Ford Giving Away a Keys to a 2012 Focus Titanium During This Year’s BET AWARDS Airing Sunday, Jun 26

Posted on 08. Jun, 2011 by in Ford Canada

DEARBORN, Mich., Jun 8, 2011 As Hip-Hop and RB song enthusiasts patiently wait for a “BET AWARDS 11″to air, Ford has kicked off a sweepstakes that will endowment one propitious spectator a keys to a 2012 Ford Focus Titanium as partial of The BET AWARDS Ford Focus Sweepstakes. The sweepstakes, that kicked off late final week, ends during 8 p.m. EST on Sunday, Jun 26, and incorporates a use of Twitter as partial of a final gift process.

Our formation into a “BET AWARDS 11′ is a latest instance of a joining to joining with immature civic adults as partial of a efforts to worsen recognition for a all-new Ford Focus, pronounced Shawn Lollie, Ford manager, Multicultural Marketing. The eventuality to not usually showcase, though to also give away, a Focus during one of a tip 5 wire endowment uncover programs was a healthy fit for us. With a “BET AWARDS 11” partnership we are means to strech one of a core audiences for a Focus with an eventuality that is applicable to them and in a demeanour that is truly singular to a Ford brand.

Fans 18 and comparison can register for a BET Awards Ford Focus Sweepstakes by visiting www.fordurban.com or www.bet.com/FordFocus by Jun 26, 2011, for a possibility to win a 2012 Focus Titanium. Official manners and entrance sum are accessible during www.bet.com/FordFocus.

A Social-Media Infused Vehicle Sweepstakes
Unlike other Ford car sweepstakes conducted with BET, The BET Awards Ford Focus Sweepstakes will incorporate for a initial time a use of Twitter as partial of a final gift routine for selecting a winner. Once a sweepstakes closes, BET will send out a summary regulating Twitter to all competent entrants confirming their eligibility along with a central crush tab to twitter about a “BET AWARDS 11”. During a show, BET will prominence comparison tweets from competent entrants and afterwards incidentally name one intensity grand-prize personality from among all authorised entrants during a live broadcast. The winners name will be announced during a awards show.

A vast series of immature adults are regulating amicable media collection like Twitter in sequence to rivet with their peers on a daily basis, pronounced Lollie. We suspicion that incorporating Twitter as partial of a car sweepstakes would serve ring with a core assembly as good as yield an additional turn of bearing for a brand.

In serve to a car sweepstakes, a Focus will be parked on a red runner during a Pre-Awards Show red-carpet festivities. Ford also will unite a Ford Focus Social Media Lounge, a disdainful backstage area, that will underline some of a tip party bloggers who will have entrance to a luminary talent during a whole weekend heading adult to a awards show. Ford will be prominently integrated into this behind-the-scenes knowledge as partial of a partnership with BET.

For over a decade a BET AWARDS has reigned as a biggest family eventuality rivaling all tip awards shows. Having escalated any year in attention change with A-list luminary nominations, star-studded appearances and one-of-a-kind performances, a BET AWARDS has positively determined itself as a bullion customary in formulating noted moments year after year. Hosted by Kevin Hart, a highly-anticipated eventuality premieres live, Sunday, Jun 26 during 8 p.m.* from a Shrine Auditorium in Los Angeles, CA and facilities performances by Alicia Keys, Jill Scott and Chris Brown.

For some-more information on induction to win a Focus or to learn some-more about a all-new Focus, record on to www.fordurban.com.

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About Ford Motor Company
Ford Motor Company, a tellurian automotive attention personality formed in Dearborn, Mich., manufactures or distributes automobiles opposite 6 continents. With about 164,000 employees and about 70 plants worldwide, a companys automotive brands embody Ford and Lincoln. The association provides financial services by Ford Motor Credit Company. For some-more information per Fords products, greatfully revisit www.ford.com.

About BET Networks
BET Networks, a auxiliary of Viacom Inc. (NYSE: VIA, VIA.B), is a nations heading provider of peculiarity entertainment, music, news and open affairs radio programming for a African-American audience. The primary BET channel reaches some-more than 90 million households and can be seen in a United States, Canada, a Caribbean, a United Kingdom and sub-Saharan Africa. BET is a widespread African-American consumer code with a different organisation of business extensions: BET.com, a heading Internet end for Black entertainment, music, culture, and news; CENTRIC, a 24-hour party network targeting a 25- to 54-year-old African-American audience; BET Digital Networks BET Gospel and BET Hip Hop, appealing alternatives for cutting-edge party tastes; BET Home Entertainment, a collection of BET-branded offerings for a home sourroundings including DVDs and video-on-demand; BET Event Productions, a full-scale eventuality government and prolongation association with festivals and live events travelling a globe; BET Mobile, that provides ringtones, games and video calm for wireless devices; and BET International, that operates BET in a United Kingdom and oversees a prolongation of BET network programming for tellurian distribution.

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