Moscow. On July 7, the Russian capital hosted “BMW
Opera for All” for the second time. The event took place on the square
in front of Bolshoi Theatre where an orchestra of 100 musicians
together with 115 chorus singers performed world renowned arias from
some of the most famous operas for an audience of around 8 000 people.
Due to its popularity, BMW Group Russia and Bolshoi Theatre might
choose another venue for the concert in 2020 that will be able to host
even more people.
“BMW Opera for All” is a joint project of BMW Group Russia and the
State Academic Bolshoi Theater of Russia. For one and a half hours the
audience was able to listen to a free open-air concert on Moscow’s
Theatralnaya Square performed by the Bolshoi Theater Symphony
Orchestra and conducted by Tugan Sokhiev.
“BMW Opera for All” in Moscow is part of a global project of
open-air concerts that was launched as “Oper für alle” (Opera for all)
in Munich in 1997. BMW Group’s open-air concerts, with performances of
contemporary stars of the classical music scene, are among the most
anticipated cultural events in Berlin, London and Munich. Last year
Moscow joined the list of cultural capitals as one of the hosts of the
event.
“We believe that practically anyone can understand and
appreciate classical music. By that we are saying that music has no
boundaries. The same goes for our festival – it has no boundaries and
also takes place in London, Berlin and Munich. These operas are
absolutely for everyone!”, said Stefan Teuchert, President of
BMW Group Russia.
For further questions please contact:
Prof. Dr
Thomas Girst
BMW Group Corporate and Governmental
Affairs
Head of Cultural Engagement
Telephone:
+49 89 382 24753
Email: Thomas.Girst@bmwgroup.com
Ilya Baryshev
BMW Group Russia
Corporate
Communications Manager
Email: Ilya.Baryshev@bmw.com
www.press.bmwgroup.com
E-Mail: presse@bmw.de
BMW Group Russia and the Bolshoi Theatre
For the
whole world, the Bolshoi Theatre embodies the cultural life of Russia.
This is why the partnership between BMW Group and this legendary
creative institution, launched in 2004, is of the utmost importance.
It positively influences the company’s business and reputation in
Russia. For many years of cooperation, BMW Group Russia has supported
all the high-profile premiers of the Bolshoi Theatre, including such
operatic masterpieces as “The Flying Dutchman”, “Mazepa”, “The
Midsummer Night’s Dream”, “Falstaff” and “War and Peace”. Acting as a
reliable partner, the BMW Group guarantees absolute creative freedom
in all cultural activities it is involved in – as this is just as
essential for groundbreaking artistic work as it is for major
innovations in a successful business
About BMW Group Cultural Engagement
For almost
50 years now, the BMW Group has initiated and engaged in over 100
cultural cooperations worldwide. The company places the main focus of
its long-term commitment on contemporary and modern art, classical
music and jazz as well as architecture and design. In 1972, three
large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In
2016 and 2017, female artist Cao Fei from China and American John
Baldessari created the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich, Moscow and
London, the company also partners with
leading museums and art fairs as well as orchestras and opera houses
around the world. The BMW Group takes absolute creative freedom in all
its cultural activities for granted – as this initiative is as
essential for producing groundbreaking artistic work as it is for
major innovations in a successful business.
Further information: www.bmwgroup.com/culture
and www.bmwgroup.com/culture/overview
Facebook: https://www.facebook.com/BMW-Group-Culture
Instagram: https://www.instagram.com/bmwgroupculture/
@BMWGroupCulture
#BMWGroupCulture
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises 30 production and assembly facilities in 14
countries; the company has a global sales network in more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and
more than 165,000 motorcycles worldwide. The profit before tax in the
financial year 2018 was € 9.815 billion on revenues amounting to
€ 97.480 billion. As of 31 December 2018, the BMW Group had a
workforce of 134,682 employees.
The success of the BMW Group has
always been based on long-term thinking and responsible action. The
company has therefore established ecological and social sustainability
throughout the value chain, comprehensive product responsibility and a
clear commitment to conserving resources as an integral part of its strategy.
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