Munich/Cannes. Successful performance for a
fascinating anniversary: BMW Group Classic collected two of the
coveted trophies at the Corporate Media TV Awards in Cannes with
its video hommage to the BMW M1 presented 40 years ago. The Christmas
greeting video created by BMW Group Classic with the title “Santa’s
Choice” was awarded a Golden Dolphin in the film-festival city in the
South of France. The animation film “40 Years of BMW M1” earned a
Silver Dolphin in the category “Social Media and Short Videos”. The
two prize-winning films were created in a cooperation between BMW
Group Classic and its long-standing partner – media agency Shot One.
The Cannes Corporate Media TV Awards rank among the most
important international awards in the area of business films. Since
2010, the competition held in Southern France’s film-festival city has
annually conferred awards on the world’s best corporate films, online
clips, documentaries, reportages and TV productions. The international
specialist jury includes seasoned marketing and communications experts
as well as Oscar and Emmy winners from the cinema and TV industry who
decide on the winners and placings in a total of 42 competition
categories. Representatives of BMW Group Classic and Shot One accepted
the awards bestowed at the finale to the Awards Days in a gala ceremony.
The Christmas greeting posted by BMW Group Classic at the end of 2017
was awarded a Golden Dolphin in the category “Virals”. The humorous
and atmospherically filmed clip lasting just one minute is entitled
“Santa’s Choice”. It focuses on presenting Santa Claus as an
aficionado and fan of classic cars. “Santa Claus” is searching the
exhibition hall at BMW Classic in Munich for the “Coolest Ride for
Christmas” and finds the appropriate alternative to the traditional
reindeer sleigh. While he is looking, he discovers numerous legends
from the motor-sport history of the BMW and MINI brands before finally
selecting the BMW M1. The red supersports car has the name “Rudolf” on
the registration plate and greets its new driver with a wink of its
characteristic pop-up headlights.
The award-winning
viral clip can be seen on the Internet at https://www.youtube.com/watch?v=m4qoRKCe-Gg.
A Silver Dolphin went to the animation film “40 Years BMW M1” in the
category “Social Media and Short Videos”. The 60-second spot recalls
the debut of the mid-engine sports car in 1978. The BMW M1 moves among
worlds of colour and graphical patterns typical of the 1970s in its
award-winning anniversary clip. It drives through a virtual world of
consumer articles, music and fashion styles of the era. The role of
the BMW M1 as the fastest German series sports car of its time is
saluted as much as its racing performances in the Procar Series where
famous Formula 1 drivers raced against each other. And the BMW M1
designed by US artist Andy Warhol as a BMW Art Car also features in
the entertaining clip. The clip awarded the Silver Dolphin can be seen
on the Internet at https://www.youtube.com/watch?v=qNsZ4IhuGtQ.