California Dreamin’ in Hawaii – Family Shows What Ford Explorer ‘Go Do Adventures’ Campaign Is All About

Posted on 20. Apr, 2011 by in Ford Canada

  • The new Ford Explorer Go Do Adventures debate comes to life currently with a initial webisode featuring a California family holding an all-new Ford Explorer to a North Shore of Oahu, Hawaii
  • Consumers were asked to advise how they would use an Explorer to emanate their possess singular adventure, with entries submitted in a form of essays, photos and videos by www.facebook.com/FordExplorer
  • The latest section in a launch of a reinvented Ford Explorer builds on a success of a car and a launch campaign, integrating a operation of online media, from a live exhibit to ongoing discourse on Facebook

NEW YORK, Apr 20, 2011 The all-new Ford Explorer can hoop only about any kind of terrain, though a initial webisode of a Go Do Adventures debate shows this competition application car can assistance make dreams come true, as well.

Fords new Go Do Adventures module invites consumers to advise how they would use an Explorer to emanate their possess singular adventure. Those people whose ideas are comparison will afterwards be means to live out their dream adventure, pleasantness of Explorer.

This sold entrance supposing us with a proceed to unequivocally uncover consumers what Go Do Adventures is all about generally with a credentials being Hawaii, pronounced Kevin Schebil, Ford experiential selling manager. It seemed constrained as a jubilee for a family and as a proceed to uncover a back-road, brave inlet of a new Explorer.

This initial video webisode facilities a California family on a once-in-a-lifetime Hawaiian adventure. It is a initial in a array that will run by a finish of a year.

The Asdel family from Northern California wanted zero some-more than to shun a cold winter and conduct to a North Shore of Oahu, Hawaii, to bodysurf and dive with a sea turtles of Laniakea. An all-new Ford Explorer took them there, roving from a paved highways on a island all a proceed to a mud roads streamer to a isolated beach.

Once there, a mythological North Shore lifeguard, Mark Cunningham, offering a family a backstage pass to a North Shore and took them out to a Wiamea Shorebreak for a doctrine in bodysurfing. He also gave them an overview of Kaena Point and a series of stable class that reside there. The Asdels done certain to request a journey with copiousness of pictures, that they were means to download behind on land into a MyFord Touch complement in their Explorer.

The outing valid generally suggestive for a family, given theyre going their apart ways in a entrance month. The father is streamer to Puerto Rico to continue his studies in dentistry, his daughter is returning to college and a son is roving to Guatemala for goal work. Check out a webisode here: www.facebook.com/FordExplorer.

Whats your adventure?
Consumers can contention stories in a form of essays, photos and videos by www.facebook.com/FordExplorer. Ideas can be entered adult until November, with some-more than 850 entries already submitted. In a final 30 days, some-more than 60,000 people have visited a wall on a Explorer Facebook page and some-more than 46,000 have visited a Go Do Adventures Facebook page.

Additionally, by partnership with Outside Media and a network of singular assets, a webisode will be uploaded to a Facebook page for Outside Magazine and Outside TV. Running by a rest of a year, Go Do Adventures will embody a origination of adult to 10 adventures. Ultimately, they will be grown into a TV special.

Building on success
The stream selling debate for a reinvented 2011 Explorer, Go Do, is an innovative instance of how a consumer-oriented proceed can change promotion and beget online discussion. It began with a Ford Explorer Facebook rendezvous that showed a all-new SUVs live Facebook exhibit final Jul 26.

The Go Do debate continued elaborating by Facebook as Ford intent fans and impending Explorer business in one-on-one conversations regulating texts, videos and images. This led to poignant Facebook expansion some-more than 138,000 fans and flourishing and increasing expectation for a new Explorer. Explorer fans also can get real-time answers from Ford experts as good as perspective video responses from engineers and celebrities such as Bret Michaels and Snoop Dogg.

The unfiltered feedback shabby some-more normal aspects of a campaign, including TV and imitation advertising. The outcome is an unscripted, organic demeanour during American families and a American highway trip, with a mini-documentary feel to TV spots.

To see some-more of a artistic work and how a reinvented Ford Explorer is changing a proceed consumers consider about SUVs, record on to www.ford.com/explorer or www.facebook.com/fordexplorer.

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About Ford Motor Company
Ford Motor Company, a tellurian automotive attention personality formed in Dearborn, Mich., manufactures or distributes automobiles opposite 6 continents. With about 164,000 employees and about 70 plants worldwide, a company’s automotive brands embody Ford and Lincoln. The association provides financial services by Ford Motor Credit Company. For some-more information per Ford’s products, greatfully revisit www.ford.com.

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