Ford Launches Focus Electric Online with World’s First Digital Road Trips for Facebook Friends

Posted on 12. Apr, 2012 by in Ford Canada

  • “Plug N Play in Electric City with a 2012 Focus Electric” diversion gives Facebook users initial Focus Electric pushing knowledge over subsequent 6 weeks
  • Focus Electric – approved by a U.S. Environmental Protection Agency to offer a homogeneous of 110 miles per gallon (MPGe) in a city – is rated America’s many fuel-efficient five-passenger vehicle

SAN FRANCISCO, Apr 12, 2012 – Ford is giving Facebook users a possibility to take a highway outing in a all-new Focus Electric before a automobile is accessible in many markets and but even carrying to step divided from their computers.

Called “Plug N Play in Electric City with a 2012 Focus Electric,” a Facebook-based diversion gives a user and 4 of his or her friends a ability to take a brief outing in a practical chronicle of a automobile regulating Mapquest® mapping information to calculate how distant opposite destinations are in vicinity to charging stations along a way.

VIDEO: Plug Play in Electric City with 2012 Focus Electric

“This is a good approach for consumers to both have fun and learn about a new Focus Electric during a same time,” pronounced Chad D’Arcy, Focus Electric selling manager. “We wish to offer people a event to knowledge a automobile now, generally those on Facebook who have upheld us for so long.”

The outing provides a glance into only some of a technologies and facilities of Focus Electric, rated America’s many fuel-efficient five-seat newcomer car and approved by a U.S. Environmental Protection Agency to offer a homogeneous of 110 miles per gallon (MPGe) city, 99 MPGe highway and 105 MPGe combined.

Plug N Play in Electric City is Ford’s latest incursion into a amicable media locus and serve illustrates how Ford is rising a new 2012 Focus Electric in a new and opposite way.

Ford’s electrified car business is essentially opposite than some competitors, commencement with a plan to electrify platforms – not one-off specialty models – realizing sales will grow over time and a need for coherence to adjust prolongation to direct as a marketplace develops.

Now, Ford is building on amicable media innovations such as a Fiesta Movement by holding a Focus Electric to consumers in a really targeted, digitally focused demeanour with an educational substructure since a company’s investigate shows many Americans simply do not nonetheless know a technology.

“Social networking allows Ford to accommodate business it competence not bond with by normal advertising, creation it easier to open a discourse with a whole new audience,” pronounced D’Arcy.

Ford announced progressing this week it is casting for “Plugged In,” Yahoo!’s initial existence foe array pitting teams of dual opposite any other in a foe for a possibility to win a Focus Electric. The array highlights many of Focus Electric’s facilities as contestants rest on a car to finish several challenges.

Ford’s Electrified Vehicles Facebook page – home to a Plug N Play in Electric City diversion – was grown and launched in late 2010 to assistance consumers know a differences between electrified car technologies so they can make sensitive decisions about alternative-fuel vehicles. Now with some-more than 38,000 subscribers, a page can be found during www.facebook.com/FordElectricVehicles.

Plug N Play in Electric City highlights many of Focus Electric’s features, such as a record behind a car’s modernized charging complement and how easy it is to use.

“We worked diligently to yield an experiential focus that offers both party as good as preparation for a fans,” pronounced Scott Monty, Ford tellurian digital and multimedia communications manager. “It’s fun to share practice by Facebook – and we wish to teach a business on Focus Electric facilities along a way.”

Plug N Play in Electric City is interconnected with Ford’s electrified car website during http://www.ford.com/technology/electric/, including a “Ford for Me” that allows consumers to report their pushing habits so a best electrified car record can be matched to their needs. More than 200,000 visitors already have checked out a Ford site.

Production of a Focus Electric began in Dec 2011 during Ford’s Michigan Assembly Plant in Wayne, Mich. More information about MAP can be found here.

Ford will ramp adult Focus Electric sell prolongation in a initial half of 2012 for dealership accessibility in California, New York and New Jersey. By a finish of 2012, Focus Electric will be accessible in 19 markets opposite a U.S.

More information about Ford’s electrified car lineup – including press releases, technical specifications and other associated element – can be found online here. Photos of a Focus Electric can be found here.

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About Ford Motor Company
Ford Motor Company, a tellurian automotive attention personality formed in Dearborn, Mich., manufactures or distributes automobiles opposite 6 continents. With about 164,000 employees and about 70 plants worldwide, a company’s automotive brands embody Ford and Lincoln. The association provides financial services by Ford Motor Credit Company. For some-more information per Ford and the products worldwide, greatfully revisit http://corporate.ford.com.

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