BMW presents Frieze Sounds, VIP convey use and Art + Design Talks during Frieze New York 2016.

Posted on 03. May, 2016 by in BMW Canada

New York/Munich. As a partner of Frieze New York
general art satisfactory for a fifth uninterrupted year, a BMW Group
is gratified once again to benefaction Frieze Sounds – an experiential sound
designation module – both in a BMW 7 Series VIP convey service
and in a BMW 7 Series lounge, new to a satisfactory this year. BMW will
also horde dual art and pattern talks during Soho House, as partial of the
fair’s automatic events. Frieze New York will be hold on Manhattan’s
Randall Island from May 5 to 8, 2016. 

Curated by Cecilia Alemani, Frieze Sounds expands a fair’s artistic
range by activating a visitor’s knowledge by sound. This
year’s module facilities 3 privately consecrated audio works by
artists Giorgio Andreotta Calò, in partnership with MADRIEMA, GCC
and Liz Magic Laser. In serve to listening in BMW VIP shuttles,
visitors will also knowledge a sound works during a listening station
inside Frieze’s Reading Room, as good as in a BMW 7 Series lounge.
The works are also permitted online during 

“The BMW 7 Series VIP convey use will act as an prolongation of the
Frieze New York knowledge by showcasing a Frieze Sounds module for
guest as they float to and from a fair,” pronounced Ludwig Willisch,
President and CEO of BMW of North America. “The lush interior and
relaxing sourroundings inside a all-new 7 Series provides a ideal
environment for listening to these smashing installations.” 

BMW will also horde dual art and pattern talks as partial of a ongoing
partnership with Soho House. On May 3, illustrator Nicholas Blechman
will pronounce with Rob Giampietro, stream Creative Lead for Google
Design NY, on striking pattern in a digital age. On May 7, BMW
explores a margin of pattern with a review between Sir Russell
Coutts, CEO of a America’s Cup Event Authority, and Laurenz
Schaffer, President of Designworks, about how pattern affects performance. 

As one of a many critical fairs of contemporary art worldwide,
Frieze New York presents over 190 heading general galleries
annually. BMW has been a partner of Frieze London given 2004, and in
2012, a partnership was extended to embody Frieze New York. 

Apart from Frieze, for some-more than a decade, BMW has been an active
partner of eminent general art fairs including Art Basel Hong
Kong, Miami and Basel, Berlin Gallery Weekend and TEFAF Maastricht. In
addition, a BMW Group is partner of internationally acclaimed
museums such as Tate Modern in London, publishes a “BMW Art Guide by
Independent Collectors” together with Independent Collectors and
focuses on compelling immature art with initiatives such as a BMW Art
Journey or a Preis der Nationalgalerie. 

About BMW Group’s Cultural Commitment

For roughly 50 years now, a BMW Group has instituted and intent in
over 100 informative cooperations worldwide. The association places a main
concentration of a long-term joining on contemporary and complicated art,
exemplary song and jazz as good as pattern and design. In 1972,
3 large-scale paintings were combined by a artist Gerhard Richter
privately for a corridor of a BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and designer Zaha Hadid have co-operated with BMW.
Currently, womanlike artist Cao Fei from China and American John
Baldessari are formulating a subsequent dual vehicles for a BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, a BMW Art
Journey and a “Opera for All” concerts in Berlin, Munich and London,
a association also partners with heading museums and art fairs as well
as orchestras and show houses around a world. The BMW Group takes
extensive artistic leisure in all a informative activities – as this
beginning is as essential for producing groundbreaking artistic work
as it is for vital innovations in a successful business.


For serve questions greatfully contact: 

Dr Thomas Girst

BMW Group Corporate and Intergovernmental Affairs

Head of Cultural Engagement

Telephone: +49-89-382-24753


Leonie Laskowski

BMW Group Corporate and Intergovernmental Affairs

Cultural Engagement

Telephone: +49-89-382-45382


Phil DiIanni

BMW of North America

Manager, Corporate Communications

Telephone: +1-201-571-5660



The BMW Group

With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 30 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries. 

In 2015, a BMW Group sole approximately 2.247 million cars and
scarcely 137,000 motorcycles worldwide. The distinction before taxation for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 Dec 2015, a BMW Group
had a workforce of 122,244 employees. 

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.






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