Bucharest. One year ago, Romanian artist Adrian Mitu
created “Blue Coffee”, a 30-day live painting marathon exploring BMW
Motorsport history. He used a special watercolour technique involving
coffee, resulting in 101 unique works of art. One year after this
project, Adrian Mitu prepares for a second exhibition with BMW Group
Romania that will be created in another session of live paintings,
this time about legendary Jochen Neerpasch.
Organized by BMW Group Romania and the BMW Auto Cobalcescu Bucharest
dealer, “Blue Coffee” was implemented on occasion of the 100th
anniversary of the BMW brand, with the support of Park Lake Mall
Bucharest.
„First, we had to define the main topics and then the individual
themes. Selecting legends, stories and heroes is always a very
emotional, personal process. Every day, Adrian received a list of
stories, each represented by a selection of images. He had the full
liberty to choose the ones that were the most appealing to him.
Therefore, the end-result is an eclectic, individual expression of our
dynamic history. I believe that this is what makes this exhibition so
special”, stated Alex Şeremet, corporate communication manager of BMW
Group Romania.
The project has created a unique perspective on BMW Motorsport
history. Next to focussing on defining aspects of the company’s racing
product range, such as the BMW 328 Touring Coupé or the BMW 507, it
highlights outstanding moments in the company’s racing history, one
example being the finish of Dieter Quester in 3rd place with the car
on its roof in the DTM Avus race in 1990. Other paintings showcase
important BMW Motorsport personnel with Jochen Neerpasch, founder of
BMW Motorsport GmbH, or Paul Rosche and Alexander von Falkenhausen,
the main visionaries behind the relevant BMW engines, in the
spotlight. “Blue Coffee” also presents special victories, such as the
first Nürburgring 24h race won in 1970 by Hans-Joachim Stuck and
Clemens Schickentanz with a BMW 2002 Ti.
Brand customers, fans, students or simply passers-by were able to
participate over the 30 days of live painting during guided tours. One
of the highlights was the visit of legendary Romanian racing driver
Marin Dumitrescu, 97 years old, just when a series of paintings about
his life was being prepared.
“For me, coffee is a symbol of energy that fits perfectly to the BMW
Motorsport theme”, explains the artist. “It is a technique that
defines me – not only in the final outcome, but also in my painting
style. The warm coffee shades are in contrast with the cold
watercolours and offer an excellent way to emphasize parts of the
painting, to direct the attention of the viewer. The exhibition’s name
is inspired by my technique and the most defining BMW colour – blue.”
The series of paintings is currently on display in the permanent
exhibition of the BMW Car Club of America in Spartanburg next to the
BMW plant in the United States.
The success of the 101 paintings will now be the basis of another
project in partnership with BMW Group Romania – an art installation
dedicated to Jochen Neerpasch, the first BMW Motorsport director and
the initiator of many projects in the ’70s that have defined the BMW
brand image – including the first BMW Art Cars. The project will start
end of 2017 with new sessions of live paintings and will run until early next year.
For further questions please contact:
Alexandru Seremet
BMW Group Romania
Corporate Communication Manager
Telephone: +40 213 041 565
Mail: alexandru.seremet@bmwgroup.com
Dr Thomas Girst
BMW Group Corporate and Governmental Affairs
Cultural Engagement
Telephone: +49 89 382 247 53
Fax: +49 89 382 24418
E-Mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
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In 2016, the BMW Group sold approximately 2.367 million cars and
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€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
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thinking and responsible action. The company has therefore established
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