It seems like the perfect match.
Edmonton’s Waterloo Ford Lincoln has a long history of supporting the arts and other causes important to the community. On the other hand, The Works Art Design Festival has a 27-year history of making art accessible to people outside of a gallery. A Ford Transit Connect brought the two together, and has allowed both to continue their commitments.
Randall Purvis, President and CEO of Waterloo Ford Lincoln, turned over the keys and a three-year lease to The Works in June as set-up for the festival began. The lease of the Transit Connect allowed organizers to transport and instal exhibits in the open, public space that “connected” people with art during the 13-day festival that ran earlier this year.
The Works is the largest free, outdoor art show in North America. Over six million visitors have experienced it in downtown Edmonton since 1986.
The festival’s theme of “Human Energy” explored cyborgism, people power, and human interaction with technology. The donated Transit Connect is an example of humans embracing technology. “Our vehicles become an extension of ourselves,” said Amber Rooke, Executive Artistic Director of The Works. “They are necessary to the work we do as people, and as a festival.”
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