sales network in more than 140
countries.
In 2017, the BMW Group sold over 2,463,500 passenger
vehicles and more than 164,000 motorcycles worldwide. The profit
before tax in the financial year 2017 was € 10.655 billion on revenues
amounting to € 98.678 billion. As of 31 December 2017, the BMW Group
had a workforce of 129,932 employees.
The success of the BMW
Group has always been based on long-term thinking and responsible
action. The company has therefore established ecological and social
sustainability throughout the value chain, comprehensive product
responsibility and a clear commitment to conserving resources as an
integral part of its strategy.

www.bmwgroup.com

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