Destination unknown: 47% of Canadians are expected to park their summer highway outing plans, due to rising costs of fuel

Posted on 15. May, 2019 by in Toyota Canada


Toronto, ON.  May 14, 2019 – Is a good Canadian highway outing during risk? Whether travelling by a stately plateau of Alberta and BC, by lifelike vineyards in Niagara, or exploring a desirable story of Quebec City, Canadians have no necessity of pleasing summer highway outing destinations. But with gas prices during an all-time high, a cost during a siphon might usually be too most for a normal Canadian’s transport budget. Will we be staying tighten to home this summer to equivocate profitable during a pump?  Almost half of Canadian respondents in a inhabitant consult conducted by Ipsos on interest of Toyota Canada from May 3-6 contend that a rising cost of fuel is expected to impact their summer highway outing plans.

Toyota Canada consult results:

  • 78% of Canadians cause a estimated costs for fuel when building their vacation bill and unfortunately this summer, a numbers usually aren’t adding up.
  • 47% of Canadians contend high gas prices are creation it reduction expected that they will take a summer highway outing this year.
  • 52% in BC, 53% in Atlantic Canada, 44% in Quebec, 50% in a Prairies and 45% in Ontario.
  • 27% of Canadians are even deliberation changing their existent skeleton given of a high prices during a pump. 
  • 28% in Ontario, 28% in Atlantic Canada, 27% in BC, 26% in Quebec, 25% in Saskatchewan and Manitoba and 22% in Alberta.
  • 62% contend among things impacted by rising gas prices, not usually does this request to vacations, though also to ubiquitous domicile finances.

The good news is, Canadians aren’t peaceful to give adult their vacations so quickly, branch to longer tenure choice solutions, such as electrified vehicles to control a impact fuel has on their daily lives. 

Fuel potency is Canadians’ second-highest regard (20% – with cost being a first) when deliberation a automobile purchase. Rounding out a tip 3 considerations is opening (15%), arrangement 18-34 year-olds being somewhat some-more endangered about this factor.

“The information we gleaned demonstrates a real-life hurdles Canadians are confronting as they try to make their summer skeleton though a costs of removing there holding adult a whole budget,” says Stephen Beatty, clamp president, Toyota Canada.  “Looking ahead, we’re not astounded that 52% of Canadians are expected to squeeze an electrified car in a subsequent 5 years. As a personality in this space, Toyota is anxious to see their value being famous – not usually for their impact on a environment, though for a intensity impact on their wallets too. When it comes to improving a potency of your vehicle, there’s never been a improved time to try out an electrified choice such as a hybrid-electric, a plug-in or a fuel dungeon choice where available.”

As consumers continue to hunt for ways to urge their fuel potency amidst record gas prices, Toyota sees a correlating expansion of a electrified car market. Toyota Canada Inc. reported that electrified vehicles accounted for a record 16.7% of a sum sales in April. Led by a recognition of a all-new made-in-Canada Toyota RAV4 hybrid (2,112 units sold, adult 246.8%), a movement from TCI’s best-ever month for electrified car sales (3,876 units sold, adult 82%) led a association to a 6.1% altogether sales boost in April. Nearly 1/5th of Toyota vehicles sole in British Columbia in 2018 were electrified vehicles, with increases occurring in other markets, such as Quebec and Ontario, where gas prices are also a concern. 

With new launches serve expanding a choice of fuel-efficient, low glimmer options, Toyota now offers an electrified car for each Canadian driver, including:    

*Fuel potency estimates were dynamic regulating authorized Government of Canada Test Methods. Actual fuel expenditure will change formed on pushing habits and other factors.

“There’s a hybrid out there for everybody – from a adventure-seeker, to a bustling vast family, to a commuter looking to trim some pennies off their daily drive,” continues Stephen Beatty.  “Now that summer’s arriving, and skeleton for vacations are good underway, I’d suggest a revisit to your internal Toyota dealership to cranky this object off your highway outing essentials selling list.” 

