CONSUMERS STAR IN HYUNDAI “UNCENSORED” INTEGRATED MARKETING CAMPAIGN

Posted on 01. Jul, 2010 by in Hyundai Canada

Hyundai will launch a new integrated selling debate in Jul starring bland consumers. In a mall debate travelling from Atlanta to Chicago to Los Angeles in May and June, Hyundai prisoner a unscripted, unedited remarks of drivers as they tested several Hyundai models. Those unpretentious remarks prominence a Hyundai Uncensored campaign. A sum of 6 new spots will be assimilated by digital, radio, amicable media, experiential, CRM and point-of-sale components as a debate ramps adult in Jul and runs by a finish of August.

Hyundai Uncensored was innate out of a discernment that consumers are many shabby by other consumers, so we prisoner totally organic conversations from people inside a cars and finished them into an integrated campaign, pronounced Chris Perry, clamp boss of marketing, Hyundai Motor America. Going one step further, were giving consumers a event to expostulate a cars and tell their friends about a knowledge by amicable media components of this campaign.

The 30-second spots prominence Sonata, Santa Fe, Accent and Elantra as good as Hyundais full indication lineup. Messages embody a assent of mind supposing by Hyundai Assurance including Americas Best Warranty and roadside assistance, design, value and Hyundais industry-leading fuel efficiency. Advertising will atmosphere on both wire and network television, and outtakes will be posted to Hyundais YouTube channel by mid-month. Hyundais adverting agency, Innocean Worldwide Americas, is obliged for a creative.

The experiential debate focuses on dual pivotal strategies. First, 125 non-Hyundai sedan owners will be given a new 2011 Sonata to expostulate for 30 days. Their comments will be posted unscripted and unedited on Hyundais Facebook site. The second is a multi-city ride-and-drive that includes a video counter where consumers can film their expostulate sense and post video directly to their possess Facebook page.

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