Munich.
BMW Motorrad achieves its best start into the new motorcycle
season to date with a solid growth of 7.7 %. In the first three
months of 2016, 33,788 motorcycles and maxi scooters were delivered
to customers (prev. yr.: 31,370 units). 2.418 units more than in the
equivalent period last year. In March
BMW Motorrad delivered
16,465 vehicles worldwide (prev. yr.: 15,912 units) amounting to a
3.5 % growth in sales.
Heiner Faust, BMW Motorrad Head of Sales and Marketing:
“BMW Motorrad has started into the new 2016 motorcycle season
with the best first quarterly sales of all time. With a solid growth
of 7.7%, BMW Motorrad remains firmly on course for success following
the record year in 2015. The current model range is very popular
with our customers. This is also reflected by the high number of
incoming orders. We are expecting are very positive business
performance this year, too.”
In the first quarter BMW Motorrad recorded growth above all in
Europe and Asia. Developments are especially positive in Spain
(2,190 units, +39.2 %), Italy (3,125 units, +6.4 %) and Great
Britain (1,984 units, +9.2 %). Germany still remains the strongest
single market with 5,668 units (+5.6 %) followed by France (3,230
units, + 2.4 %). In China BMW Motorrad has increased sales by 74.4 %
to 853 units sold.
The BMW Motorrad sales ranking is still headed by the R 1200 GS
travel enduro and its sister model, the R 1200 GS Adventure. In the
first three months already more than 11,391 flat-twin GS motorcycles
have been delivered to customers worldwide. Next on the list of the
most sought-after models is the
BMW S 1000 RR (2,385 units)
and the BMW S 1000 XR (2,206 units).
Heiner Faust comments: “Naturally last year’s new models are
strongly contributing to growth, for example the R 1200 RS sports
tourer and the S 1000 XR Adventure bike. However, our spring
business is a result of our strong overall model range. Even in its
third year on the market, the ultimate travel enduro, the R 1200 GS
Adventure, is continuing to achieve ever higher sales figures. Sales
of our long running F Series, the F 700 GS and F 800 GS, also exceed
last year’s sales overall. Our new C 650 maxi scooters, launched at
the turn of the year, are also fully on target.”
Tough endurance test for both customers and R 1200 GS at the
GS Trophy 2016
The 5. BMW Motorrad International GS Trophy, probably the most
unique motorcycle customer event worldwide, ended on 5. March after
seven tough days of competition. This time it was held in Thailand.
In this year’s edition, 19 teams from a total of 25 countries
took part. On their seven-day trek covering more than 1,300 km
through the forests, jungles and mountains of Northern Thailand, the
participants not only put their riding skills to the test, but their
endurance and team spirit as well. With temperatures far exceeding
30° C and very humid conditions, this was one of the most strenuous
GS Trophies. The 114 motorcycles involved covered a total distance
of 150,000 km under the toughest conditions.
Heiner Faust comments: “Once again the flat-twin GS bikes proved
their stuff. There were no technical failures in this merciless
event for man and machine. Participants praised the BMW cult enduros
for their ease of operation, their robustness and their unbelievable
on and off road potential.
The participants battled it out right up until the end.
Following a thrilling finish, Team South Africa managed to take
first place. It kept its nerve and took the first victory for its
country at this event.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
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The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 30 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
137,000 motorcycles worldwide. The profit before tax for the financial
year 2014 was approximately € 8.71 billion on revenues amounting to €
80.40 billion. As of 31 December 2014, the BMW Group had a workforce
of 116,324 employees.
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thinking and responsible action. The company has therefore established
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comprehensive product responsibility and a clear commitment to
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