Munich. On 7 March 2016 – one hundred years to the
day since what’s now known as BMW AG was first entered into the
commercial register – the BMW Group launched its 100th anniversary
celebrations. Running under the motto THE NEXT 100 YEARS, a unique
programme of centenary events is scheduled to travel the globe, with a
particular highlight being the BMW Festival and BMW Festival
Night from 9 to 11 September 2016 in Munich.
Thousands of visitors from Germany and around the world are expected
to attend the event, which will be held in the Munich Olympic
Park, near to the birthplace of the company. Venues will
include the Olympic Stadium, its parking area and Olympic Hall as well
as BMW Welt and the BMW Museum.
BMW Festival – daytime schedule
From 9 to 11 September 2016, three days of events in
the Munich Olympic Park will present the BMW brand along with its
BMW M and BMW i sub-brands,
BMW Motorrad and BMW Lifestyle.
Covering an area of 110,000 square meters, the show will offer
visitors the chance to experience the entertainment and excitement of
the BMW brand and its products – past present and future.
In a unique brand presentation, guests from around the world
including more than 2,000 international BMW Club members will
experience the emotion and fascination of BMW to the full. In a
relaxed and lively festival atmosphere, they will be able to immerse
themselves in the world of future mobility and connectivity through
interactive elements or by simply sitting back and enjoying the
information, inspiration and fun. The experience zones will be spread
out around the 300 or so classic and current
vehicles. The day programme offers something to suit all ages
and tastes and includes all sorts of surprises.
Admission to the daytime BMW Festival is free
of charge for everybody.
BMW Festival Night
On 9 and 10 September 2016 the BMW Festival Night in
the Munich Olympic Stadium will present the BMW
brand’s success story and celebrate the next 100 years to come.
Hosting the centenary show will be top German radio and television
personality Thomas Gottschalk, who will wow audiences with a cast of
prominent people and legendary cars and motorcycles. There will also
be plenty of musical highlights, ranging from classical to pop,
courtesy of an array of renowned international artists and groups,
including the Munich Philharmonic Orchestra, Eva Lind,
Peter Kraus, Lena, Simply Red and
Sunrise Avenue.
Completing the package will be a series of captivating performances,
such as the world famous ‘Red Bull Flying Bach’ by world champion
breakdancers the Flying Steps.
Tickets for the BMW Festival Night on 9 or 10
September are available for purchase at www.bmw-festival.com or at
München Ticket. The show programme is identical on both evenings.
The website also provides all the latest
information about the BMW Festival schedule and the BMW
Festival Night.
BMW Festival Night and BMW Festival – an overview:
BMW Festival Night:
- Tickets are on sale now at bmw-festival.com or at
München Ticket - Fast-paced musical centenary show with top personalities
- Event on 9 and 10 September 2016
- Show programme: identical on both evenings
- Venue: Munich Olympic Stadium
- Doors open 5:00 pm
- Show starts 7:30 pm
- Show ends 10:30 pm
BMW Festival – daytime events:
- Free admission
- 3 days of varied entertainment across the Olympic Park
- Highlights:
- BMW VISION NEXT 100 on show in the Future Exhibition at BMW Welt
- Family Photo: The latest range of BMWs take to the stage
- BMW Clubs from around the world present their automotive gems in
the parking area of the Olympic Stadium - Live drift-shows and taxi rides in the Olympic Stadium
- Captivating experience zones
- Opening times (may be subject to change):
- Friday 9 September: 12:00 noon – 7:00 pm
- Saturday 10 September: 10:00 am – 7:00 pm
- Sunday 11 September: 10:00 am – 7:00 pm
If you have any questions, please contact:
BMW Group Corporate Communications
Christine Gräber, Corporate Communications, Press Spokesperson
BMW Group THE NEXT 100 YEARS
Christine.Graeber@bmw.com,
Tel: +49 89 382-59355, Fax: +49 89 382-24418
Media website: www.press.bmwgroup.com
Email:
presse@bmw.de
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 30 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2015 was approximately € 9.22 billion on revenues
amounting to € 92.18 billion. As of 31 December 2015, the BMW Group
had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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