Cadillac Appoints Publicis Worldwide 

Posted on 05. Dec, 2014 by in GM Canada

Cadillac Appoints Publicis Worldwide 

2014-12-04

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DETROIT (Thursday, Dec 04, 2014) – Cadillac announced currently a appointment of Publicis Worldwide as a tellurian artistic group of record. Publicis Worldwide is a largest artistic group of a Publicis Groupe network and a appointment to Cadillac is effective immediately.

A entirely dedicated team, comprising pivotal managers from Publicis Worldwide, will lead a comment and have entrance to dilettante and reward resources within a incomparable Publicis Groupe.

“This appointment is designed to accelerate a tellurian enlargement and betterment of Cadillac into a truly tellurian oppulance brand,” pronounced Cadillac Chief Marketing Officer Uwe Ellinghaus. “We have spent most of this year refocusing on a core values of a brand. Adding Publicis Worldwide to a group —with a undisputed imagination in oppulance code building — will serve a swell globally.”

Arthur Sadoun, CEO of Publicis Worldwide added: “For us, this appointment is an respect and a privilege. We will work sexually with a customer care group to strengthen a energy of a Cadillac brand.”

Cadillac’s artistic and vital group of record given 2013 had been Lowe and Partners, partial of a Interpublic Group of Companies.

“We unequivocally conclude a loyalty and use a Lowe group has brought to a brand,” Ellinghaus said. “The group has aided Cadillac in a time of transition and contributed significantly to a growth of a code positioning.”

About Cadillac in Canada

Cadillac has been a heading oppulance automobile code given 1902. In new years, Cadillac has engineered a ancestral rebirth led by suave engineering and modernized technology. More information on Cadillac can be found during www.cadillac.ca.

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