Discover Your Positive Influence With a Help of Chevy and IBM Watson

Posted on 16. Sep, 2016 by in GM Canada


Discover Your Positive Influence With a Help of Chevy and IBM Watson

New Initiative Celebrates International Day of Positive Thinking, Evaluates Positivity Based on Social Media Activity

2016-09-14

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Oshawa, Ontario (Wednesday, Sep 14, 2016) — Have we ever stopped to cruise a positivity we move to your friends, family or larger community? With September’s “International Day of Positive Thinking” in mind, Chevrolet enlisted a cognitive capabilities of IBM’s (NYSE: IBM) Watson height to rise a Chevrolet Global Positivity System – a mobile and desktop website that evaluates users’ amicable media participation to sign their certain impact.

“A positive, never-give-up opinion has been a pushing force for a Chevrolet code for some-more than a century and has encouraged us as a group to spin a unfit into a possible,” pronounced Tim Mahoney, arch offered officer of Global Chevrolet. “We enthuse people around a universe to simulate on their possess opinion by regulating a Global Positivity System and to cruise a possibilities in their possess lives.”

Chevrolet sought to emanate a apparatus that could yield a many accurate image of a user’s amicable sentiment. In operative with IBM to incorporate Watson’s functionality – a initial for a automaker – Chevy found a ideal partner to accommodate a goals.

“One of a pivotal pillars of cognitive computing is a ability to aspect profitable insights. People might use those in varying ways – to rivet with a customer, to make a business decision, or to exhibit dark value,” pronounced Stephen Gold, clamp president, IBM Watson. “What Chevy is doing with Watson enhances not only personal engagement, though also helps uncover business a value they are delivering to others by positivity. It’s a artistic approach of regulating record to amplify a singly tellurian attribute.”

Using IBM’s Watson Personality Insights and AlchemyLanguage APIs, Chevy’s Global Positivity System is means to build a minute celebrity image for users that is formed on mixed criteria, including a amicable media research to weigh view and a celebrity evil research to assistance beam users toward activities for their subsequent adventure.

The outlay also includes a measure formed on Watson Sentiment Analysis capability, that provides an interpretation of a positivity of users’ Facebook and Twitter posts. Users can afterwards share their measure with any other around amicable media and review it to a normal of a Global Positivity System community. The height will also brand any person’s many certain and slightest certain posts, as good as their many frequently used certain difference and Emojis.

Find New Roads

In further to a positivity measure and view analysis, a image highlights users’ tip 3 celebrity traits identified by Watson Personality Insights, such as fad and self-expression. The site afterwards encourages users to Find New Roads that might interest to their traits, such as furloughed a museum or holding on a new hobby. Pairing celebrity to probability is only one approach Chevrolet is pushing positivity around a globe.

Inspiring Positivity during a Pump

To denote a Global Positivity System, Chevy took over a internal Canadian gas hire in further to 3 others opposite a creation to enthuse positivity among patrons. Visitors in Buenos Aires, Calgary, Cape Town and New Orleans were given a possibility to compensate for gas with positivity by holding on a Chevy GPS experience. Each enthusiast was given giveaway gas formed on their positivity measure – a aloft a score, a some-more giveaway gas received.

The Chevy Global Positivity System is accessible during www.FindNewRoads.com in 8 languages: English, Spanish, Arabic, Chinese, Korean, Thai, Portuguese and French Canadian.

About Chevrolet in Canada

Founded in 1911 in Detroit, Chevrolet is now one of a world’s largest automobile brands, doing business in some-more than 115 countries and offered some-more than 4.8 million cars and trucks a year. Chevrolet provides business with fuel-efficient vehicles that underline enchanting performance, pattern that creates a heart beat, pacifist and active reserve facilities and easy-to-use technology, all during a value. More information on Chevrolet models can be found during www.chevrolet.ca, on Facebook during http://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.

About IBM Watson: Pioneering a New Era of Computing

Watson represents a new epoch in computing called cognitive computing, where systems know a universe a approach humans do: by senses, learning, and experience. Watson invariably learns from prior interactions, gaining in value and believe over time. With a assistance of Watson, organizations are harnessing a energy of cognitive computing to renovate industries, assistance professionals do their jobs better, and solve critical challenges.

As partial of IBM’s plan to accelerate a expansion of cognitive computing, Watson is open to a world, permitting a flourishing village of developers, students, entrepreneurs and tech enthusiasts to simply daub into a many modernized and opposite cognitive computing height accessible today. Watson solutions are being built, used and deployed in some-more than 45 countries and opposite 20 opposite industries.

For some-more information on IBM Watson, visit: ibm.com/Watson and ibm.com/press/watson. Join a review during #ibmwatson.

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