BMW Motorrad expands prolongation network with a possess prolongation site in Brazil. Manaus as a new plcae in a BMW Motorrad prolongation network – prolongation to start in 2016. Assembly of a BMW G 310 R Roadster for a Brazilian expansion market.

Posted on 06. May, 2016 by in BMW Canada


The BMW Group will open a possess motorcycle prolongation site at
a finish of 2016 in Manaus, Brazil. The new BMW Group Plant Manaus
will emanate around 170 jobs. The BMW Group is already formulation to
furnish some-more than 10,000 BMW motorcycles in 2017 for a Brazilian
marketplace and is awaiting poignant volume expansion in a marketplace by
convention a new BMW G 310 R locally.

Eight other models will be constructed in Manaus in serve to the
entry-level indication in a underneath 500 cubic ability segment. The new
prolongation site replaces a stream agreement prolongation being
conducted by Dafra Motos in their plant in Manaus. It was agreed
with Dafra that prolongation will be consummated this summer.


Market intensity in Brazil

For a BMW Group, Brazil represents a motorcycle marketplace of
vital importance. With a new plant BMW Motorrad is positioning
itself in a flourishing marketplace sourroundings and is expanding its
impasse in Brazil. “With a tellurian expansion plan we are
opening adult rising markets such as Brazil. The G 310 R plays a key
purpose in winning over new eager aim groups for BMW
Motorrad”, says Stephan Schaller, General Director of BMW Motorrad.


BMW Motorrad expansion strategy

Currently BMW Motorrad is a marketplace personality in 27 countries in
a reward shred over 500 cc and is set to continue growing
sustainably and profitably. The indication beginning continues to
allege and a worldwide sales network will be expanded
significantly. The aim is to sell 200,000 units per year by 2020.
The BMW Group is stability to extend a impasse in the
existent markets and is above all drumming new markets in Asia and
South America. Further special concentration is being placed on urban


BMW plant takes on lead function

The BMW Group Plant Berlin will take on a lead plant function
for substantiating a new motorcycle prolongation plant in Manaus. “At
a BMW Group we place importance on general prolongation sites
in sequence to strengthen a marketplace position further. With a start of
prolongation in Manaus, a BMW Group Plant Berlin is looking forward
to ancillary a general prolongation network and the
colleagues there.


The BMW Group interjection a Brazilian partner Dafra for a good
operative attribute in a past years. Dafra Motos has been
building BMW motorcycles in Manaus given 2009.


In box of queries greatfully contact:


Corporate Communications


Markus Sagemann, Head of Communication MINI, BMW Motorrad

Tel.: +49 89 382-68796, Fax: +49 89 382-23927


Rudolf-Andreas Probst, Kommunikation BMW Motorrad

Telefon: +49 89 382-22088, Fax: +49 89 382-28567


Sandra Schillmöller, Communication Production Network BMW
Tel.: + 49 89 382-12225, Fax: + 49 89 382-25878





The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 30 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.


In 2015, a BMW Group sole approximately 2.247 million cars and
137,000 motorcycles worldwide. The distinction before taxation for a financial
year 2014 was approximately € 8.71 billion on revenues amounting to €
80.40 billion. As of 31 Dec 2014, a BMW Group had a workforce
of 116,324 employees.


The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.








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