BUSINESS ATHLETE: general selling debate for a new BMW 5 Series Sedan enters wilful stage. TV blurb and online film featuring actor Scott Eastwood.

Posted on 19. Jan, 2017 by in BMW Canada

Munich. With usually weeks to go before the
seventh-generation BMW 5 Series Sedan reaches dealerships on February
11, 2017, general communications are entering a wilful stage.
At a core of a debate is a new TV blurb featuring
Hollywood’s Scott Eastwood.


Global shred leader: a BMW 5 Series.

With about 7.9 million units sold, a BMW 5 Series is one of BMW’s
core indication series. The sixth era alone was selected by some-more than
2.1 million customers, creation it a tellurian personality of a premium
top mid-size segment.

The seventh-generation BMW 5 Series is now set to keep this lead.
With even serve extended pushing dynamics, an forlorn operation of
assistance systems, singular connectivity and discerning controls, it
sets new standards in a automotive world. Features embody the
Intelligent Voice Assistant, gesticulate control and a BMW Head-Up
Display – now with a 70 percent incomparable projection area. In combination
with a services of BMW Connected and other innovations, such as
On-Street Parking Information and Remote 3D View, they make a new
BMW 5 Series Sedan a ultimate business automobile.


Comprehensive digital pre-launch communications.

The stream debate has already been underneath approach given 2016, with
extensive pre-launch activities in some-more than 40 markets around the
world. Focusing essentially on digital channels, communications are in
gripping with a BMW 5 Series’ pioneering purpose in connectivity and
digitalization. Numerous teasers relating to BMW Connected and
partially programmed pushing immediately captivated attention,
highlighting a innovations in a new BMW 5 Series. Just a very
initial posts of a stream debate generated some-more than 18 million
contacts on Facebook and over 24 million on Instagram.

An additional member of a essentially digital debate is the
reconstruction of a film array The Hire on After a 15-year break, a latest
charity is now The Escape, a work of a Oscar-nominated director
Neill Blomkamp. The online film includes thespian follow scenes
featuring a new BMW 5 Series Sedan, with cult motorist Clive Owen at
a circle once again. Shortly after going online, a visitor had
been seen in movement by over 5.5 million fans on YouTube. Press
responses were certain via and these alone reached over 125
million people around a world.

“BMW Films has a genuine participation in a amicable web and is a perfect
instance of a approach authentic calm selling can organically support
and extend a product campaign,” explains Hildegard Wortmann, Head of
a BMW Brand.

Meanwhile, in a non-digital world, ‘closed rooms’ in some-more than 70
cities around a universe captivated over 70,000 visitors, who were keen
to see a pattern and technical facilities of a new business sedan for themselves.



Running underneath a aphorism BUSINESS ATHLETE, a communications
debate is now entering a wilful stage. The new BMW 5 Series Sedan
is about a fad of rare connectivity and further
extended pushing dynamics, and has all it needs to take the
business category by storm: it is, utterly simply, a BUSINESS ATHLETE.
Communications concentration on innovation, dynamism, business category and
pushing pleasure, emphasizing them to varying degrees in different
markets around a world.

A pivotal component in a debate is, of course, actor and executive Scott
Eastwood. Scott is a fresh, immature testimonial, and his aspiration and
impetus are a ideal compare for a new BMW 5 Series Sedan.

Collaborations with Scott Eastwood will cover not usually classical TV
promotion though also a operation of online formats.

In a TV commercials, that are 30 and 45 seconds long, a BMW 5
Series asserts a clever character, ardent in a office of its
selected trail in life. Both car and motorist press forward relentlessly,
with a penetrating suggestion and transparent focus. The summary of a commercials is
complemented by a tag-on introducing a plug-in hybrid BMW 530e
iPerformance, and with it a attributes of sustainability and technology.

“The pivotal messages of a blurb are clear: success has to be
earned. Never rest on your laurels,” explains Hildegard Wortmann, Head
of a BMW Brand. “That’s as loyal of a new BMW 5 Series as it is of
Scott Eastwood. And it’s usually one of a reasons a dual go together
so well.”

Scott Eastwood: “I have been a fan of BMW for many years, and it
was a good knowledge operative with their artistic group on this campaign.”

Filmed in and around Los Angeles in a USA, a blurb was
combined by a award-winning executive Alex Feil.

The team-work with Scott Eastwood has also been extended to cover a
array of additional digital brief films, including one smart short
explaining a new Remote 3D View feature. Other resources will be
distributed opposite online and amicable media channels channel-specifically.

At a same time, a selling debate around a new BMW 5 Series
Sedan outlines a launch of BMW’s updated CI and of a new imagery,
that is designed to prominence entirely a aesthetics, impetus and
innovative glamour of a new model. Titles such as “Success isn’t
inherited. It has to be earned” and “Built to outperform” underscore
a ambitions and aspirations of a business sedan, while innovations
such as a Touch Display are presented in additional films.


The debate “BUSINESS ATHLETE” will be blending for use in some-more than
40 countries around a world. In Germany, a debate is launching
underneath a aphorism “DIE EROBERUNG DER DIGITALEN WELT” (“Conquering the
digital world”).


Advertising agencies:

International lead agency:     Jung von Matt (Alster), Hamburg



For serve information, greatfully contact:


BMW Group Corporate Communications

Bernhard Ederer

Business and Finance Communications, Press Spokesperson BMW Group
Marketing and BMW Sales Germany

Telephone: +49-89-382-28556





The BMW Group


With a 3 brands BMW, MINI and Rolls-Royce, a BMW Group is the
world’s heading reward manufacturer of automobiles and motorcycles
and also provides reward financial and mobility services. As a global
company, a BMW Group operates 31 prolongation and public facilities
in 14 countries and has a tellurian sales network in some-more than 140 countries.


In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation for a financial
year 2015 was approximately € 9.22 billion on revenues amounting to €
92.18 billion. As of 31 Dec 2015, a BMW Group had a workforce
of 122,244 employees.


The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy.






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