BMW Tate Live part of the opening programme of the new Tate Modern. New building opens today.

London. Today, Tate Modern’s new building opens its
doors to the public: The already existing Boiler House has received an
addition with the new Switch House – the most important new cultural
building in Britain for almost 20 years. As part of the opening
programme, the museum will showcase from 17 June to 3 July 2016 three
weeks of live art. The free programme happens within the framework of
BMW Tate Live, a partnership between BMW and Tate, and highlights the
increasingly important role of live actions and participatory
experiences in the museum of the 21st century.

 

Tate Modern opened to the public in May 2000. Located in the former
Bankside Power Station, it is the world’s most popular museum of
modern and contemporary art. With around 5 million visitors each year,
the number of visitors is more than double the number for which the
building was originally designed. The spectacular new 10-storey
building Switch House, designed by internationally renowned architects
Herzog de Meuron, adds 60% more space and will open up the
museum to the area around it. With amongst others additional floors of
gallery space and a public terrace offering 360-degree panoramic views
of London, the building is rooted in the underground so-called Tanks,
the world’s first museum spaces dedicated to live art, installation
and film.

 

The BMW Tate Live programme is staged across the whole new building
complex in the opening weeks.

Visitors intermittently encounter works that are performed and
experienced in real time throughout Tate Modern’s new displays, such
as Tania Bruguera’s “Tatlin’s Whisper #5” (2008) with police officers
on horseback or Tino Sehgal’s “This is Propaganda” (2002), in which a
gallery attendant suddenly begins to sing. The Tanks house three
classic 1960s sculptures by Robert Morris, Rasheed Araeen and
Charlotte Posenenske that visitors can bring back to life.

 

As part of the same display, The Tanks also showcase two new
performance commissions running daily. Tarek Atoui presents a new
chapter in his ongoing work “The Reverse Collection”, consisting of
ten specially-designed instruments played each day by a group of
musician with the performances processed into a sound installation. In
2014, BMW, as a partner of the eighth Berlin Biennale, made his
“Dahlem Sessions” possible. Alexandra Pirici and Manuel Pelmuş show
their work “Public Collection Tate Modern” in which a group of five
dancers perform live versions of familiar works of art as a repeated
cycle – the idea of a collection of artworks as a fleeting, ephemeral act.

 

All details of the BMW Tate Live programme in the opening weeks can
be found here:  
www.tate.org.uk/bmwtatelive

 

BMW Tate Live

BMW Tate Live is a long-term partnership between BMW and Tate
that features innovative live art, both in-gallery and online. BMW
Tate Live aims to reach an international audience through new forms of
art, addressing audiences changing needs, tastes and interests in art.
The initiative creates a new space for collaboration and a programme
that encompasses performance, film, sound, installation and
learning – areas where artists can take greater risks and experiment
freely. The programme aims to provoke debate on how art can affect
intellectual, social and physical change.

 

About BMW Group’s Cultural Commitment

 

For almost 50 years now, the BMW Group has initiated and engaged in
over 100 cultural cooperations worldwide. The company places the main
focus of its long-term commitment on contemporary and modern art,
classical music and jazz as well as architecture and design. In 1972,
three large-scale paintings were created by the artist Gerhard Richter
specifically for the foyer of the BMW Group’s Munich headquarters.
Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim,
Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW.
Currently, female artist Cao Fei from China and American John
Baldessari are creating the next two vehicles for the BMW Art Car
Collection. Besides co-initiatives, such as BMW Tate Live, the BMW Art
Journey and the “Opera for All” concerts in Berlin, Munich and London,
the company also partners with leading museums and art fairs as well
as orchestras and opera houses around the world. The BMW Group takes
absolute creative freedom in all its cultural activities – as this
initiative is as essential for producing groundbreaking artistic work
as it is for major innovations in a successful business.

Further information:
www.bmwgroup.com/culture

and
www.bmwgroup.com/culture/overview

Facebook:
https://www.facebook.com/BMW-Group-Culture-925330854231870/

Instagram:
https://www.instagram.com/bmwgroupculture/

@BMWGroupCulture

#BMWGroupCulture

 

For further questions please contact:

 

Dr. Thomas Girst

BMW Group Corporate and Governmental Affairs

Head of Cultural Engagement

Telephone: +49 89-382-24753, Fax: +49 89-382-10881

 

Leonie Laskowski

BMW Group Corporate and Intergovernmental Affairs

Cultural Engagement

Telephone: +49-89-382-45382

 

Duncan Holden

Press Officer, Tate

Telephone: +44 (0)20 7887 4939, E-mail:
pressoffice@tate.org.uk

 

www.press.bmwgroup.com

Email:
presse@bmw.de

 

The BMW Group

 

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.

 

In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.

 

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.

 


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