BMW launches BMW Contemporary to combine and showcase Middle East artists and collectors

Posted on 30. Mar, 2016 by in BMW Canada

The BMW Group is expanding a support of contemporary Art and
Culture in a Middle East with a launch of BMW Contemporary, an
disdainful beginning that aims to strengthen intercultural dialogues
and hint oddity and imagination. 

BMW Contemporary will combine artists and collectors from opposite the
segment to meet, plead and share their bespoke collections with the
open and move to life their singular stories in a array of online
episodes that will be featured opposite BMW Group Middle East’s social
media channels via a year. The initial episode, entitled
The Art of 7”, will see eminent Art Consultant
and Curator Ali Khadra deliver Youssef Nabil, an internationally
acclaimed Egyptian artist, and Sheikha Paula Mubarak Al Sabah, a
high-profile art partner and gourmet staying in Kuwait. As a first
horde of a series, Sheikha Paula has authorised disdainful entrance to her
overwhelming Kuwait Estate in that audiences will not usually learn about
her endless collection though will douse themselves into Youssef’s
universe of Egyptian Glamour, depart and loss. 

Commenting on a initiative, Christina Heidlberger, BMW Brand
Management, Marketing Services and Event Manager for BMW Group Middle
East, said: “The BMW Group has been concerned in ancillary various
humanities and informative platforms for some-more a 40 years, with hundreds of
initiatives holding place worldwide. Here in a Middle East, we are
committed to fostering this organisation and actively seek
opportunities to maintain and support informal talent. We trust that
BMW Contemporary does only that. It is a good showcase of how
creativity knows no boundaries, and we wish that any of a episodes’
artists hint seductiveness and enthuse people opposite a region.” 

Cultural joining is an constituent partial of a BMW Group’s corporate
culture. The association believes that unlimited leisure is of the
pinnacle importance, as most so for a art universe as it is for
ground-breaking innovations within business. “As a automobile company, we see
many synergies with a Art Culture world. We both essay for
innovation, and creativity in many respects be it pattern or how we
rivet with a audiences,” continued Heidlberger. 

The BMW Group focuses a informative cooperations on jazz and classical
music, complicated and contemporary art, pattern and design.


For some-more information greatfully contact: 

Leanne Blanckenberg, Corporate Communications Manager, BMW Group
Middle East

Telephone: +971 4 313 2615 or email:                                                                                                


Katie Johnston, Edelman DABO

Tel: +971 52 878 5281 or email:


About BMW’s Cultural Commitment

For some-more than 40 years now, a BMW Group has instituted and engaged
in over 100 informative cooperations worldwide. The association places the
categorical concentration of a long-term joining on complicated and contemporary art,
jazz and exemplary song as good as pattern and design. In 1972,
3 large-scale paintings were combined by a artist Gerhard Richter
privately for a corridor of a BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Roy Lichtenstein, Olafur
Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko
have co-operated with BMW. The association has also consecrated famous
architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to
pattern critical corporate buildings and plants. In 2011, a BMW
Guggenheim Lab, a tellurian beginning of a Solomon R. Guggenheim
Foundation, a Guggenheim Museum and a BMW Group distinguished its
universe premiere in New York. The BMW Group takes comprehensive creative
leisure in all a informative activities – as this beginning is as
essential for producing groundbreaking artistic work as it is for
vital innovations in a successful business. 

Further information:

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