Munich.
BMW Motorrad Spezial. Customisation ex works – BMW Motorrad’s
response to the ever increasing customer demand for individualisation.
With the launch of the R nineT, BMW Motorrad recognised the
trend towards individualisation early on and has taken significant
steps into this segment by enlarging the R nineT family to include
five models in 2017. BMW Motorrad is now expanding its
individualisation range with BMW Motorrad Spezial and is offering
distinctive-design, performance-enhancing and exclusive
customisation options ex works. Highest-grade materials, genuine
surfaces, skilled craftsmanship and the love of detail are what
define BMW Motorrad Spezial as well as the harmonious integration of
all parts into the overall design of the motorcycle. Starting with
the Touring and Heritage models, the Spezial range will be
continuously expanded.
From the design and development to the testing stages, the parts
from the Spezial program meet the high BMW Motorrad standards
thereby supplementing the current product portfolio at the highest
level of quality. This is achieved through the interplay of years of
BMW Motorrad development expertise and the interaction of complex
production processes in combination with the very finest
craftsmanship. From August 2017, the Spezial product range will not
only include exclusive optional equipment ex works, but also
products from the current Original BMW Motorrad Accessories range,
which fulfil the high requirements of BMW Motorrad Spezial.
When customising his motorcycle, the customer can proceed in two
different ways. On the one hand he can equip his motorcycle directly
ex works with all the visual upgrading by ordering it with the
Spezial equipment already installed. On the other hand he will be
able to choose special accessories from a “Spezial World” in the
future where all his high customisation demands will be met. This
means that the customer will still be able to customise his
motorcycle via the dealer in the traditional way.
While many manufacturers offer their accessories almost
exclusively on a retrofit basis, ordering special equipment ex-works
is a decades-old tradition at BMW Motorrad. The equipment and
accessories are listed on the vehicle invoice and thus are fully
covered by the warranty, can be financed together with the new
motorcycle thus also saving the customer additional costs and time.
In addition the customer can still continue to customise his
motorcycle further with the wide range of special accessories from
the BMW Motorrad Spezial range.
With the launch of BMW Motorrad Spezial, a new generation of the
BMW Motorrad Configurator will also be introduced. For the first
time a large section of the special accessories range will be fully
included in the digital presentation for the R nineT models – in
addition to the full range of ex works special equipment. In this
way the customer can configure his personalised BMW motorcycle with
all the special equipment/Spezial parts before it is manufactured
and also look at his bike with one or more Original BMW Motorrad
Accessories installed. The new BMW Motorrad Spezial program starts
from August 2017.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at
www.press.bmwgroup.com.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 31 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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