BMW M increases series of disdainful showrooms worldwide.

Posted on 11. Jan, 2018 by in BMW Canada

Demand within a high-performance automobile shred is on the
increase, as are a expectations of customers: BMW M is reacting
accordingly with a trade classification by expanding a worldwide
network of disdainful showrooms. During a final 4 years, a number
of BMW M approved dealers has doubled worldwide to 850 businesses.
The latest instance of this is a disdainful plcae “Performance
Munich Autos” in Singapore, where BMW M and BMW M Performance models
are offering in serve to M specific seminar services. 

“The BMW M code is celebrating a 45th anniversary and we have been
constantly building on your success. 2016 was a record year for BMW M
with sales of 67,900 vehicles, and this year too we have grown
significantly.  Up until a finish of Nov 2017, BMW M sold
significantly some-more BMW M and BMW M Performance models than during the
whole business year 2016. By a finish of a decade, we will exceed
a symbol of 100,000 automobile sold,” explains Peter Quintus, Vice
President of Sales and Marketing during BMW M on a arise of the
central opening of Performance Munich Autos.

“The new salon reflects a energetic impression of a BMW M brand
and fulfils a wish of many business for an disdainful retail
experience,” adds Paul de Courtois, Managing Director, BMW Group Asia.

With a sum area of 4,500 block metres, a new showroom
exclusively showcases BMW M models and dual BMW M Performance models.
An Individual Lounge has been integrated where business have the
probability to particularise their cars according to their really own
wishes.  The area is versed with samples of colours, applications
and leather upholstery for easy reference.

There is also an attractively designed Delivery Suite that offers an
memorable handover knowledge for customers. Once a paperwork
has been signed, business are welcomed to a Delivery Suite where
a lights are off. There, they initial see a personal message
congratulating them on their new purchase, followed by a corresponding
product video. Finally, a room is gradually bright until the
customer’s automobile stands totally in a spotlight. Following the
personal handover, a patron can expostulate his or her new automobile directly
out of a Delivery Suite.

In a new showroom, pivotal elements of a BMW Group’s Future Retail
Programme accommodate a disdainful universe of BMW M. High-class showroom
furnishings, exclusively versed vehicles and innovative digital
communication collection such as a Virtual Product Presentation (VPP)
offer business and salon employees comparison a whole new sales
experience. With a M Mobile Customiser App grown exclusively for
tablets, even automobile pattern becomes an considerable experience.
The Mobile Customiser enables automobile configurations to be transferred
wirelessly onto a high-definition arrangement in a rarely picturesque and
minute illustration – including colours, apparatus options and
packages for a specific BMW M or BMW M Performance model. The
patron is assisted by a specifically lerned BMW Product Genius.

The new salon in Singapore is path-breaking. We will continue to
pull forward with this judgment and, of course, also serve boost the
series of approved dealers worldwide,” explains Peter Quintus. 

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