Canadian-Built GM Vehicles Lead Compact SUV Segment in J.D. Power Initial Quality Study

2016-06-23

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OSHAWA, ON (June 23, 2016) — Two Canadian-built vehicles led their segments in the J.D. Power 2016 Initial Quality Study. Assembled at both CAMI Assembly in Ingersoll and Oshawa Assembly in Oshawa, the Chevrolet Equinox led the compact SUV segment, tied with the GMC Terrain that is also built at CAMI Assembly.

In total, five Chevrolet vehicles led their segments in the J.D. Power 2016 Initial Quality Study. No other brand has more J.D. Power Initial Quality awards than Chevrolet — for the fourth consecutive year. This follows the brand’s strong showing in the 2016 J.D. Power Vehicle Dependability Study, where Chevrolet also had more models ranked highest in its segments than any other brand.

“These results play two critical roles in our strategy to bring new retail buyers to the brand,” said Alan Batey, president of GM North America. “First, the study results will help attract new buyers to Chevrolet, as J.D. Power data shows ‘expected reliability’ is customers’ top purchase consideration for a new vehicle. Second, the improved ownership experience of our new vehicles will help convert first-time Chevrolet buyers into repeat customers, as J.D. Power indicates customers who have a positive experience in the first 90 days of ownership are more likely to become repeat buyers for the brand.”

Segment awards in the 2016 J.D. Power Initial Quality Study include:

Chevrolet Silverado swept the full-size truck categories, with the Silverado 1500 receiving the top marks for light-duty trucks and the Silverado HD receiving the top marks for heavy-duty trucks.
Chevrolet Equinox led the compact SUV segment (in a tie), with study results that were 15 points better than the segment average.
Chevrolet Tahoe lead the large SUV segment, with study results that were 19 points above the segment average.
Chevrolet Spark dominated the city car segment, with study results that were 48 points higher than the segment average.
GMC Terrain led the compact SUV segment (in a tie), with study results that were 15 points better than the segment average

The study, now in its 30th year, examines problems experienced by vehicle owners during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.

The 2016 U.S. Initial Quality Study is based on responses from more than 80,000 purchasers and lessees of new 2016 model-year vehicles surveyed after 90 days of ownership. The study is based on a 233-question battery organized into eight problem categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement. The study was fielded from February through May 2016.

For more information about the 2016 U.S. Initial Quality Study, visit http://www.jdpower.com/resource/us-initial-quality-study-iqs

About General Motors in Canada

Headquartered in Oshawa, Ontario, General Motors of Canada Company employs more than 9,000 people across the country and is a recognized leader in green manufacturing. GM Canada markets the full range of fuel-efficient Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada’s largest automotive dealer network. More information regarding GM Canada models can be found at www.gm.ca, www.gminnovates.ca or by following @GMCanada on Twitter.

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