Ford Announces Bold Growth Plan Ahead of 2011 Shanghai Auto Show

Posted on 19. Apr, 2011 by in Ford Canada

  • Ford skeleton to deliver 15 new vehicles in China by 2015, partial of an beginning to benefit marketplace share in a worlds biggest automotive market. These products will strengthen Fords invasion in existent segments and expostulate enlargement in segments Ford is not competing in now
  • Next-generation Ford Kuga to be built and sole in China
  • Ford unveils latest new appetite technologies in Asia for a initial time during a 2011 Shanghai Auto Show including fuel-free, rechargeable plug-in hybrid and hybrid innovations
  • Asian vaunt of a new judgment automobile a sleeker, some-more stylish and sportier Ford SUV of a destiny featuring pattern cues and facilities to be incorporated in a next-generation SUV to be launched in China
  • Fords extended product lineup for a Shanghai uncover has something for everybody 17 models will be on display, including a 2011 Mondeo, a initial Ford nameplate
  • More connected than ever: Fords industry-leading technologies, led by a new SYNC with MyFord Touch motorist bond record will be demonstrated during interactive uncover booths

SHANGHAI, China, Apr 19, 2011 Today during a 2011 Shanghai Auto Show, Ford Motor Company and a partners announced a devise to deliver 15 new vehicles to China by a center of a decade.

We are unapproachable and gay currently to announce a accelerated enlargement devise for China that will see 15 all-new One Ford vehicles launched here by 2015, pronounced Joe Hinrichs, president, Ford Asia Pacific and Africa, and authority and CEO, Ford China.

This devise reinforces a joining to offer a full operation of vehicles to new automobile buyers in China, a worlds biggest and many sparkling automobile market. The new nameplates will significantly strengthen Fords invasion in existent segments and expostulate new enlargement in others, Hinrichs explained.

The 15 new vehicles are partial of Fords skeleton to deliver 50 new products and powertrains to a Asia Pacific and Africa segment in a subsequent 4 years, Hinrichs added. With a initial of a 15 new vehicles being a all-new Ford Focus, we are also announcing currently that a next-generation Ford Kuga will be built here in China.

Along with a introduction of new vehicles, Ford skeleton to some-more than double a dealership outlets in China by mid-decade.

Ford shares a prophesy for a bright, intelligent and immature future
The Ford code stands for high-quality, green, protected and intelligent products. These qualities will be on arrangement during a 2011 Shanghai Auto Show when Ford unveils a latest new appetite technologies in Asia for a initial time.

Designed to give Asian drivers genuine fuel-saving alternatives in a future, a technologies will be showcased in a all-new Focus Electric, Fords initial entirely electric-powered newcomer car; Ford C-MAX Energi, a companys initial plug-in hybrid electric vehicle; and a new Ford Fusion Hybrid. This contingent of vehicles brilliantly illustrates a trendsetting technologies Ford is building to renovate a product operation for a high-tech, fuel-efficient future.

The Shanghai Auto Show is a superb height to showcase Fords latest products and technologies to a dealers and smashing customers, and this year we will betray a forms of energy-efficient vehicles and technologies that Ford has designed for a future, pronounced Hinrichs.

More Ford creation and leading-edge pattern will be seen in a Ford Vertrek judgment on display, that represents Fords unconventional prophesy of a sleek, sporty and stylish compress SUV.

With Chinas SUV marketplace in fast enlargement mode, we are vehement and anxious to move a Vertrek judgment to Shanghai in 2011. We pattern it will attract many uncover visitors, automobile bloggers and reporters comparison since many of a state-of-the-art pattern cues will be incorporated in Fords next-generation SUV that will be built and launched in China, Hinrichs added.

With 17 models on display, Fords product lineup is one of a broadest a association has ever assembled, underscoring a significance of a Chinese automobile market. Around 700,000 people are approaching to attend a Shanghai Auto Show that runs from Apr 21 to Apr 28. With a operation of new electric technologies, Ford is bringing a energy of choice to Asian consumers.

Showcasing new Ford vehicles, technologies and ideas
Fords newest indication to be introduced to a Chinese market, a 2011 Mondeo, is a initial nameplate in China versed with Fords fuel-efficient, award-winning EcoBoost engine. EcoBoost delivers some-more energy and torque with reduce emissions.

The all-new Ford Edge SUV is approaching to be another crowd-pleaser, appealing to a augmenting array of SUV drivers in China. Since a Jan launch, a Edge, with a 3.5-liter Ti-VCT V6 engine, has won a array of automotive awards and is in high demand.

Also on a mount creation a entrance in a new tone Blush is a Fiesta Sport+. The sporty compress facilities new front and back physique skirts.

Well-established nameplates like Ford Focus and S-MAX will also be prominently featured during a Shanghai Auto Show. Ford will showcase a industry-leading record facilities such as a sparkling new SYNC with MyFord Touch, a latest in high-tech motorist connectivity.

The Ford muster will deliver automobile uncover visitors to an array of interesting and educational interactive displays that prominence a high-quality, green, protected and intelligent impression of a companys products.

A 3D mini-theater, a Fiesta convene pushing simulator, a Driving Skills for Life video diversion and a Ford Edge in-car museum are some of a gorgeous exhibits Ford has in store for a throng during Shanghai.

Visitors to Fords 1,700-square-meter mount during a Shanghai New International Expo Centres Hall W2 will be released a pass that will be hammered after they knowledge any vaunt on display. Guests who have collected all a Ford stamps in their pass will be authorised to win sparkling prizes.

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About Ford Motor Company
Ford Motor Company, a tellurian automotive attention personality formed in Dearborn, Mich., manufactures or distributes automobiles opposite 6 continents. With about 164,000 employees and about 70 plants worldwide, a companys automotive brands embody Ford and Lincoln. The companyprovides financial services by Ford Motor Credit Company.

Ford’s unconditionally owned subsidiaries, corner ventures and investment in China embody Ford Motor (China) Limited, Ford Motor Research Engineering (Nanjing) Co., Ltd., Ford Automotive Finance (China) Ltd., Changan Ford Mazda Automobile Co., Ltd., Changan Ford Mazda Automobile Co., Ltd. Nanjing Company, Changan Ford Mazda Engine Co., Ltd. and Jiangling Motors Co., Ltd.

For some-more information per Fords products, greatfully revisit www.fordmotorcompany.com and www.ford.com.cn

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