Chasing annals with a BMW M2 Competition.

Posted on 13. Aug, 2018 by in BMW Canada

Munich. An eye-catching digital debate presents the
BMW M2 Competition (combined fuel consumption: 10.0 – 9.8 l/100 km
[9.2-9.0]; total CO2 emissions: 227 – 224 g/km [209-206]*) as a
record breaker with really surprising tools: a high-power laser and a
pointing blade. The considerable films will be shown in BMW and BMW M
amicable media channels.

Highlight shave “Laser”:

The BMW M2 Competition is out to mangle records. To broach on this
promise, a BMW M2 is sketch impulse from universe annals set by
humans. At initial glance, these seem to have zero to do with cars:
slicing by some-more than 87 straw mats with a blade within a minute
and popping over 63 balloons in 60 seconds with a laser beam.

Uwe Dreher, conduct of Brand Communications BMW, BMW i, BMW M: “The
BMW M2 Competition showcases BMW M genes in their purest form. It is
an well-developed automobile with superb energetic performance, participation and
handling. With a digital campaign, we constraint a heart of our
aim assembly right where they live and surprise themselves: in social
media. We yield a BMW M2 Competition with a ideal theatre to
denote a qualities in considerable style.”

For these fantastic hurdles – attempted for a initial time
worldwide – a somewhat mutated BMW M2 Competition was brought to Cape
Town. It comes with a same record as a series-production
vehicle, and a additional comforts compulsory for attempting the
records: a high-energy laser commissioned into a front of a vehicle
and a blade trustworthy to a rear.

Following prudent formulation and testing, a march was set out and
all was ready: Rolled-up bamboo mats were organised in
semi-circles so that they could be cut by a blade on a drift; the
balloons were set adult in prolonged true lines pointed neatly towards
any other for discerning turns. Fans will now recognize a figure of
a notation M, a many extensive notation in a world.

Behind a scenes:

Technically, a BMW M2 Competition already has all it takes
to be a genuine record-breaker: At a core is a new engine formed on
a energy section used in a BMW M3 and BMW M4. The inline six-cylinder
engine with M TwinPower Turbo Technology produces 410 horsepower and
accelerates from 0 to 100 km/h in 4.4 seconds.  For a initial time,
BMW M2 drivers will be means to use dual selector switches in the
executive console to directly adjust several characteristics and
settings for a engine, steering and Drivelogic functions, if M DCT
is available. Optically, a BMW M2 Competition also shows a most
fluent side: The revised front apron with a bigger, redesigned
high-gloss black BMW kidney grille and a disdainful new Hockenheim
Silver lead finish give a BMW M2 Competition an even stronger presence.

“This is a really wily bit of driving, it is probably impossible,”
says attempt coordinator Marc Higgins, articulate about a set-up. “The
final on a BMW M2 Competition are immense. Every deposit has to be
achieved with extensive precision; there is no room for error. A
clever participation and lively naturally assistance a lot.”

“This plea is now reaching a finale, after months of
preparation. The motorist is an consultant in his field, though he needs the
automobile to respond precisely to a smallest feedback from him. If the
automobile does not respond, we will not mangle this record,” explained
executive Oison Tymon.

And a BMW M2 Competition kept a promises: Despite a complexity
of a challenge, a high-performance sports automobile pennyless both records.
After only a few attempts, 117 bamboo mats were cut and 79 balloons
detonate – both in precisely one minute.

To explanation a flawlessness of a stunts, real-time worker footage was
prisoner of a BMW M2 Competition behaving a stunts.

Proof:

The BMW M2 Competition’s record-breaking attempts are partial of the
“Same street. Different game.” launch debate and fit a tonality of
a debate perfectly. The extroverted motifs also anxiety the
universe of gaming, with high scores and record-breaking runs. That makes
sense: From a start of communications, millions of fans worldwide
were means to knowledge a new BMW M2 Competition virtually, within
only a few hours of a universe premiere during a Beijing Motor Show, in
a renouned mobile
racing diversion CSR Racing 2
.

 

Agencies

Jung von Matt

Hochkant Film

     

 

If we have any questions, greatfully contact:

Corporate Communications

Julian Hetzenecker, Business and Finance
Communications, Julian.Hetzenecker@bmw.de

Telephone: +49 89 382-39229

 

Micaela Sandstede , Business and Finance Communications, Micaela.Sandstede@bmw.de

Telephone: +49 89 382-61611

 

Media website: www.press.bmw.de

Email: presse@bmw.de

 

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