Munich. Stylish presence, supreme dynamics, and
exclusive elegance – the new-generation BMW 7 Series not only stakes a
claim as a leader in innovation, it also sets new standards with its
unique design language. Inspired by the precise lines, harmonious
proportions and strongly controlled surface design of the new 7
Series, the design teams at BMW and Königliche Porzellan-Manufaktur
Berlin (KPM Berlin) have created a porcelain sculpture which shines a
vivid spotlight on the 7 Series’ design and provides it with an
artistic showcase.
This elaborate sculpture combines the car’s iconic silhouette –
artistically reduced to the essential elements of its design – with a
monolithic porcelain pedestal, whose surface structure recalls the BMW
7 Series pattern used in communications. While the pedestal has a
subtle glazing, the 1:18 scale car is made from white, matt bisque
porcelain; reduced light reflection and the absence of glaze lend it
the look of Parian marble.
“Porcelain is a fascinating material and the name KPM Berlin
represents a byword for top quality and innovative design, and
embodies a passion for exquisite hand-craftsmanship,” says Nader
Faghihzadeh, exterior designer for the BMW 7 Series. “The “Driving
Luxury in Porcelain” sculpture provides an artistic window into the
essence of the car’s very special design.”
And Königliche Porzellan-Manufaktur chief designer Thomas Wenzel
adds: “Our credo at KPM Berlin is “made to stay”. The BMW 7 Series is
another of those icons that never goes out of fashion because its
design is timeless. With this sculpture we are immortalizing the
elegant dynamics and luxurious aesthetics of the new BMW 7 Series in
an artwork.”
The 500 examples of the 30×17 cm sculpture will be made entirely by
hand at Königliche Porzellan-Manufaktur in Berlin. Calligraphic “BMW 7
Series” lettering adorns the base of the pedestal, which can be
personalised if desired.
Following its world premiere at the Auto China show in Beijing,
starting on April 25th, the “Driving Luxury in Porcelain” sculpture
will be available at selected BMW dealers from July 2016 as part of
the BMW Iconic Collection.