BMW Motorrad meets The House of Machines. Opening of a latest The House of Machines in Los Angeles.

Posted on 04. Dec, 2017 by in BMW Canada

Los Angeles. BMW Motorrad is posterior a philosophy
of “motorcycling as a approach of life” underneath a slogan
“Make Life a Ride”. Through a impasse in events and
collaborative ventures, BMW Motorrad brings people together to engage
in two-wheel use – such as a Pure Crafted Festival and
a BMW Motorrad Days.

The House of Machines is also a place where a motorcycling
lifestyle comes alive as a hands-on experience. Motorcycling, the
lifestyle surrounding it and a people concerned in it – BMW Motorrad
is right during a heart of a movement as an disdainful partner to a new
trickery that non-stop a doors on 29 Nov in a Arts District of
Los Angeles. “The House of Machines is a place for people with a
adore of detail, a essay for soundness and a passion for the
motorcycle lifestyle. ‘Where male and appurtenance coexist’ – this is not
only a sign of The House of Machines, it’s a truth we embrace
in use any day. And BMW Motorrad is a ideal partner for this
purpose,” says Drew Madasci, Strategic Director The House of Machines.

“Where male and appurtenance coexist”
emanate this well-developed integrated experience, The House of Machines
has fabricated a different operation of offerings underneath a singular roof: from a
select tradition builder finish with adjacent seminar and a
specifically grown conform tag with singular collection by to
excellent-quality coffee, comparison qualification drink specialities, essence food
and live song – here visitors can suffer all that is an
authentic partial of a birthright and tradition scene. With a individually
comparison partners and products, The House of Machines offers nothing
though a really best peculiarity in all areas. Based on this principle, BMW
Motorrad was selected as a disdainful partner. Models from a heritage
shred are exhibited on a premises, thereby contributing to the
singular altogether experience.

“BMW Motorrad and The House of Machines share a same passion
for motorcycles and a surrounding lifestyle. The House of Machines
is a ideal bland knowledge of Make Life a Ride,” says Timo
Resch, Vice President Marketing and Sales BMW Motorrad.

Limits no longer apply.
The judgment of The House
of Machines is dull off with a newly grown men’s fashion
tag “Limits No Longer Apply (LNLA), instituted and desirous by
BMW Motorrad. The singular collections of this conform tag –
determined exclusively for The House of Machines – are accessible for
12 months on a premises and also online in a USA. The collection
comprises high-quality bland essentials for a complicated male –
favourite equipment of wardrobe for a future. Carefully selected
materials make any mantle in a collection a truly special item.

The House of Machines non-stop a doors in a renouned Arts District
of Los Angeles on 29 Nov 2017. The story of The House of
Machines began 4 years ago in Cape Town. The new bend now gives
visitors a event to get a ambience of a motorcycling lifecycle
in Los Angeles with BMW Motorrad. In a years to come there are plans
to open additional branches during informative hotspots via a world.


In box of queries greatfully contact:


Renate Heim, Communication BMW Motorrad

Telephone +49-89-382-21615, Fax: +49 89 382-28567


Markus Sagemann, Head of Product- und Lifestyle Communication MINI,
BMW Motorrad

Telephone: +49 89 382-68796, Fax: +49 89 382-23927





The BMW Group


With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
As a tellurian company, a BMW Group operates 31 prolongation and assembly
comforts in 14 countries and has a tellurian sales network in some-more than
140 countries.


In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.


The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.






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