Cadillac Unveils Escala Concept, Previewing Future Design Direction

Posted on 19. Aug, 2016 by in GM Canada


Cadillac Unveils Escala Concept, Previewing Future Design Direction

2016-08-18

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The Escala Concept debuts in California tonight, introducing a subsequent enlargement of Cadillac settlement and previewing a craftsmanship and record being grown for many destiny models. Following a array of private previews, Escala will be displayed this weekend during a annual Pebble Beach Concours d’Elegance.

The Escala Concept previews a settlement and technical ideas pushing a subsequent proviso of Cadillac’s ongoing expansion.

“Escala is a judgment with dual transparent objectives,” pronounced Johan de Nysschen, boss of Global Cadillac. “First, Escala is a matter of vigilant for a subsequent iteration of a Cadillac settlement language, and also technical concepts in growth for destiny Cadillac models. Secondly, Escala builds Cadillac’s aspirational character, signaling a brand’s lapse to a apex of premium.”

Cadillac has expelled a new line-up of models bristling with fluent settlement and refreshing performance, driver’s cars holding Cadillac into a new section of a storied 114-year history.

“Escala is a judgment car, though one formed on a harsh arise of a product substance,” de Nysschen said. “Depending on a growth of marketplace shred for vast oppulance sedans, Escala is a intensity serve to a existent product plan.”   

Escala — Spanish for “scale”— is a judgment for a larger, some-more chosen and fluent messenger to a recently launched 2016 Cadillac CT6, a brand’s conspicuous new range-topping status sedan. Escala is also a third in a array of concepts Cadillac has debuted during Pebble Beach in new years, following a Ciel convertible (2011) and Elmiraj coupe (2013).

Escala is designed to be both a driver’s automobile and an indulgent flagship sedan. The vast 4-door sedan facilities an expanded liftback settlement emphasizing a car’s substantial scale and versatility. At 210.5 inches in altogether length, Escala is roughly 6 inches longer than today’s CT6.

Escala facilities a new and developed face of Cadillac settlement that will start appearing on prolongation models soon. This includes a new countenance of Cadillac’s straight lighting, a code signature given 1948. Organic light emitting diode (OLED) lighting elements are thinner and set low within a fascia, formulating a sinister look, day and night. 

The concept’s sum entice closer inspection, including a three-dimensional pointing settlement in a grille settlement and 22-inch wheels with dual layers of spokes.

“This judgment shares how Cadillac will move brazen a new knowledge that is singly American, and certainly Cadillac,” says Andrew Smith, executive executive of Cadillac Global Design. “Escala is an fluent pitch of prerogative and an refreshing pushing experience. On a interior, we pushed further. It’s about pointing and skill in craftsmanship, and a artistic formation of technology.”

Escala facilities a “dual personality” interior crafted with clearly opposite zones: The front is about greatly focused complicated technology, while a behind delivers relaxation.

“My brief to a designers was to emanate a automobile we desperately wish to drive, and also one in that we wish to be driven,” Smith said. “So rather than a singular design, this interior consists of dual themes. It was an event for a designers to mangle a manners a small bit, accurately what Cadillac should do from time to time.”

An array of 3 winding OLED screens is a distinguished underline in a front of a cabin. The really thin, winding displays are layered in front of a driver, with a behind sides wrapped in hand-stitched leather embossed with a Cadillac script. The array of screens connect a normal “cluster” of pushing gauges with a “center stack” into one integrated unit. 

Escala includes new designs for connectivity and control, providing a antecedent for a user knowledge in growth for destiny prolongation models. The complement facilities a executive control procedure that enables a motorist to govern pleasing commands opposite a spectrum of connectivity functions, in serve to voice and gesticulate control technology. Inside a controller sits a new book of Cadillac’s “flying Goddess” icon, a curtsy to a brand’s shining heritage.

Like all Cadillac models today, a interior is fabricated regulating palm cut-and-sewn techniques. However, Escala presents several new and singular touches, consistent sincere oppulance with growth technology. Escala creates extended use of hand-tailored fabric on a doorway trim and seating areas. Inspired by suiting element used by Cadillac’s partners in a conform industry, a fabric provides a new turn of hand-applied craftsmanship and color, singular in today’s automobile interior landscape.

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The Escala Concept utilizes Cadillac’s new RWD-centric large oppulance automobile architecture, featuring one of the world’s many modernized physique structures, that debuted on a new CT6. The mixed-material construction enables rare lively and efficiency.

Escala uses a new 4.2-liter twin-turbo V-8 engine, a antecedent of a new complement in growth for destiny Cadillac models. The modernized engine utilizes Active Fuel Management technology, enabling fuel-saving 4-cylinder operation.

About Cadillac in Canada

Cadillac has been a heading oppulance automobile code given 1902. Today, Cadillac is flourishing globally, driven by an expanding product portfolio featuring thespian settlement and technology. More information on Cadillac appears during www.cadillac.ca. Cadillac’s media website with information, images and video can be found during media.cadillac.ca.

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Cadillac Escala Concept Basic Specifications

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