September 27, 2017
, Auburn Hills, Mich.
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The next video installment of Chrysler brand’s sponsorship and multimedia campaign with Sesame Street and the Chrysler Pacifica and Chrysler Pacifica Hybrid will feature actor and family man Dax Shepard. The “It’s Electric” video debuts across the Chrysler brand’s digital and social channels on Wednesday, September 27.
In the video, Dax, the Two-Headed Monster and Big Bird learn about gasoline and hybrid technology – do they need to stop the Chrysler Pacifica Hybrid at a gas station? Or a recharging station? Once Dax and the Two-Headed Monster learn they can do both, the next question is whether they should turn right? Or left? The Two-Headed Monster can’t seem to agree, but Dax is happy to be along for the ride!
Chrysler brand is proud sponsor and supporter of Sesame Street, a commitment that includes supporting the show on PBS and new original content on Chrysler’s digital platforms. In addition to sponsoring the show on PBS, Chrysler created a multimedia campaign that pairs Sesame characters and the Chrysler Pacifica and Chrysler Pacifica Hybrid in 10 co-branded videos for parents across Chrysler’s digital and social channels, including Facebook, Twitter and Instagram. The first seven videos can be viewed on Chrysler’s YouTube channel.
The partnership was announced this past July across Chrysler brand’s digital and social channels.
About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1925.
For 2018, the Chrysler Pacifica continues to reinvent the minivan segment with an unprecedented level of functionality, versatility, technology and bold styling. The Pacifica Hybrid takes this revolutionary vehicle a step further with its class-exclusive, innovative plug-in hybrid powertrain. It’s the first electrified vehicle in the minivan segment and achieves 84 MPGe in electric-only mode and 33 miles of all-electric range. The 2018 Chrysler 300 lineup delivers on the brand’s promise of iconic and elegant design executed with world-class performance, efficiency and quality – all at an attainable value.
Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated class-leading, high-tech features into its products, including the plug-in hybrid powertrain in the Pacifica Hybrid, the industry-exclusive Stow ‘n Go seating and storage system on the Chrysler Pacifica, and the Chrysler 300’s Uconnect 4 system with Apple CarPlay and Android Auto with improved features and an award-winning interface.
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