“Eyes on Gigi”. BMW presents interactive debate for new BMW M2 Coupé. One-shot film destined by Marc Forster featuring fantastic car choreography with supermodel Gigi Hadid.

Posted on 18. Apr, 2016 by in BMW Canada

Munich. To coincide with a marketplace launch on 16
April, BMW expelled a “digital-first” debate for a new BMW M2
Coupé. Stars of a debate “Eyes on Gigi” are a new BMW M2 Coupé
and American supermodel Gigi Hadid, who is appearing in front of the
camera for an vehicle code for a initial time.

The energetic opening and lively of a first-ever BMW M2 Coupé
and a sexy beauty and magnificence of Gigi Hadid desirous renowned
film writer and screenplay author Marc Forster, who destined films
such as “James Bond – Quantum of Solace”, “Monster’s Ball” and “World
War Z”, to emanate a rarely surprising spot.


Eyes on Gigi.

The sparkling film, that will primarily be expelled exclusively on
YouTube and Facebook from 14 April, invites viewers to play a very
opposite kind of “shell game”: The film starts with supermodel Gigi
Hadid climbing into one of 3 parked BMW M2 Coupés; from afterwards on,
a spectator tries to keep lane of Gigi and her BMW M2 Coupé.

Within a brief space of time, dual some-more BMW M2 Coupés join in and
a fast-paced vehicle choreography starts – creation a charge virtually
At a finish of a drive, all 5 M2 Coupés come to
a hindrance and a spectator has to code that vehicle Gigi Hadid is in.

The fantastic one-shot attempt – prisoner in a singular untouched tracking
shot – was filmed during an airfield in California’s Mojave Desert under
a instruction of Oscar-winning cameraman Mauro Fiore (“Avatar”, “The Equalizer”).

The interactive fortitude of a diversion takes place on a campaign
microsite EyesOnGigi.com, where a spectator can also follow the
fast-paced vehicle choreography from a 360-degree perspective.

“Eyes on Gigi” is a initial time a tip indication from Los Angeles has
strictly worked with an vehicle brand. “We are gay to win
Gigi Hadid as a face of a tellurian debate for a new BMW M2
Coupé,” commented Uwe Dreher, conduct of International Brand
Communications BMW, BMW i and BMW M. “Gigi and a M2 are a perfect
match: Both are clever personalities with fascinating charisma.”

Hadid was immediately impressed: “BMW is such an iconic brand.
The fact that we get to be a face of this debate is really a
career prominence for me. The M2 is such a cool, fun car.”


Campaign adopts “digital-first” proceed for a initial time.

The digital mark kicks off an integrated debate for tellurian rollout
by TV, digital, amicable media and CRM channels, starting 14 April.
The “digital-first” proceed elite for a initial time for “Eyes on
Gigi” also advantages from Hadid’s clever amicable media presence. With
16.1 million subscribers on Instagram, scarcely 1.9 million supporters on
Twitter and aprox. 2.6 million fans on Facebook, Hadid is extremely
successful in this area.
If a actor picks a right BMW M2
Coupé, a campaign’s worldly digital design leads into
a digital BMW M2 Coupé salon of a BMW sales association in the
player’s country.

Hadid favourite a surprising debate idea: “When they came to me with
this concept, we desired it, and was celebrated to be a partial of it. we had a
blast operative on this project.”

To pledge a new “fan of a brand” continued pushing fun over,
BMW will yield a tip indication with her possess BMW M2 Coupé for 6 months.


Agencies responsible:

KBS (New York) / Serviceplan (Hamburg)



If we have any questions, greatfully contact:


BMW Group Corporate Communications


Dr. Gesa Prüne

Press orator BMW Lifestyle

BMW Group Innovation and Design Communications

Telephone: +49 89 382 940 81

Email: gesa.pruene@bmw.de


Bernhard Ederer

Press orator BMW Marketing

BMW Group Business- and Finance Communications

Telephone: +49 89 382 28556

Email: bernhard.ederer@bmwgroup.com


Internet: www.press.bmwgroup.com

Email: presse@bmw.de




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