For many, aloft gas prices impact their bland lives in some-more ways than usually profitable some-more during a pump. Over half (56%) of Canadians contend that rising gas prices have impacted their domicile finances (23% a lot/33% utterly a bit) and 18-34-year-olds (62%) feeling a splash some-more than average. The tip ways in that households have been influenced by profitable some-more for gas include:

  • Cutting behind on a volume of pushing around city they do (44%)
  • Not being means to save as most income (37%)
  • Cutting behind on costs such as dining out and party (29%)
  • No longer formulation vacations involving a lot of pushing (23%)
  • Adding on to their debt (19%)

For a 47% of Canadians who reliable that high gas prices are creation it reduction expected they’ll take a summer highway trip, don’t chuck in a towel yet! In further to deliberation an electrified car to maximize fuel-efficiency, follow these tips from Natural Resource Canada to diminution your fuel expenditure and compared costs any time we strike a highway this summer.

  • Accelerate kindly and say a solid speed and if trade patterns permit, concede your speed to dump when we transport uphill, afterwards recover movement as we hurl downhill.
  • Use four-lane highways when we can and use journey control where able
  • Avoid waiting your vehicle
  • Don’t lift nonessential weight and mislay roof or bicycle racks when not needed.
  • Use atmosphere conditioning sparingly
  • Use a fuel expenditure arrangement and learn how to lane it
  • Plan forward – map out your route, and listen to internal trade reports to equivocate accidents, construction and other difficulty spots
  • Avoid roads that cut by vital cities with revisit stops

To learn some-more about Toyota’s operation of lower-emissions, electrified vehicles such as a RAV4 Hybrid, Corolla Hybrid, Prius Prime, Prius AWD-e, Mirai and more, revisit

About a Study

These are some of a commentary of an Ipsos check conducted between May 3 and 6, 2019, on interest of Toyota Canada. For this survey, a representation of 2,005 Canadians aged 18+ was interviewed online around a Ipsos I-Say panel. Quota sampling and weighting were employed to change demographics to safeguard that a sample’s combination reflects that of a adult race according to Census information and to yield formula dictated to estimate a representation universe. The pointing of Ipsos online polls is totalled regulating a credit interval. In this case, a check is accurate to within ±2.5 commission points, 19 times out of 20, had all Canadian adults been polled. The credit interlude will be wider among subsets of a population. All representation surveys and polls might be theme to other sources of error, including, though not singular to coverage error, and dimensions error.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is a disdainful Canadian distributor of Toyota and Lexus vehicles. Toyota has sole over 8 million vehicles in Canada by a inhabitant network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and trustworthiness to a vehicles Canadians expostulate and a use they receive. TCI’s conduct bureau is located in Toronto, with informal offices in Vancouver, Calgary, Montreal and Halifax, and tools placement centres in Toronto and Vancouver. Toyota operates dual prolongation comforts in Canada. Having constructed some-more than 8 million vehicles, renouned Canadian models built during these comforts embody Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid. Recent investments during a comforts in Ontario will concede for increasing prolongation of a top-selling Toyota RAV4 and RAV4 Hybrid models.

About Ipsos

Ipsos is an eccentric marketplace investigate association tranquil and managed by investigate professionals. Founded in France in 1975, Ipsos has grown into a worldwide investigate organisation with a clever participation in all pivotal markets. Ipsos ranks fourth in a tellurian investigate industry.

With offices in 89 countries, Ipsos delivers judicious imagination opposite 5 investigate specializations: brand, promotion and media; patron loyalty; marketing; open affairs research; and consult management.

Ipsos researchers consider marketplace intensity and appreciate marketplace trends. They rise and build brands. They assistance clients build long-term relations with their customers. They exam promotion and investigate assembly responses to several media and they magnitude open opinion around a globe.

Ipsos has been listed on a Paris Stock Exchange given 1999 and generated tellurian revenues of €1,780.5 million in 2017.


Media Contacts:

Jena Rajanayagam (Ontario)

Philippe Massé (Quebec)

Crystal Kwon (British Columbia)

Tags: ,

Comments are closed.