First Romanian live portrayal marathon desirous by BMW story a success.

Posted on 14. Dec, 2017 by in BMW Canada

Bucharest. One year ago, Romanian artist Adrian Mitu
combined “Blue Coffee”, a 30-day live portrayal marathon exploring BMW
Motorsport history. He used a special watercolour technique involving
coffee, ensuing in 101 singular works of art. One year after this
project, Adrian Mitu prepares for a second muster with BMW Group
Romania that will be combined in another event of live paintings,
this time about mythological Jochen Neerpasch. 

Organized by BMW Group Romania and a BMW Auto Cobalcescu Bucharest
dealer, “Blue Coffee” was implemented on arise of a 100th
anniversary of a BMW brand, with a support of Park Lake Mall
Bucharest.  

„First, we had to conclude a categorical topics and afterwards a individual
themes. Selecting legends, stories and heroes is always a very
emotional, personal process. Every day, Adrian perceived a list of
stories, any represented by a preference of images. He had a full
autocracy to select a ones that were a many appealing to him.
Therefore, a end-result is an eclectic, particular countenance of our
energetic history. we trust that this is what creates this muster so
special”, settled Alex Şeremet, corporate communication manager of BMW
Group Romania. 

The plan has combined a singular viewpoint on BMW Motorsport
history. Next to focussing on defining aspects of a company’s racing
product range, such as a BMW 328 Touring Coupé or a BMW 507, it
highlights superb moments in a company’s racing history, one
instance being a finish of Dieter Quester in 3rd place with a car
on a roof in a DTM Avus competition in 1990. Other paintings showcase
critical BMW Motorsport crew with Jochen Neerpasch, owner of
BMW Motorsport GmbH, or Paul Rosche and Alexander von Falkenhausen,
a categorical visionaries behind a applicable BMW engines, in the
spotlight. “Blue Coffee” also presents special victories, such as the
initial Nürburgring 24h competition won in 1970 by Hans-Joachim Stuck and
Clemens Schickentanz with a BMW 2002 Ti. 

Brand customers, fans, students or simply passers-by were means to
attend over a 30 days of live portrayal during guided tours. One
of a highlights was a revisit of mythological Romanian racing driver
Marin Dumitrescu, 97 years old, usually when a array of paintings about
his life was being prepared. 

“For me, coffee is a pitch of appetite that fits ideally to a BMW
Motorsport theme”, explains a artist. “It is a technique that
defines me – not usually in a final outcome, though also in my painting
style. The comfortable coffee shades are in contrariety with a cold
watercolours and offer an glorious approach to stress tools of the
painting, to approach a courtesy of a viewer. The exhibition’s name
is desirous by my technique and a many defining BMW colour – blue.” 

The array of paintings is now on arrangement in a permanent
muster of a BMW Car Club of America in Spartanburg subsequent to the
BMW plant in a United States.

The success of a 101 paintings will now be a basement of another
plan in partnership with BMW Group Romania – an art installation
dedicated to Jochen Neerpasch, a initial BMW Motorsport executive and
a initiator of many projects in a ’70s that have tangible a BMW
code picture – including a initial BMW Art Cars. The plan will start
finish of 2017 with new sessions of live paintings and will run until early next year.

 

For serve questions greatfully contact:

Alexandru Seremet

BMW Group Romania
Corporate Communication Manager
Telephone: +40 213 041 565
Mail: alexandru.seremet@bmwgroup.com

 

Dr Thomas Girst
BMW Group Corporate and Governmental Affairs

Cultural Engagement
Telephone: +49 89 382 247 53
Fax: +49 89 382 24418

www.press.bmwgroup.com  

E-Mail: presse@bmw.de

  

The BMW Group

With a 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, a BMW
Group is a world’s heading reward manufacturer of automobiles and
motorcycles and also provides reward financial and mobility services.
As a tellurian company, a BMW Group operates 31 prolongation and assembly
comforts in 14 countries and has a tellurian sales network in some-more than
140 countries.

In 2016, a BMW Group sole approximately 2.367 million cars and
145,000 motorcycles worldwide. The distinction before taxation was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
Dec 2016, a BMW Group had a workforce of 124,729 employees.

The success of a BMW Group has always been formed on long-term
meditative and obliged action. The association has therefore established
ecological and amicable sustainability via a value chain,
extensive product shortcoming and a transparent joining to
conserving resources as an constituent partial of a strategy. 

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