Munich/Stuttgart. Right on time for the nationwide
start of the season on 17 March 2018, BMW Motorrad was once again
pleased to receive numerous distinctions at the annual readers’ vote
held by the magazine MOTORRAD. BMW Motorrad representatives climbed up
on the podium a total of nine times at the award ceremony in
Stuttgart, including twice to the top position.
“Nine distinctions including two wins is a
great confirmation of our product offensive. This result once again
demonstrates that BMW Motorrad has adopted the right strategy with its
broad product range,” says Timo Resch, Head of Sales and
Marketing BMW Motorrad, commenting on the result of what is now the
20th readers’ vote to be held by the magazine MOTORRAD. “I should
like to thank the readers of MOTORRAD most sincerely for their
wonderful support – this will be an enormous incentive for us to work
hard to defend our leading position in the motorcycle market.”
With victories in the “Touring Bike/Sports
Touring Bike” category for the BMW R 1200 RS and in the
“Crossover” category for the BMW S 1000 XR as well five
second places and two third places, BMW Motorrad once again put on an
impressive showing at this year’s competition, which involved a total
of 51.497 readers voting in Germany on a total of 206 motorcycle
models.
The BMW S 1000 XR dominated the
“Crossover” category once again this year, commanding a
24.2 per cent share of the vote in what is a hotly competed segmented.
With its fascinating blend of sporty riding dynamics, outstanding
sports touring qualities and individual design, it is once again the
most highly ranked model among readers in 2018.
Another model with an appetite for more glory at the
top of the podium is the BMW R 1200 RS. After supreme victories in
past years, the BMW R 1200 RS once again finished as the celebrated
winner in the “Touring Bike/Sports Touring Bike” segment.
Thanks to its excellent all-round qualities of riding dynamics, sporty
flair and touring suitability, it was again able to set itself apart
from strong competition with a 22.4 per cent share of the vote.
The BMW R 1200 RS also sailed onto the stage in the
slipstream of the BMW R 1200 RT: an excellent third place in the
“Touring Bike/Sports Touring Bike” category gave BMW
Motorrad an impressive class victory.
The BMW S 1000 RR only just missed out on victory
this year. Now in its 9th model year, this pioneering
supersports bike finished second in the “Sports” category –
still giving it every reason to celebrate. No other model has been
able to assert its presence for so many years within the leading group
in such a technology and performance-driven segment. Offering an
excellent combination of high performance with a high level of active
riding safety based on Race ABS and Dynamic Traction Control DTC as
well as the optional electronically regulated suspension system
Dynamic Damping Control DDC, it remains very popular among customers
as a result of ongoing further development.
Another top placement was secured by the BMW R nineT
in the category “Modern Classics”. It was only just short of
victory with a vote share of 18.9 per cent. But all in all BMW
Motorrad was more than satisfied here, too: after all, two closely
related family members also achieved very good results, namely the
BMW R nineT Pure and R nineT Scrambler. Classic design,
lifestyle, state-of-the-art technology and sporty riding dynamics –
these features guarantee the success of the new BMW Motorrad world of
experience “Heritage”.
Meanwhile the BMW Motorrad icon R 1200 GS starts the
new year with its popularity unwavering. Its second place in the
readers’ vote – as well as a number of good placements achieved by
other BMW Adventure models – once again confirms the strong presence
of BMW Motorrad in this highly competitive segment. More than 50,000
units of the BMW R 1200 GS and its deep-treaded sibling the BMW R 1200
GS Adventure alone were sold in 2017, setting yet another positive
record.
Among the “Naked Bikes”, the unfaired
boxer BMW R 1200 R was able to defend its outstanding second place
from the previous year. Given that this segment has so many different
engine concepts, this success is a clear indication that motorcyclists
regard the boxer engine from Munich as modern and future-oriented. In
the “Scooter” category the podium was once again dominated
by the colours white and blue. Second place went to the emissions-free
BMW C evolution and third place to the BMW C 650 Sport/C 650 GT,
ensuring a superb overall result in the urban segment and rounding off
the excellent performance of BMW Motorrad in the “2018 Motorcycle
of the Year” readers’ vote.
The award ceremony was held on 12 March 2018 in
Stuttgart. This year, 51.497 readers took part in “2018
Motorcycle of the Year”, which is regarded as the most important
readers’ vote on motorcycles and scooters in the whole of Europe.
You will find press material on BMW motorcycles and
BMW Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises 31 production and assembly facilities in 14
countries; the company has a global sales network in more than 140
countries.
In 2017, the BMW Group sold over 2,463,500 passenger
vehicles and more than 164,000 motorcycles worldwide. The profit
before tax in the financial year 2016 was approximately € 9.67 billion
on revenues amounting to € 94.16 billion. As of 31 December 2016, the
BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based
on long-term thinking and responsible action. The company has
therefore established ecological and social sustainability throughout
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