Ford Previews All-New EcoSport during Auto Expo 2012

Posted on 05. Jan, 2012 by in Ford Canada

All-New EcoSport
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·       Ford to use Auto Expo 2012 for a tellurian preview of a all-new EcoSport, providing a initial glance of a compress SUV

·       Ford President and CEO Alan Mulally assured of clever approach for EcoSport in India, one of a world’s fastest-growing automobile markets

·       Ford’s global EcoBoost powertrain record to come to India, with a introduction of a fuel-efficient 1.0 litre EcoBoost engine

NEW DELHI, India, Jan 5, 2012 – The all-new Ford EcoSport was previewed today, providing a universe with a initial glance of a compress SUV and holding centre entertainment on Ford Motor Company’s high-tech and fun interactive mount during a 11th Auto Expo 2012.

The complicated and innovative EcoSport will be partial of a showcase of vehicles on arrangement to constraint a courtesy of business to one of a many critical automobile shows in a region.

The EcoSport is a latest One Ford tellurian product, assisting to raise Ford’s footprint in a world’s fastest-growing automobile markets such as India. The new EcoSport – that will eventually be sole in scarcely 100 markets worldwide – will be constructed during ultra-modern, stretchable public plants in India and Brazil, and other markets to be announced during a after time.

“The all-new Ford EcoSport reflects a joining to offer a business with a cars and trucks they truly wish and value,” pronounced Alan Mulally, boss and CEO, Ford Motor Company. “Our engineering group used their years of EcoSport knowledge to make any aspect of a next-generation indication even stronger.”

India is an increasingly critical automobile market, and a all-new EcoSport will play a poignant purpose in Ford’s assertive tellurian devise to grasp a 50 percent boost in worldwide sales by mid-decade to 8 million vehicles a year. Asia Pacific and Africa is approaching to broach 60 percent to 70 percent of that target.

The EcoSport is a second of 8 products Ford skeleton to move to India by mid-decade.

Ford is also bringing a global EcoBoost powertrain record to India for a initial time in a form of a newest and smallest-ever EcoBoost engine. With usually 3 cylinders and 1.0 litre of displacement, a latest EcoBoost engine will yield fuel-efficient energy for a EcoSport.

Despite a tiny ability and proportions, a engine delivers energy and opening that will opposition a normal 1.6-litre petrol engine while emitting reduction than 140g/km CO2.

Downsized EcoBoost engines underline turbocharging, approach injection and other technologies and reinstate incomparable engines with no detriment of opening and with reduce fuel consumption. Ultimately, this all-new engine will be done accessible in Ford models in China, Europe, North America and other regions.

“Indian business have unequivocally embraced Ford, quite given we launched a hugely successful Ford Figo, and a all-new EcoSport will usually serve raise a salon offerings in India,” pronounced Michael Boneham, boss and handling director, Ford India. “The Indian marketplace is intensely competitive, and we are assured that this new compress SUV will be one of a strongest behaving vehicles in this new segment.”

Fleet of Ford vehicles on display

Joining a EcoSport on a Ford mount will be a Ford Figo, a All-New Fiesta, a Ford Classic, and a Ford Endeavour – an all-action SUV.

The Figo has been a unusual success, offered some-more than 130,000 units given a launch in 2010. While a Figo has usually been in a Indian marketplace for a brief time, it has turn a country’s many awarded automobile ever, and has garnered industry-wide approval as a good value-for-money vehicle, that is exported to some-more than 30 general markets.

The Ford Classic, as it is famous today, has determined a clever foothold in a Indian marketplace by winning over 120,000 business with a on-road dynamics and best-in-class fuel efficiency, while a Ford Endeavour is a true-blue SUV, accentuated with a touch-activated GPS satellite navigation system, modernized active and pacifist reserve facilities for unmatched reserve on a road.

The All-New Ford Fiesta four-door sedan, a reward charity in a B-car shred that comes with higher record and first-in-segment facilities such as Cruise Control, Hill Grade Assist, and Electronic Stability Program –,ensuring combined pushing comfort and reserve – will also be on display. It will also exaggerate Ford’s new shortly to be introduced best-in-class PowerShift involuntary delivery – another certain step in a company’s plan to move a latest record to business in India.

Compared to normal four-speed automatics, a PowerShift delivery can urge fuel economy by adult to 9 percent, depending on a vehicle. When corresponding to a all-new Fiesta, a PowerShift involuntary delivery delivers best-in-class fuel potency – equalling or even leading that of a primer delivery – thereby dispelling a common parable about parched involuntary transmissions.

Ford mount ripping with activity

The Ford mount will be pulsating with activity as it takes advantage of a latest record to broach a sharp-witted and interactive knowledge for customers.

A vital prominence will be permitting a assembly to take control of a all-new Ford EcoSport – virtually. Using a suit intuiting camera, a throng will collectively be means to control a compress SUV as it drives along a road, and unlocking information during any bend. The arrangement will uncover a EcoSport on a screen, and a throng will be stirred to gaunt left and right during a brief expostulate before display highlights of a expostulate and pivotal messaging.

Photos from this fun eventuality will be taken during any game, and afterwards uploaded to a Facebook gallery, where visitors can tab themselves.

Ford has also set adult a Figo Theatre, where business will lay inside a automobile and be means to watch a film that will be played on a plasma radio in front of a windscreen. The video will broach messages on a Figo’s Smart technologies, and will concede automobile uncover visitors to suffer a tighten and personal knowledge with a top-selling compact.

Another theatre, in 3D, will showcase a technologies Ford takes advantage of in designing, building and engineering a vehicle. Guests will be means to squeeze a span of 3D goggles and navigate a practical automobile interior underneath a superintendence of a Ford engineer.

A Quality Touch Table will yield guest with a hands-on event to feel a peculiarity of a materials and workmanship that assistance make Ford vehicles good value for money. A Green Touch Table will denote a advantages of a EcoBoost engine, and in further a long-term value that Ford’s immature record provides customers, delivering on Ford’s joining to yield low cost of ownership.

Visitors to a Ford mount will also be wowed by a Safe Driving Challenge, enchanting them in an interactive protected pushing foe where they follow a track to acquire points for watching a speed limit, interlude during trade lights, and negligence down in propagandize zones.

A Fiesta physique bombard will also be a underline of a stand, giving visitors an event to learn a engineering facilities that make it safe, stout and secure on a road.

It will also teach guest on how Ford’s reserve systems strengthen drivers and passengers “in a blink of an eye”. While it takes a tellurian eye 100 milliseconds to blink, a normal chairman takes 150 milliseconds to realize they have been concerned in a collision. But Ford’s intelligent reserve systems are deployed in 70 milliseconds.

Guests will also be entertained by a internal wizard who will perform frequently on a mount to promulgate Ford’s reserve stories in a fun way.

Auto Expo 2012 runs from Jan 7-11 during Pragati Maidan, New Delhi.

 

 

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About Ford Motor Company
Ford Motor Company, a tellurian automotive attention personality formed in Dearborn, Mich., manufactures or distributes automobiles opposite 6 continents. With about 166,000 employees and about 70 plants worldwide, a company’s automotive brands embody Ford and Lincoln. The association provides financial services by Ford Motor Credit Company. For some-more information per Ford’s products, greatfully revisit www.ford.com.

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