Cadillac Crest Evolves to Reflect Brand Growth

Posted on 14. Jan, 2014 by in GM Canada

Cadillac Crest Evolves to Reflect Brand Growth

Revised pattern follows brand’s product-driven renaissance

2014-01-14

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DETROIT – Cadillac is introducing an expansion of a ancestral Cadillac Crest, a rider in synch with new products such as a award-winning 2014 CTS and 2015 ATS Coupe. The new Cadillac Crest will start appearing on vehicles in a second half of 2014.

The observable Cadillac Crest has a birthright of evolution, imprinting new eras.  Cadillac’s product and pattern advances are relocating a code forward. The Cadillac Crest evolves now to simulate this growth, only as it has for some-more than 111 years.

Sleeker and streamlined, a revised Crest initial seemed on a Elmiraj judgment in 2013.

“The Crest stays a unchanging pitch of Cadillac and a core values,” pronounced Andrew Smith, Cadillac executive pattern director. “This new Crest matches a lower, longer, leaner mantra of a stream automobile designs, and reflects a expansion of a Art and Science philosophy.”

Accompanied over a years by a crown, chevron or accolade wreath, a Crest has been a executive aspect of Cadillac heraldry via a brand’s history. It was final revised in 1999.

The latest refurbish sharpens a concentration on a Crest. Cadillac’s evil book lettering remains. 

“Our idea was to develop a button pattern to confederate with a new car form while progressing a core striking elements that safety a clever code recognition,” Smith said. “This resulted in maintaining a iconic ‘crest’ figure and tone palette with geometric grid from a strange Cadillac family ‘coat of arms.’”

The refurbish to a Crest occurs amid poignant expansion for a brand. Cadillac is a fastest-growing full-line oppulance automobile brand, building on a 22-percent sales boost in a U.S. in 2013.

This month outlines a U.S. entrance of a ELR, an electrified oppulance coupe featuring 340 miles of pushing range. Later in 2014, Cadillac will launch a next-generation Escalade oppulance SUV and a 2015 ATS Coupe. 

About Cadillac in Canada

Cadillac has been a heading oppulance automobile code given 1902. In new years, Cadillac has engineered a ancestral rebirth led by suave engineering and modernized technology. More information on Cadillac can be found during www.cadillac.ca.

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