BMW Motorrad stays on march for growth.

Posted on 10. Oct, 2016 by in BMW Canada


Los Angeles.
BMW Motorrad stays on course
for growth. “We will continue to grow sustainably and profitably and
wish to boost motorcycle sales to 200,000 units worldwide by 2020”,
says Peter Schwarzenbauer, Member of a Board during BMW AG, responsible
for MINI, BMW Motorrad, Rolls-Royce and Aftersales.

The American marketplace is an critical component in achieving this goal.
In a subsequent 3 years BMW Motorrad is looking to double a market
share in a North and South American markets. The association wants to
benefit new business by introducing new models privately tailored to
a market.

“We wish to sojourn a benchmark in a reward motorcycle segment”,
states Peter Schwarzenbauer. The BMW Motorrad play network will also
be extended in line with a designed enlargement worldwide. The number
of dealerships in a USA is to boost from 150 dealerships currently to
200 by 2020 in suitability with a enlargement in sales. BMW Motorrad plans
to enhance a play network to 1,500 sites.


Focus on American markets.

Stephan Schaller, President of BMW Motorrad: “After Germany, a USA
will sojourn a second many critical marketplace for BMW in a coming
years, too. This is where we see good potential. In a US alone we
wish to double a marketplace share to 10 percent in a subsequent three
years.” Schaller continues: “We will lay a substructure for
superb enlargement with new products privately tailored to the
needs of a marketplace and by expanding a sales base.”


BMW Motorrad achieves new all-time high in a third quarter
of 2016.

With 116.044 deliveries, BMW Motorrad achieved a top sales
sum for a third entertain as of Sep 2016. As compared to the
already clever prior year’s figures, BMW Motorrad augmenting sales
by a serve 3 % in a same period. In Sep a array of
deliveries grew by 10 % to 12.215 units. Based on this plain growth,
BMW Motorrad is awaiting a new sales record for a whole year – the
sixth in succession.


Bagger K 1600 B universe premiere – “The Spirit of a Open
Road”.

The initial indication focussing on a US-American market, a Bagger K
1600 B, will premiere in Los Angeles. It translates a thought of “The
Spirit of a Open Road” as voiced in a 2015 BMW Motorrad Concept
101 into an romantic array prolongation motorcycle. The Bagger stands
for cruising on unconstrained highways and for a dream of leisure and
independence, a summary of “American Touring”. It is a perfect
symbiosis of autarchic 6-cylinder performance, high-level touring
qualities and a laid-back opinion and singular pushing feel of power
and elegance.


The indication commencement continues.

BMW Motorrad sees good intensity for a USA in a new Heritage
family that builds on a fortitude of a rarely successful R nineT
and a air-cooled flat-twin fighter engine. A sum of 5 Heritage
models are planned. In 2016 a indication family was stretched to include
a R nineT Scrambler. At a commencement of Oct a R nineT Pure
and a R nineT Racer distinguished their universe premiere. It is above all
a far-reaching operation of individualization options that make a Heritage
family so fascinating for business in a USA, a “cradle” of customizing.


Entering new banishment segments.

In a destiny BMW Motorrad will also be entering new displacement
segments to an augmenting extent. “The motorcycle marketplace in a 125 to
500 cc banishment operation offers an glorious basement for a growth
plans. With a new launch of a BMW G 310 R we have taken a first
critical step in this direction. As a genuine BMW in a underneath 500 cc
segment, it opens adult totally new marketplace intensity for us.”,
explains Schaller. “We will also be invariably expanding a Urban
Mobility World of Experience in a entrance years. The midsize scooter
shred is generally engaging in this regard.”

 

The BMW Group is basing these prognoses on a fast mercantile environment.

 

In box of queries greatfully contact:

Renate Heim, BMW Motorrad Communication

Tel.: +49 89 382-21615, Fax: +49 89 382-23927

Markus Sagemann, Head of Communication MINI, BMW Motorrad

Tel.: +49 89 382-68796, Fax: +49 89 382-23927

 

Internet: www.press.bmw.de

E-mail: presse@bmw.de

 

The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.

In 2015, a BMW Group sole approximately 2.247 million cars and
137,000 motorcycles worldwide. The distinction before taxation for a financial
year was approximately € 9.22 billion on revenues amounting to € 92.18
billion. As of 31 Dec 2015, a BMW Group had a workforce of
122,244 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.


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