Extensive Partnership between Volkswagen Group of America, a Museum of Modern Art and MoMA PS1 Renewed by 2015

Posted on 10. May, 2013 by in Volkswagen Canada

The opening of EXPO 1: New York on May 12 outlines a peak of a long-term partnership between Volkswagen Group of America, The Museum of Modern Art (MoMA) and MoMA PS1. On a arise of EXPO’s opening, Hans Dieter Pötsch, Member of a Board of Directors Volkswagen Group of America; Glenn D. Lowry, Director of The Museum of Modern Art; and Klaus Biesenbach, Director of MoMA PS1, and Chief Curator during Large during MoMA, have announced that a partnership will be extended by 2015. The partnership was determined in May 2011, creatively for a duration of dual years.

EXPO 1: New York is an scrutiny of ecological hurdles in a context of a mercantile and socio-political instability of a early 21st century. It comprises components during MoMA PS1, MoMA, and a VW Dome 2 in Rockaway Beach, NY.

Based on a corporate values (“innovative, value retentive and responsible”), Volkswagen launched a “Think Blue.” beginning in 2010 with a aim of substantiating a substructure for tolerable activity in propinquity to multitude and a sourroundings worldwide – both within a association and for a consumer. The partnership between Volkswagen Group of America, MoMA and MoMA PS1 reflects this corporate commitment.

Hans Dieter Pötsch explains a preference to continue a mild attribute in a following terms: “Volkswagen is driven by responsibility. We are constantly seeking to enlarge a horizon. The partnership is assisting us do usually that. It is both an investment in a communities that we work and live in, as good as in a possess company. Therefore, we are really happy to announce that MoMA and Volkswagen Group of America will be fluctuating their cooperation.”

‘Volkswagen’s endless joining to both institutions helps us move a really best in complicated and contemporary art to a expanding tellurian audience. This inexhaustible support will make probable some of a many reputable and renouned programs in a world, while charity forlorn opportunities to bond with a millions of inhabitant and general visitors. We demeanour brazen to a sparkling subsequent proviso of this critical collaboration,’ pronounced Mr. Lowry.

Mr. Biesenbach, who, together with Hans Ulrich Obrist and a organisation of curators, grown a judgment of EXPO 1: New York, added: “The mild attribute with Volkswagen creates it probable for us to comprehend general projects like EXPO 1: New York. At a same time, Volkswagen respects a autonomy of curators and artists in model style. we demeanour brazen to destiny projects underneath a auspices of a partnership.”

Partnership between Volkswagen Group of America, MoMA und MoMA PS1

Volkswagen Group of America, MoMA, and MoMA PS1’s endless multi-year partnership supports exhibitions, with a prominence being EXPO 1: New York, preparation initiatives, including a enlargement of MoMA’s online march offerings and a array of installations in MoMA’s Abby Aldrich Rockefeller Sculpture Garden.

As partial of EXPO 1: New York, Volkswagen has donated a VW Dome 2, a proxy geodesic use and enlightenment dome, located in Rockaway Beach (one of a areas many impacted by Hurricane Sandy). The architecture will offer as a core for informative sell and education, and will benefaction ideas from a village about a destiny sustainability of cities and a waterfront. In 2012, Volkswagen easily donated a initial VW Dome, that serves as a centerpiece of a MoMA PS1 courtyard, housing a weekly Sunday Sessions series—an amalgam of artistic programming from light, sound, and song installations to lectures and special performances. The song rope Kraftwerk also seemed here with a widely acclaimed multimedia-based concert.

Since 2010 MoMA has been charity art and enlightenment courses around a Internet. Making it probable for an general open to directly entrance a prestigious art institution’s works and believe is an superb use in a margin of art. Online courses are formed around a judgment of regulating a accumulation of media channels to yield a general open with an art knowledge stretching over a bounds of a museum’s rooms. The new partnership with Volkswagen has authorised a MoMA group to significantly enhance a series of courses on offer and boost a series of participants tenfold. Courses are now attracting participants from over 70 opposite countries. The sponsoring of informative communication contracting this innovative process is a executive component of a long-term team-work between a Volkswagen Group of America and MoMA.

The partnership also sponsors exhibitions in MoMA’s Abby Aldrich Rockefeller Sculpture Garden. Designed by Philip Johnson in 1953, a sculpture garden is one of a many renouned outward areas of a city. At benefaction a initial installation, Figure in a Garden, is on perspective there – an muster consisting of 18 sculptures from a museum’s collection, including works by Pablo Picasso, Henri Matisse, Auguste Rodin, Henry Moore and Joan Miró.

In 2011, Volkswagen upheld an critical muster of Francis Alÿs, that was on perspective during both MoMA and MoMA PS1, and subsequently donated dual works from a exhibition—Tornado (2000-2010) and Mirage (A Story of Deception) (2003-2006)—to MoMA. In 2012, Volkswagen upheld Kraftwerk – Retrospective 1 2 3 4 5 6 7 8, a initial live retrospective of a German electronic song pioneers. Kraftwerk achieved live during MoMA for 8 uninterrupted evenings in April, and also combined a special eight-channel video designation privately for a VW Dome during MoMA PS1.

“Think Blue.”

Guided by a “Think Blue.” philosophy, Volkswagen has a idea of apropos a heading eco-conscious automobile code worldwide by 2018, and is committed to creation fit and tolerable mobility permitted to everyone.

In a USA “Think Blue.” was launched in 2011, during a start of a partnership with MoMA and MoMA PS1. Also in 2011, Volkswagen’s Chattanooga production plant became a initial and usually automotive production plant to accept a eminent Leadership in Energy and Environmental Design (LEED®) Platinum Award for superb appetite efficiency.

The plea of a destiny lies in creation fit and tolerable mobility permitted to everyone. This calls for a holistic perspective and a holistic approach. As an opinion going over products and technologies and withdrawal room for artistic solutions, “Think Blue.” gives an critical vigilance to this effect, both within a association and in propinquity to a outward world. Volkswagen intends to play a pioneering purpose in this context.

Tags: ,

Comments are closed.