Ford Tough, Meet Ford Safe

Posted on 02. May, 2016 by in Ford Canada

When we consider of Ford’s iconic F-150 truck, what comes to mind? Prime performance, no doubt—perhaps rough-and-ready hauling capacity, intelligent technology, and a whole lot of bring it on.

And don’t forget about reserve too, given a F-150 has always been during a forefront of innovation. It usually so happens that now, it’s even softened than ever. That’s since a Ford F-150 SuperCrew and SuperCab full-size pickups have usually perceived a 2016 Top Safety Pick from a IIHS (Insurance Institute for Highway Safety). To put it in perspective, a F-150 is a usually vast pickup to acquire this newsworthy recognition. The pickup also perceived a five-star rating from a NHTSA. That’s dual eccentric agencies both singing a praises of a truck! But what does it meant for you, a driver?

Ford F-150 wins reserve award

For starters, it’s about softened durability, capability, fuel economy and safety—we put in thousands of hours to emanate 31 safety-related innovations. We tested them with supercomputer simulations, and afterwards we tested them again in a modernized laboratories.

The formula helped us innovate a F-150 in extraordinary new ways, including law roof and support crossmembers to urge pile-up resilience. Along with a use of high-strength steel in a truck’s frame, military-grade aluminum amalgamate in a body, and intelligent engineering that saves adult to 700 pounds of weight, a F-150’s innovations indicate to one thing: Ford’s continued idea to sojourn a best.

From a impulse a group set out to pattern and build a new F-150, we knew it had to be best-in-class,” pronounced Raj Nair, Ford executive clamp president, Global Product Development, and arch technical officer. “This Insurance Institute for Highway Safety Top Safety Pick is another instance of Ford’s joining to building a toughest, smartest, many able and safest F-150 ever.”

Safety and performance—they’re what matters to you, and what matters to us. Why not find out for yourself today?

F-150 wins reserve award

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