Munich/Manaus.
The BMW Group will open its own motorcycle production site at
the end of 2016 in Manaus, Brazil. The new BMW Group Plant Manaus
will create around 170 jobs. The BMW Group is already planning to
produce more than 10,000 BMW motorcycles in 2017 for the Brazilian
market and is expecting significant volume growth in the market by
assembling the new BMW G 310 R locally.
Eight other models will be produced in Manaus in addition to the
entry-level model in the under 500 cubic capacity segment. The new
production site replaces the current contract manufacturing being
conducted by Dafra Motos in their plant in Manaus. It was agreed
with Dafra that production will be terminated this summer.
Market potential in Brazil
For the BMW Group, Brazil represents a motorcycle market of
strategic importance. With the new plant BMW Motorrad is positioning
itself in a growing market environment and is expanding its
involvement in Brazil. “With our global growth strategy we are
opening up emerging markets such as Brazil. The G 310 R plays a key
role in winning over new enthusiastic target groups for BMW
Motorrad”, says Stephan Schaller, General Director of BMW Motorrad.
BMW Motorrad growth strategy
Currently BMW Motorrad is the market leader in 27 countries in
the premium segment over 500 cc and is set to continue growing
sustainably and profitably. The model initiative continues to
advance and the worldwide sales network will be expanded
significantly. The aim is to sell 200,000 units per year by 2020.
The BMW Group is continuing to extend its involvement in the
existing markets and is above all tapping new markets in Asia and
South America. Further special focus is being placed on urban
mobility.
BMW plant takes on lead function
The BMW Group Plant Berlin will take on the lead plant function
for establishing the new motorcycle production plant in Manaus. “At
the BMW Group we place emphasis on international manufacturing sites
in order to reinforce our market position further. With the start of
production in Manaus, the BMW Group Plant Berlin is looking forward
to supporting the international production network and the
colleagues there.
The BMW Group thanks its Brazilian partner Dafra for the good
working relationship in the past years. Dafra Motos has been
building BMW motorcycles in Manaus since 2009.
In case of queries please contact:
Corporate Communications
Markus Sagemann, Head of Communication MINI, BMW Motorrad
Tel.: +49 89 382-68796, Fax: +49 89 382-23927
Markus.Sagemann@bmw.de
Rudolf-Andreas Probst, Kommunikation BMW Motorrad
Telefon: +49 89 382-22088, Fax: +49 89 382-28567
Rudolf-Andreas.Probst@bmw.de
Sandra Schillmöller, Communication Production Network BMW
Group
Tel.: + 49 89 382-12225, Fax: + 49 89 382-25878
Sandra.Schillmoeller@bmwgroup.com
Internet: www.press.bmw.de
e-mail:
presse@bmw.de
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 30 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
137,000 motorcycles worldwide. The profit before tax for the financial
year 2014 was approximately € 8.71 billion on revenues amounting to €
80.40 billion. As of 31 December 2014, the BMW Group had a workforce
of 116,324 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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