Dongfeng Motor Co., Ltd. Announces New Mid-Term Business Plan for China

Posted on 26. Jul, 2011 by in Nissan Canada


, BEIJING, China

Dongfeng Motor Co., Ltd. Announces New Mid-Term Business Plan for China

Company to deposit RMB 50 billion, boost sales to some-more than 2.3 million units, launch 30 new products; VENUCIA code scheming to launch dedicated zero-emission electric car

Dongfeng Motor Co., Ltd. (DFL), Nissan’s corner try in China, currently announced a new five-year business devise to accelerate expansion in a world’s largest automotive market.

With investments totaling RMB 50 billion (610 billion JPY/ 8 billion USD), DFL aims to boost sales from 1.3 million vehicles currently to some-more than 2.3 million units by a finish of 2015. Over a subsequent 5 years, a association will launch around 30 products, including preparations to launch a entirely electric zero-emission automobile for a Chinese marketplace underneath Dongfeng Nissan’s strange new brand, VENUCIA.

In May 2008, DFL announced a five-year devise named Plan 13 (“one cubed”), with 3 pivotal pillars targeting poignant growth, operational improvement and building a devoted company. The devise targeted 1 million units in annual sales by 2012; a association achieved sales of scarcely 1.3 million units in 2010.

“Nissan’s clever partnership with Dongfeng Motor Corporation has been a primary motorist of a strong expansion over a past 8 years in a Chinese market” pronounced Carlos Ghosn, President CEO of Nissan Motor. “The new plan, with a investments in capacity, products and innovation, will safeguard that China continues to be Nissan’s largest tellurian market.”

Increasing sales and flourishing share, increasing by VENUCIA
DFL has set a idea of achieving sales of some-more than 2.3 million units by 2015, an boost of 1 million units from a record 2010 sales volume. The company’s aim is to grasp and say a 10 percent share of a Chinese marketplace during a business devise period.

Sales of a initial newcomer automobile from VENUCIA (Chinese Name: Qi Chen), Dongfeng Nissan’s strange new brand, are scheduled for 2012. A sum of 5 new models will be launched from VENUCIA, with annual sales approaching to strech 300,000 units by 2015.

Increased prolongation capacity
To grasp a sales aim of some-more than 2.3 million units, DFL will build a new prolongation trickery in Changzhou City, Jiangsu Province, that will furnish light blurb vehicles (LCVs). This new trickery is in further to a second prolongation trickery for newcomer vehicles in Huadu, Guangzhou City, Guangdong Province, that will start operations early subsequent year, and a new plant in Shiyan, Hubei Province, to furnish complicated and center blurb vehicles (HMCVs), that is scheduled to be inaugurated in 2011. DFL will also strengthen a existent facilities, including a second plant in Zhengzhou.

In total, a association will boost a stream ability of 1.2 million vehicles in 2011 to 1.5 million units in 2012 before reaching 2.3 million units in 2015. To support a designed boost in automobile prolongation capacity, DFL-PV will build new powertrain prolongation comforts for both engines and transmissions. The association is targeting to strech roughly 100% of retailer localization by 2015.

Expanded new products and sales network
To support a new expansion strategy, DFL will deliver 30 new vehicles by 2015 to respond to fast diversifying patron needs in a Chinese market. The series of play outlets will be increasing from a stream 1400 to 2,400 in 2015, of that 1,000 play outlets would be DFL-PV.

First dedicated electric automobile for Chinese market
Following a new instruction of a Chinese supervision to foster energy-efficient vehicles, a association is scheming to deliver an electric newcomer automobile (EV) underneath a VENUCIA brand. The automobile will go on sale by 2015 and will be locally constructed in China.

Through a indication city commander module with Wuhan City, Hubei Province, and Guangzhou City, DFL is scheming to minister to a graduation of EVs in China with expertise amassed by Nissan’s launch of a initial mass-market, 100 percent electric vehicle, a Nissan LEAF, in Japan, Europe and a United States.

“DFL achieved a sales aim of a prior mid-term business devise dual years forward of schedule. This is a outcome of a singular corner venture, integrating a dual cultures of Nissan and Dongfeng, charity timely products and services that prove a needs of any stakeholder, from business and employees to suppliers and investors,” pronounced Kimiyasu Nakamura, boss of DFL.

DFL and Nissan sales targets in China:  2011 / 2015

  • DFL (PV+LCV+HMCV): 1.35 million / some-more than 2.3 million
  • Nissan (PV+LCV+Imported model): 1.15 million / some-more than 2.0 million

Dongfeng Motor Co., Ltd (DFL)
Dongfeng Motor Co., Ltd. was determined in 2003 as a outcome of a comprehensive, vital partnership between Dongfeng Group and Nissan Motor Co., Ltd. DFL is a initial corner try in China to have a full lineup of newcomer vehicles, LCVs and HMCVs, and has grown faster than a sum marketplace in China. Registered collateral of a association is RMB 16.7 billion, a largest automotive corner try investment in China, with Dongfeng and Nissan any holding a 50 percent stake.

Dongfeng Nissan Passenger Vehicle Company (DFL-PV)
Dongfeng Nissan is a business section of Dongfeng Motor Co., Ltd., Nissan’s corner try with Dongfeng Motor Group Co., Ltd. Dongfeng Nissan is intent in investigate and growth operations, prolongation and placement of newcomer vehicles.

Nissan Motor Co. Ltd. and a business in China
Nissan Motor Co., Ltd., Japan’s second-largest Japanese automotive company, is headquartered in Yokohama, Japan, and is partial of a Renault-Nissan Alliance. Operating with some-more than 248,000 employees globally, Nissan supposing business with some-more than 4.1 million vehicles globally in 2010, generating income of 8.77 trillion yen. China is a largest singular marketplace for Nissan, representing scarcely a entertain of a sum tellurian sales. Nissan started a full-scale operation in a Chinese marketplace in 2003 with a investiture of Dongfeng Motor Co., Ltd. Nissan launched a oppulance brand, Infiniti, in China in 2007. Nissan’s sales volume, including both newcomer and light blurb vehicles, has risen from 94,000 units in 2003 to some-more than 1 million units in 2010. For 2011, Nissan is targeting sales of 1.15 million vehicles in China.

Note: Amounts in Japanese yen are translated for a preference of a reader during a unfamiliar sell rate of RMB 1 per 12.2 Japanese yen or 0.16 USD.

* DFL and Nissan sales targets in China

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