Munich. BMW Motorrad once again sold more motorcycles
and maxi scooters in 2016 than ever before. Supplies increased by 5.9
% as compared to the previous year. As of December 2016, a total of
145,032 vehicles (previous year: 136,963 units) were supplied to customers.
Stephan Schaller, President BMW Motorrad: “2016 was once again a
highly successful year for BMW Motorrad. For the sixth time in
succession we have been able to set a new sales record. I would like
to offer my sincere thanks to all our customers worldwide for the
enormous trust they have placed in us. Over the last six years, BMW
Motorrad has increased its deliveries to customers by around 50%
(2010: 98,047 units / 2016: 145,032 units). We are well on the way
to achieving our planned sales target of 200,000 vehicles in 2020.”
Impressive sales growth in Europe and Asia
The most marked growth in sales in 2016 was seen in all European
markets. There was an increase in deliveries to customers in France
(13,350 units / +6.4 %), Italy (12,300 units / +10.3 %), Spain
(9,520 units / 19.4 %) and the UK (8,782 units / +7.1 %), for
example. All in all, some 7.5% more vehicles were supplied to
customers in Europe, including Germany, as compared to the previous
year. The Chinese market in particular is continuing to show
considerable growth potential for BMW Motorrad with a dynamic
increase in sales. As compared to the equivalent period of the
previous year, deliveries increased by 52.7 % to 4,580 units. Sales
in Thailand (1,819 units / +42.1 %) and Japan (+ 6.7 %) were also
well above the previous year.
As before, Germany remains the biggest single market for BMW
Motorrad. With 24,894 units sold, BMW Motorrad achieved growth of
4.5% and led the market as a whole. BMW Motorrad is also ahead of
the field in the relevant BMW segment over 500 cc capacity in Spain,
Austria, Belgium, the Netherlands, Russia and South Africa. In the
USA, BMW Motorrad achieved its second best sales result to date with
13,730 units.
Water-cooled R 1200 GS is the most successful BMW motorcycle.
The top-selling BMW Motorrad series is traditionally the R
series. Equipped with the hallmark BMW boxer engines, the share of
sales achieved by these motorcycles in 2016 was 77,787 units or 53.6
%. At the model level, the two travel enduro bikes R 1200 GS and GS
Adventure led the BMW top-seller ranking. In a significantly tougher
competitive environment, 12.1 % more large enduro models were sold
than in the previous year (R 1200 GS: 25,336 units / + 7.0 % and R
1200 GS Adventure: 21,391 units / + 18.8 %). The touring classic R
1200 RT followed with 9,648 units (-11.9 %) in third position.
The sporty BMW S models – the supersports bike S 1000 RR, the
power roadster S 1000 R and the adventure bike S 1000 XR – have
developed into an additional pillar of strength within the BMW
motorcycle range. A total of 23,686 S models were supplied
worldwide. The share of these models in the total sales volume was
16.3 %. The supersports motorcycle S 1000 RR (9,016 units / – 5.8 %)
and the adventure bike S 1000 XR (8,835 units / + 74.6 %) are
currently fourth and fifth in the BMW Motorrad ranking.
Model offensive moves into the next round.
In 2017, BMW Motorrad continues its model offensive with the
widest range of motorcycles in the company’s history. As Schaller
says: “We intend to remain the benchmark in the segment of premium
motorcycles. To this end we will continue to consistently pursue our
model offensive in the BMW Motorrad segments of 310 to 1600 cubic
centimetres capacity. For the 2017 season we will be offering our
customers 14 new or revised models.”
The new G 310 GS is due to be launched in the second half of the
year. Like the G 310 R does in the segment of BMW roadsters, the
second model of the BMW G series transfers the hallmark features of
the GS family into the new BMW segment below 500 cubic centimetres.
In the “Heritage” world of experience customers will have a choice
of five different models in 2017. The R nineT derivatives “Pure”,
“Racer” and “Urban G/S” extend a range that will also include the R
nineT Scrambler and the freshly revised lead model R nineT. While
each of the five models has its own distinct and classic form, they
all share the unique air-cooled boxer engine. Whether featuring
specific improvements or radical revisions, there are new products
to be found in all series – such as the new R 1200 GS, the new S
1000 R and the new K 1600 GT and GTL.
The new K 1600 B is targeted specifically to the US market. With
the launch of the “Bagger” BMW Motorrad is extending the luxury
segment with the in-line 6-cylinder engine to include a highly
emotional and exclusive motorcycle. As Stephan Schaller says: “In
the years to come, the USA will be the second most important market
for BMW Motorrad after Germany. We see great potential here. In the
next few years we aim to tangibly increase our market share in the
USA. In fact we’re already laying the foundation for long-term
growth by introducing new products tailored specifically to market
needs such as the new bagger and the classic R nineT family in the
“Heritage” segment, and we’re also extending our sales and
distribution structure, too.”
As part of the planned expansion, BMW Motorrad is enlarging its
worldwide dealer network. Especially on the American continent and
in Asia in particular there are plans to expand to a total of 1,500
sites.
Looking ahead to 2017
Based on its comprehensive strategy, BMW Motorrad remains on
track for growth. Stephan Schaller, General Director of
BMW Motorrad: “With our exceptional model offensive we have laid the
cornerstone for a successful motorcycle season in 2017. We feel very
confident moving ahead into the New Year and we expect to see
ongoing sustainable and profitable growth. These forecasts of course
assume a stable economic environment.”
In case of queries please contact:
Rudolf-Andreas Probst, Communication BMW Motorrad
Tel.: +49 89 382-22088, Fax: +49 89 382-28567
Markus Sagemann, Head of Product and Lifestyle Communication
MINI, BMW Motorrad
Tel.: +49 89 382-68796, Fax: +49 89 382-23927
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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