Fiat triumphs during a “Cannes Lions” International Festival of Creativity

Posted on 26. Jun, 2014 by in Acura Canada

  • Seven “Lions” were awarded to a promotion projects Fiat has grown around a world: a record for a code that won with campaigns in a EMEA (Europe, Middle East and Africa), LATAM (Latin America) and NAFTA (USA, Mexico and Canada) regions
  • Broadcast in many European countries and centred around a Fiat 500 Cult, a “Yacht” blurb won a Bronze Lion in a “Film” category. It can be noticed on a Fiat YouTube channel
  • Star of a film shave is a top-of-the-range chronicle of a iconic 500, that confirms a standing of little changed gem permitted to everyone
  • Topping off a success in Cannes was a Silver Lion that FIAT USA won and a 5 Lions – one Gold, dual Silver and dual Bronze – clinched by Fiat Brazil


“Cannes Lions” – International Festival of Creativity, that any year awards prizes to a many artistic and innovative promotion campaigns worldwide, has usually come to a close. Held during a prestigious ‘Palais des Festivals et des Congrès’ in Cannes, France, a festival draws about 9000 advertising, pattern and selling professionals from 90 countries who take partial in many seminars, workshops and master’s courses for one week.


The consummate of a eventuality is but a doubt when a “Lions Awards” are given out according to the Olympic customary of education (gold, china and bronze). The foe is divided into opposite categories and names a best promotion campaigns in a world. The Fiat code won a good 7 “Lions” during a 2014 edition, a record for a code in a prestigious contest, with a promotion initiatives launched in 3 opposite regions: EMEA (Europe, Middle East and Africa), LATAM (Latin America) and NAFTA (USA, Mexico and Canada).


Featured in a EMEA area is a blurb centred around a Fiat 500 Cult entitled “Yacht”. It picked adult a Bronze in a “automobiles” territory (one of a areas into that a Film difficulty is divided) in that 10 campaigns were entered and usually 6 won awards (three Silver and 3 Bronze). Created by a group Leo Burnett and destined by Ago Panini, a film shave was promote in Europe and underscored a merits of a mint 500 Cult, a tiny changed gem permitted to everyone. The blurb focuses precisely on a being both a “premium” and a “democratic” car. The initial images of a automobile wave a spectator to suffer a tiny yet good things in life, laying aside standing symbols, to afterwards strech a warn culmination that reveals all a uninformed and ungodly suggestion of a 500 icon.


Available on a central Fiat YouTube page, a video clearly illustrates a merits of a 500 Cult in an fascinating manner. This top-of-the-range chronicle (saloon and convertible) encapsulates a best of 2014’s new features, charity an disdainful turn of style, technological calm – such as a BlueMe hands-free complement with Bluetooth and involuntary meridian control as customary – and opening to a many perfectionist and tasteful business of a Fiat 500 MY 2014. The many critical innovations – clearly seen in a blurb – embody a newly designed instrument row with 7″ digital TFT display. This device provides a motorist with all useful information and demonstrates, once more, a model’s “trend-setting” spirit, an idol that’s always one step ahead.


Along with a Bronze that a 500 Cult blurb won, a Fiat code grabbed another 6 Lions. In detail, a ‘FIATski’ debate announcing a attainment of a Fiat 500 indication in a USA, combined by Fiat USA in partnership with a group ‘The Richards Group, Dallas’, won a Silver Lion in a Outdoor category. After examination them thrust into a sea in Italy to afterwards resurface on a US seashore in a commercial, a 500s were incited into high-power watercraft to liven adult a few summer events such as a attainment of a journey boat ‘MSC Divina’ in Miami on a initial sea crossing, or during a pier of San Francisco during a America’s Cup. The surprising 500 watercraft were also sighted in Huntington Beach (California), venue of a ‘Vans U.S. Open of Surfing’, and on a Chicago River during a Lollapalooza Music Festival.


Lastly, Fiat Brazil triumphed with no fewer than 5 awards. The ‘Vem pra Rua’ debate grown by a group Leo Burnett Tailor Made, São Paulo, on a theme of amicable shortcoming on a highway won a Silver Lion for a Radio difficulty and dual Bronze Lions, one any in a Brand Content and Print categories. And that’s not all. The digital height ‘Fiat Live Store’, combined in partnership with Agênciaclick Isobar, São Paulo – an online plan that is one-of-a-kind anywhere in a universe that provides interactive and real-time tie between business and Fiat technicians – won a Bronze Lion in a Media difficulty and a Lion in a Innovation category, a initial time for a Brazilian company.


Turin, 26 Jun 2014



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