Exclusive initial demeanour during “200 Women” Photo Exhibition in BMW Lounge during Frieze New York. Complementing Art and Design Talk in partnership with Soho House.

Posted on 26. Apr, 2018 by in BMW Canada

Munich/New York. For a seventh uninterrupted year,
a BMW Group is again a partner of a Frieze New York art fair. From
May 4-6, 2018, a satisfactory will open a gates on Manhattan’s Randall’s
Island in a creatively revised satisfactory blueprint by Universal Design Studio,
with preview days on May 2 and 3. In further to providing VIP shuttle
use in a swift of BMW 7 Series vehicles, BMW will also horde an art
speak in partnership with Soho House on May 1 to kick-off a Frieze
activities. Throughout Frieze week, BMW will acquire satisfactory visitors to
a dedicated BMW Lounge that will offer a initial glance during “200
Women: who will change a approach we see a world”
by Geoff
Blackwell, Ruth Hobday and Kieran E. Scott, an muster that will
after be on perspective during Pen + Brush, New York, starting May 16, 2018. 

Based on a storytelling plan and book of a same name by
creators Geoff Blackwell and Ruth Hobday, “200 Women” is
desirous by a elementary suspicion of persuading 200 women – regardless of
nationality, race, religion, standing or luminary – to be photographed
and filmed in front of a plain piece of fabric. The book and
muster are founded on 200 strange interviews where these women
are asked 5 elemental questions about what is many critical to
them in their life. Supported by BMW Group, a muster “200
Women: who will change a approach we see a world”
portrays some
of these conspicuous stories with detailed portraits and video
interviews designed to incite suspicion on farrago and equality
by their stories.

A preference of photographs by Kieran E. Scott will be on exclusive
preview in a BMW Lounge during Frieze New York, that will open on May
2, 2018 from 5:00 p.m. – 7:00 p.m. in participation of titular guests
Geoff Blackwell and Ruth Hobday, together with U.S. editor Sharon
Gelman. The full muster will open during Pen + Brush in New York
starting on May 16, 2018 by Jun 30 before roving to Munich,
Germany for dual apart exhibits during a Alte Bayrische Staatsbank
(October 27 – Nov 21) and a Technical University of Munich
(November 28 – Dec 14).  

All Lounge visitors will also have a possibility to take a demeanour during the
all-new, hybrid electric BMW i8 Roadster that is exhibited there as well.

In further to a on-fairground activities, BMW will horde an art
speak as partial of an ongoing partnership with Soho House. On May 1,
2018, Zoe Buckman (Visual artist/activist), Joey Lico (The Cultivist’s
Global Curator) and Lisa Schiff (founder of SFA) will share their
stories with Rachel Corbett (Deputy Editor, artnet News) about the
woman’s purpose in a art universe of currently (Title: #NotSurprised – What‘s
subsequent in a artworld?).

“The BMW Group is unapproachable to support a work of Geoff Blackwell and
Ruth Hobday and to gleam a light on some of a extraordinary women who are
creation a certain impact in a universe today,” pronounced Trudy Hardy, Vice
President of Marketing, BMW of North America. “Diversity is intrinsic
to a success of any association and to a success of a multitude as a whole.”

As one of a many critical fairs of contemporary art worldwide,
Frieze New York presents some-more than 190 heading general galleries
annually. BMW has been a partner of Frieze London given 2004, and in
2012, a partnership was extended to embody Frieze New York. In
2017, BMW and Frieze premiered their new corner beginning “BMW Open
Work by Frieze”. Curated by Attilia Fattori Franchini, BMW Open Work
annually invites an artist to rise a idealist plan that creates
an immersive knowledge for a viewer. Drawing impulse from BMW
design, engineering and technology, a consecrated artists will
cruise stream and destiny technologies as collection for creation and
artistic experimentation. Premiering annually during Frieze London, each
design will have a intensity to reveal opposite earthy spaces, such
as a fair’s BMW Lounge and Courtesy Car Service, as good as digital platforms.

Apart from Frieze, for some-more than a decade, BMW has been an active
partner of eminent general art fairs including Art Basel Hong
Kong, Miami and Basel, Gallery Weekend Berlin and TEFAF Maastricht. In
addition, a BMW Group is partner of internationally acclaimed
museums such as Tate Modern in London, publishes a “BMW Art Guide by
Independent Collectors” together with Independent Collectors and
focuses on compelling immature art with initiatives such as a BMW Art
Journey or a Preis der Nationalgalerie.

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